This document analyzes tourism in Eskisehir, Turkey. It provides current tourism demand statistics, details the city's accommodations, and identifies strengths, weaknesses, opportunities and threats. Key strengths include Eskisehir's history, culture and transportation access. Weaknesses include its image as an industrial city and lack of strategic marketing. The document proposes developing Eskisehir's brand as the "University City" or "Capital of Culture" and increasing tourism through improved promotion, infrastructure, regional coordination and education.

1. Predictions to Create
Tourism Demand in
Eskişehir

2. Current Tourism Demand
Condition in Eskişehir
Number of Number of Average occupancy
visitors overnight stay
domestic 111 196 1.8 0.09
tourists
foreign 46 554 86 713 1.9 39.20
tourists
total 46 665 86 909 1.9 39.29

3. Tourism suply in Eskişehir
Facility Number Number
Number of of beds
Rooms
Tourism L 13 848 1 561
icenced
Municipal 10 312 554
ity
Licenced
total 23 1 160 2 115

4. Strength of Eskişehir
History and cultural structure
Toleranted society
Transportation convenience

5. Increasing the supply of
accommodation
Increase quality of service
Thermal tourism opportunities
The Phrygian Valley
Yılmaz Büyükerşan’s positive image
on the city

6. Weaknesess of Eskişehir
Image of industry city
Failure to meet strategic marketing
Disappearing local handicrafts
City center hamams can not
modernized

7. Opportunities of Eskişehir
Increasing the positive image of the city
Increase in demand for cities and cultures
With high-speed train quick access
Increasing educational attainment
Erasmus student in university

8. Threats of Eskisehir
Same competitor in cultural and thermal area
Serious competitors to like Phrygian Valley
Couldn’t enter domestic tour operator list
Air pollution
Distorting constructions

9. Emerging tourism types in
Eskişehir
 Thermal Tourism
Turkish Hamams in Centrum
Kızılinler Tourism Center
Sakarıılıca Tourism Center

10.  Convention Tourism
Proximity to larger cities,
Transport infrastructure,
Culture, Town and thermal tourism facilities
Congress appropriate tourism infrastructure
Congress tourism facilities be
made available.

11.  City Tourism
Parks
) Out of Trafic Area
Tramway
Museums
Recration possibilty
Festivals

12.  Cultural tourism
Phrygian Valley
Odunpazari
Seyitgazi
Museums

13.  Other Kinds of Tourism
Action
Golf
Eco-tourism
Farm tourism
Other alternative tourism types.

14. How Positioned Eskisehir
City as Brand?
City brand; is sum of rational and
emotional beliefs that extinquished
from other cities.

15. Major Brand Cities in Turkey
Sun's rising city of Samsun
Industrial city of Gaziantep
Oxygen is the land of the Ordu
Tourism capital of Antalya
Prophets city of Şanlıurfa
Ottoman princes city of Amasya

16. What could be the brand of
Eskişehir?
The University city
Student city
Capital of Culture
Thermal tourism city

17. City's brand image; sum of
thoughts when heared city name.

18. What could be the city's
image?
The University city Capital of Culture
Student city Yılmaz Büyükersen

19. WHAT CAN BE DONE to İNCREASE
MORE ESKİŞEHİR TOURİSM
DEMAND?
Creation "Eskisehir Presentation Council"
Creation Phrygian Valley Tourism Development
Center

20.  Presentation
 With Public and private sector establish Eskişehir
presentation council
 Promotion of national and international trade
 Promoting filming (especially Odunpazari)
 Description of Eskişehir to high school student
 Prapere route maps
 Develop Promotion strategies

21.  Infrastructure works
 Complate infrastructure that have tourism demand
 Preparation Eskişehir cultere map
 Complete Eskişehir Convetion center building
 Encourage new hotel for convention
 Buid trade fair center in Eskişehir
 Start city tour by bus

22. Studies on the region in
coordination with neighbour city
 The Phrygian Valley
 Thermal tourism
 Transportation
 Package tour applications

23.  Educational Studies
Training city guides
Training regional guides
İncrease qualified staff

24. Selcuk YÜCESOY
selcukyucesoy@anadolu.edu.tr