Youtube marketing for business

Youtube marketing for business
In this file, you can ref free useful materials about youtube marketing for
business and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Now that Google has purchased YouTube, the benefit of adding video
content has increased for nearly any business large or small. The
difference between a website with videos and one without is a
characteristic that is weighed heavily within Google’s search engine
algorithm. Including video content will increase the perceived quality of
your website and also move your site further up in Google’s search
results. Remember also that in today’s social media circles, most
companies include videos, images, maps, and blogs in their profile and
posts. Another reason for creating videos for your company is the simple
fact that videos are much more likely to "go viral" than text-only social
media posts. Therefore, make sure that your company doesn't get left
behind with video advertising and marketing.
The best part about using YouTube for your company videos is that
embedding the YouTube link on your site saves bandwidth, meaning a
faster download time for customers when they visit your page. However,
make sure that you take full advantage of the SEO and branding options
available through YouTube by following the simple tips below.
Video marketing. Free pdf download examples Page 1

Connect Your Content
The key is to help Google, and readers, connect the video with your
content. In the description of your video, ALWAYS include a link to
your website even if you only place it at the end of your text. This helps
both Google and your readers find you.
By the end of the video, give viewers a direction to take. Tell them to
give you a call, stop on by, or view your website. Be creative and keep
in mind you should tailor the production of your video to the needs and
desires of your customer base.
Invest Time Exploring the YouTube Community
Internet users constantly upload YouTube every moment. Find ways to
establish your business within the YouTube community through
commenting on other videos within your fields of interest. Add links to
videos on your website. Tweet videos or share them on Facebook or
Google+, both your own videos and those of fellow YouTube users.
Utilize the Social Media Infrastructure
Create a personal YouTube Channel. Upload videos to your account
each time you post a video. This will allow users to subscribe to your
account and permit your business to send emails to those who
subscribed. As mentioned before, put your website’s address within the
description of each video and link your videos to Twitter, Facebook,
Google+, or any other site that will increase exposure.
Maintain a Philosophy of Brand Recognition
At the beginning or end of each video, be sure to include your logo.
Establish a "voice" or personality for your videos and make sure that this
tone matches your branded tone you have already established with other
marketing materials. When possible, use fonts and colors associated with
your brand. Any opportunity to be unique or stand out should not be
over looked. By the end of the video, give viewers a direction to take.
Tell them to give you a call, stop on by, or view your website. Be

creative and keep in mind you should tailor the production of your video
to the needs and desires of your customer base. Remember it is just as
important to not only sell your product but to build your brand as well.
Incorporate the Correct Production Value
Be cost effective through prioritizing your investment in your video’s
quality. Invest just enough resources to get your point across. The
method behind constructing your video is more important than the
quality or excess of equipment. Something extremely polished may
distract from your message or the authenticity of your product or
service, but too low of a quality can also have an adverse affect on
viewers. Also be sure to keep the length of your video within a
reasonable amount of time an individual would spend watching it. The
less scripted the better.
One area of videography that you should never cheapen is with the
sound. Your video’s audio quality is very important. If viewers have to
strain to hear you, they probably will never listen long enough to hear
your call to action at the end. Therefore, strongly consider acquiring a
high quality microphone.
Your Words Matter
Beside seeing your video on social media sites and your website, how
else will your target audience find your videos? Most Internet surfers
will use keywords on a search engine, including YouTube’s search
engine. Strategically place keywords within your video description
without compromising the quality of your content. Add keywords into
the tag section when uploading a video. Use a keyword in your title as
well. Stick to only one main keyword per video.
The content of your videos is just as important as the content on your
website. Make sure to create videos that relate to your business. For
instance, if you design direct mail postcards, post a video of your
process in speed mode and the awesome end result. At the end of the
day, you are hoping to gain clients, not necessarily viewers.

Take Every Opportunity to Make a Video
Create tutorial videos on how to operate your product or use your
service. General how-to videos and training videos can benefit both
customers and employees as well as increase exposure online. Make
funny behind the scenes videos to show a personal side and further
expose your brand to social media users. If you plan on hosting an event,
creating a new line of products and consider addressing these new
developments in a video blog. You may even want to give an overview
of your business or service process. Always try to be as creative as
possible to keep viewers interested, engaged, and coming back for more.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,

thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing

you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing for business

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