Youtube marketing team

Youtube marketing team
In this file, you can ref free useful materials about youtube marketing
team and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Divvying up your marketing funds isn’t a fun or easy
task, so you’ve likely pushed it off as long as possible.
You’ve told numerous vendors, “We’ll look at that for
our 2015 budget,” but budget season is quickly
approaching — and you need to make a decision.
To help you navigate the overwhelming budgeting
process, here are five important marketing trends you
should consider:
1. Authenticity will be paramount to a brand’s
marketing success.
I recently attended the CMO Club Summit, an event
bringing together top CMOs from around the world to
solve timely marketing issues. At the summit, YouTube
sensations Joey Graceffa, Evelina Barry and Meghan
Camarena were on a panel that brought up the issue of
promotion. When companies prioritize promotional
Video marketing. Free pdf download examples Page 1

plugs over valuable content, they said, nobody wins —
but content creators continue to put their own needs first.
Companies need to invest in marketing vehicles that
allow them to establish a level of authenticity with their
audience. Understand what’s valuable to your audience.
Couple that with magnetic brand messaging, and
everyone can get something out of the relationship.
Make sure to stay true to your brand image throughout
your messaging, or consumers will spot the disconnect.
2. Thought leadership is taking precedence over
personal branding.
These terms are often confused because they’re closely
related. Some see personal branding as a solely self-serving
tactic, which can hurt your image. Evan Greene,
CMO of the GRAMMYs, and Drew Neisser, CEO of
Renegade, also led a panel that addressed how
companies can benefit from positioning key players as
thought leaders. Namely, businesses get a boost from the
credibility, invested audience, and brand awareness that
follow.
3. Inbound marketing can fuel your online marketing
initiatives.
The rise of content and online marketing makes inbound
more vital than ever. Just ask the 85 percent of marketers
practicing inbound marketing. Your audience is
searching online for solutions, and without the
infrastructure in place to capture those leads, you’re
losing opportunities and revenue.
In HubSpot’s State of Inbound report, its study on
budgeting for inbound revealed that 74 percent of
marketers are allocating the same or an increased budget

for inbound this year. And the reason is clear: its
continued success and measurable ROI.
Content is the driver of inbound marketing. It’s how you
connect with your audience and ultimately drive them
back to your website or blog, so investing in both will
amplify your results.
4. Leveraging new technologies will put you ahead of
the curve.
Brands should constantly be looking at new and growing
technology platforms and be OK with leaving some of
their traditional marketing practices at the door.
Companies like MediaMath and Dynamic Signal stood
out to me as examples of fast-growing companies that
offer technology to improve typical marketing strategies
like ad buying and brand advocacy. These are just a
couple of examples, but it’s important for modern
marketers to adopt and apply different technologies to
their marketing stack.
5. Optimize your mobile websites to match consumer
trends.
You’ve heard the term “mobile first” enough times to
understand that the mobile revolution is upon us.
According to eMarketer, the number of local searches
made via the mobile web is growing at a much faster rate
than desktop searches.
Plus, consumers who do local searches on mobile are
more likely to take action. Astudy found that half of
consumers who conducted local searches via smartphone
visited the store within a day, and 18 percent of local
queries on smartphones led to a purchase.

The importance of mobile marketing is undeniable, so
allocating a substantial budget to this platform is crucial
to maintaining relevance.
Your marketing machine should consist of multiple
moving parts, all working together to maximize your
brand’s impact. Your allocation will obviously depend
on the needs of your company, so outline those first and
assess whether these marketing trends can amplify your
efforts. You can then budget with confidence, knowing
you’ve made the best decision possible for your
marketing department — and your company’s success in
2015.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos

are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.

Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing team

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Youtube marketing team