Music video marketing tips

Music video marketing tips
In this file, you can ref free useful materials about music video
marketing tips and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Anyone can set up his own channel on YouTube. When you register an
account on the site, you are automatically given your own page. The
URL for your channel will be www.youtube.com/username.
When you go to set up your own channel, be sure to keep these ideas in
mind:
Step 1. Think About Your Channel Name
Make your user name something that is easy to remember. It would be
ideal to make your user name your band’s / artist name. If that name is
unavailable, add something like “music” or official” into your user
name. This lets YouTube users know that this is an official account, and
it makes it easy for your fans to find you.
TIP: Your YouTube name should match your URL & your MySpace
Step 2. Specify “Musician” Account.
To do this, all you need to do is:
- Login to your account
- Click on “Account” in the right top corner
- Select “Edit Channel” – this is located in the “Overview” tab
Video marketing. Free pdf download examples Page 1

- Go to the “Channel Type” section & select “Musician”
Step 3. Design Your Channel!
Go into the “Account” section and click on “Channel Design.” This will
give you the option to select different colors, upload a background
image, etc. It’s really easy to use, and within a few clicks you can spice
up your Channel’s look.
Here are a few channel design tips:
- Try to make your channel look somewhat similar to your website &
your MySpace, Twitter etc. You always want to keep your artwork
consistent on all of your sites so people can recognize that its you all
over the net.
- Make sure that you make the text and links on the page easy to read. I
would recommend keeping the table colors white, text color black, and
the links blue or another dark, readable color.
- Don’t add too many sections (i.e. Group Links, User Uploads Box,
etc.) if you currently don’t have any activity on your page. Having these
blank sections on your page will make it look cluttered. If you decide to
start using these options, you can always come back and add them later.
Step 4. Text Populate Your Channel
Did you know that you can add information to your YouTube Channel
just like you do to your MySpace and Facebook pages?
Here are tips for text content to your channel:
- Click on “Account” and then select “Performer Info.” This will give
you the option to fill out basic information about yourself/your band.
- Be sure to include website and MySpace links. You can’t use HTML
in the performer info section, but you can create a hyperlink by using the
full URL (this must include http:// before your website address).
- You will be given three spots for album images and buy links in your
profile – use them! Don’t have three albums out yet? That’s OK, Create
an icon that links out to your merch page or website.
- Add your tour dates to the page by selecting the “event dates” tab in
your account backend. You have the option to include a buy link for
each tour date – be sure to use it if you can to sell tickets to your shows
if they are available online.

Step 5. Upload Your Videos
I know, it seems simple, but there’s more to uploading videos to
YouTube than just clicking the yellow “upload video” button in the top
left corner of the screen.
Title Properly
Make sure that the title of each of your videos includes your artist or
band name, song title, and any other relevant information. The title of
your video is the first thing that will be seen in the search results, so
make sure it’s easy to identify.
Use the Description!
You have a lot of space here to describe your video in depth, so if you
couldn’t put everything you wanted in the title, you will have the
opportunity to add it here.
TIP: Remember, you can put URLs in the description as well, so be sure
to add links to your: MySpace, Twitter, Facebook, CD Baby etc. You
have to include the full website address for the link to be clickable
i.e. http://www.arielpublicity.com
Select a Proper Video Category
This will more than likely be “Music.”
Tag Thoroughly
Use as many different tags as you possibly can. Be sure to include your
artist/band name, song name, any related artists names (especially if you
add a cover), similar artists (so that when people type in an artist they
like they will come across your video), genres of music, hometown,
names of all band members, producer, themes in the video and anything
else that makes your video more searchable.
Broadcast Options and Sharing Options
Don’t change these options. `They are already set for maximum viral
exposure.
Uploading the Actual Video File is The Easiest Part
YouTube pretty much accepts all video formats. You just need to make
sure your video is under 1000MB and you are ready to go. However, I
would recommend that you keep each video under 200MB if possible.
Step 6. Become a Frequent YouTube User

A lot of people don’t know this, but you can interact with other users on
YouTube. It’s actually very similar to the way people interact on
Facebook, MySpace, Twitter, etc. And it’s an effective way to get more
people interested in your videos and channel.
TIP: This is something that will need to become a part of your daily
online marketing routine.
TIP: Use Precaution
Please be careful, YouTube moderates user activity and spamming very
closely. Everything will have to be done in moderation, and if you
receive a notice to stop sending messages, adding friends, etc. –
PLEASE STOP or else your account will be deleted.
Subscribe to Channels
This can help you go a long way: Start off by subscribing to channels of
similar artists or artists that you like and sound like. The easiest way to
do this is to type in the artist’s name in the search engine, and related
channels will be the first ones that pop up.
After you have subscribed to your favorite artist’s channels, start
subscribing to their to their fans’ channels by going to the artist’s
channel and locating the “Subscribers” box. This will be a good place to
start adding friends.
Watch Videos
This is how you get the word out about your own channel.
A Few Things to Do While Watching Videos:
Rate Videos
All you have to do is click on the stars under each video. It literally takes
1 second.
Add Videos as Favorites
Love the video? Just click on that little heart. Keep in mind that these
videos will be added to your “Favorites” section on your channel.
Comment on Videos
And respond to other people’s comments.
Rate the Comments
You can click on the “thumbs up” or “thumbs down” – this also takes
one second for each rating.
Make a Video Response!

Feeling really compelled? Make a video response! Just click on the link
right underneath “Statistics & Data” to post it. Sometimes making your
own acoustic cover or just a speaking response to a popular video can
bring traffic to your own channel.
Add Friends
You can add people as friends just like you can add friends on MySpace
and Facebook. Add you need to is visit their channel and click on the
“add as friend” link in their contact table located in the left column.
Comment on Channels Too
Not only can you comment on videos, but you can also comment on
people’s channels as well. The comments section is generally located at
the bottom of the right column on a user’s channel.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to

your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.

Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Music video marketing tips

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Music video marketing tips