1. Location-Based Mobile App
IE International Venture Days
Doha, Qatar
Presenter: Shady El Mansoury
November 2013 – Doha, Qatar
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2. Know What’s Where & Who’s There
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3. A Short Animation
PlacifyMe … The Future …
http://youtu.be/CMVLX5fwtME
WWW.PLACIFYME.COM
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4. What Our Market Research Tells Us
The Qatar Smartphone Market
75%
Smartphone
penetration
67%
Smartphone users
without Native Apps
WWW.PLACIFYME.COM
73%
Smartphone users could be
found not downloading or
purchasing Apps for 30 days
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5. More Data out of Market Research
82.1%
Believe smartphones are important part of our daily lives
64.2%
Use smartphones often to search for a service or info
46.2%
Get to know about new offers via social media, TVCs; and Newspapers Ads
63.2%
Use printed vouchers for special offers & promotions
WWW.PLACIFYME.COM
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6. Need Identification
Do We Have A Need?
Apparently, Yes ...!
People are looking for something to
help them more with what’s going
around them
There is no single App developed to
focus on the Local Market in Qatar in
terms of: announce offers, update
promotions, simply tell you what
valuable stuff that might be happening
around you
WWW.PLACIFYME.COM
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7. Revealing The Solution
PlacifyMe App is just here
Placify in Wiktionary:
to create a Peaceful and Calm
Environment
Placify in our Dictionary
to combine Places and
Classification just together
WWW.PLACIFYME.COM
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8. An Introduction to the process
What Happens In Phase One
http://youtu.be/4Fk9ye_pVjc
WWW.PLACIFYME.COM
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9. The Smartphone Consumer Market
PlacifyMe Target Audience
95%
Our Main Target Audience
o Younger Age Group between 18 to 34 years
old (Youth considered to be at 95%
penetration of Smartphone Users in Qatar)
o Males and Females
o Residents of Qatar (Qatari & Expatriates)
WWW.PLACIFYME.COM
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10. Reaching Out To Our Audience
Our Main Distribution Channels would be: iTunes App Store (iOS) and Google Play App Store
(Android). We shall capture our audience attention via a number of Marketing Approaches:
Social Media Advertisement
Social Media Outreach
Google Adwords
Local Media Outreach
Retargeting Online Advertisement
Newspapers Advertisement
Our Website
Outdoor Ads (Transit Ad &
Street Billboards
E-Marketing Campaign
WWW.PLACIFYME.COM
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11. Our Revenue Streams
PlacifyMe App will be free to download. Revenue
streams will include:
1
Display
Advertisement
2
Geo-targeting
Advertisement
3
Sponsorship
(Monthly)
WWW.PLACIFYME.COM
Users
Subscription
(Monthly)
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Retailers &
Merchants
Agreement
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12. Lean Start-up Approach
Resources Needed
Sales &
Marketing
Team
App
Development
Brand
Development
Key Resources
We Shall Need
Office Location
&
Administration
Associated
Intellectual
Property
Technical
Administrator
WWW.PLACIFYME.COM
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13. Lean Start-up Approach
Partners/Suppliers To Target
Our Main Partners Shall Be:
Retailers
Local Media
Reporter
Food Outlets
Merchants
Local ICT & High Tech
Evangelists
Social Media
Influencers
WWW.PLACIFYME.COM
Events Planners /
Organizers
Sponsors
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14. What We Expect To Achieve
Three (3) Year Growth Plan
2014
o Launch Phase One
o Develop Brand Awareness
o Focus on Users &
Retailers/Merchants
acquisition
2015
o Launch Phase Two
o Strengthen Brand
Awareness
o Grow Users &
Retailers/Merchants
acquisition
2016
o Explore Expansion
Opportunities within
the region
o Increase Users &
Retailers/Merchants
base
Ensure The Viral Loop Concept of “ Get – Keep – Grow “ is well maintained
WWW.PLACIFYME.COM
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15. A Five Month Outlook
Operational (Technical) Plan
WWW.PLACIFYME.COM
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16. A Closer Look At The Competition
Local Business Models
Q.Grabs
Demonstrate Groupon Business Model
through a website platform and only for
Food Outlets & Spa Treatments
WWW.PLACIFYME.COM
The Entertainer - Qatar
Offer a Booklet for USD 100 that include
printed vouchers for special deals on
Food Outlets & Spa Treatments
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17. It is a Successful Business. Have a Look
At International LBS App Success Stories
SCOUTMOB
SHOPKICK
WWW.PLACIFYME.COM
HOPPR
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18. PlacifyMe
Know What’s Where and Who’s There
WWW.PLACIFYME.COM
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19. THANK YOU
WWW.PLACIFYME.COM
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20. Source Of Information
Page 3
Page 4
(ictQATAR & Nielsen survey – Feb’12)*
*Source: http://microsoft-lync-solution-news.tmcnet.com/news/2012/02/06/6099388.htm
(own survey conducted on 106 samples out of 550 samples approached – April’13)*
*Source: https://www.surveymonkey.com/sr.aspx?sm=Zl3x1eApbHymhseGYLtuVg_2f0YBdQlGA1oNULwOuK3gM_3d
WWW.PLACIFYME.COM
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