Benefits of video marketing

Benefits of video marketing
In this file, you can ref free useful materials about benefits of video
marketing and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
If you're having trouble convincing your marketing team, business
partners, clients, boss or even yourself that online video marketing is
worthwhile, then read on.
1. Video is where your customers spend their time.
· YouTube alone has more than 4 billion views per day, and it's the
second-largest search engine, right after Google (which owns
YouTube).
· 78 percent of people watch at least once a week and 55 percent
watch every day.
I should just end the article here. Game, set, match. I win. Everyone is
watching video. You need to be making ads, promos, branded
entertainment, Web series, video blogs, funny viral videos, videos of
your cat, your dog, your cat riding your dog—whatever style and format
best reaches your customers.
Video marketing. Free pdf download examples Page 1

2. Video is already helping your competition.
· 81 percent of senior marketing executives now use online video
content in their marketing programs, up from 70 percent in 2011.
(MarketingProfs)
This is also known as "the cold war approach." Scare them with the
knowledge that their most hated archrivals are escalating their video
marketing programs and are way ahead of them. Convince them that
they need to get with the program and escalate quickly before it's too
late.
3. Video is easily searchable.
· Video results have appeared in almost 70 percent of the top 100
search listing on Google in 2012. (Marketing Week)
Consumers are looking for your products and services. How are they
looking? Most likely, online search is one of the top ways. Social media
can affect organic Google search results as well as be an entry point to
your website, microsite, or promo page. YouTube is the second-largest
search engine, meaning videos get ranked high in Google results.
Photos, graphics, LinkedIn, Twitter, Quora, and other networks are also
searchable.
4. Video is shared easily and frequently.
· More than 500 years' worth of YouTube videos are watched daily
on Facebook.
· More than 700 YouTube videos are shared on Twitter every
minute.
Video sharing is a huge part of social media, and social media is a huge
part of our lives. Get your product or service message out there in a fun
and shareable way.
5. Video levels the playing field.

· Online video production will account for more than one-third of all
online advertising spending within the next five years. (Borrell
Associates Annual Benchmarking Results)
Video has created an even playing field on which brands, business, and
organizations can compete. The advantage is still with larger, more
established brands, simply because they have bigger budgets for video
seeding and media buying, but the trick is just to keep being more
creative and do a better job of targeting, in order to reach your
consumers.
6. Video entertains, educates, and inspires.
· More than 60 percent of consumers will spend at least two minutes
watching a video that educates them about a product they plan to
purchase. (MarketingCharts.com)
The term "moving pictures" has a dual meaning. Video is way better at
moving viewers to laugh, cry, get mad, learn, and take action than
photos, text, or audio. Video is a great storyteller and keeps consumers
glued to your site.
7. Video allows for real-time feedback and interaction.
People love to comment on videos, and that's where you can learn more
about your consumers. Comments and response videos help you redirect
your fire based on their feedback and needs. How cool would it be for
fans to leave comments on a video, then find themselves mentioned by
name in the next video? Answer: Pretty cool.
8. Video is measurable.
Analytics are so accessible, and they do a great job of telling how
successful your videos are. No more guesswork. Measurement can help
your boss, partners, and you to determine which videos and surrounding
social media activities are leading to increased sales and moving your
marketing in the right direction.

9. Video lives forever, making it more cost-effective over time.
Videos stay online and in Google results for a very long time and
typically require an executive order to be removed. This can be both
good and bad, depending on what kinds of videos you've made. You
may consider an initial media purchase or video seeding to promote your
video, but unlike TV ads that get taken down once the rent isn't paid,
video content stays online, working for you and reducing your overall
per-unit spending over time.
10. Video is one click away from the 'buy' button.
· 34 percent of apparel shoppers are more likely to purchase after
viewing an online video ad, versus 16 percent after watching an ad
on TV. (ReelSEO)
If you're watching a TV ad, you can't just "buy now." You have to go
somewhere else like your phone or laptop. Properly set up and executed,
consumers should never be more than one click away from the
opportunity to buy the product or service you are selling. You can put
direct links in video descriptions, surrounding text, banners, or overlays
that let viewers click directly on the video.
11. Video is about selling, not just playing around.
· Shoppers who viewed video were 174 percent more likely to
purchase than viewers who did not. (Retail Touchpoints)
Far too many "video marketing experts" are wasting clients' time and
money playing around with videos that are either so boring they don't
get shared or so vague they don't connect viewers to the products or
service and don't sell anything. Make it clear to your boss or partners
that video is a way of selling more products and services, not just
entertaining for the fun of it. Video initiatives and the surrounding
activities should revolve around clear objectives and calls to action, to
create an environment where consumers know what they're supposed to
buy and can easily purchase it.

12. Video is mobile.
· Online video now accounts for 50 percent of all mobile traffic and
up to 69 percent of traffic on certain networks. (Bytemobile
Mobile Analytics Report)
· 30-second mobile video ads have an 88.3 percent completion rate.
(Rhythm Insights)
· More than 85 percent of marketers have reported that they plan to
increase their mobile advertising budgets in the near future.
(Association of National Advertisers and MediaVest)
People take video with them on their phones and watch it because
they're interested in a certain topic (see No. 3) or just entertaining
themselves. With mobile video you have the potential to be in people's
hands, understanding everything about what you offer, and one click
away from their buying your stuff—which is the whole point.
Armed with these talking points you can convince anyone of the value
of video marketing. If you need backup, give me a shout.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your

topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.

#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Benefits of video marketing

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Benefits of video marketing