1. Welcome to
SendGrid Delivered
SAN FRANCISCO
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2. HOUSEKEEPING
 Wireless is p1sf and password is weloveart
 Social media: #SGDelivered
 Breaks throughout the day
 Carly Brantz
– @carlybrantz
– carly.brantz@sendgrid.com
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3. SENDGRID OVERVIEW
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4. “The more elaborate our means of communication,
the less we communicate.”
-Joseph Priestley, 18th Century Theologian
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5. CATEGORIES OF EMAIL
Definitions
Transactional Marketing
 Message  Commercial in
facilitating, nature, either
completing or advertising or
VS
confirming a promoting
previously agreed commercial product
upon transacation. or service.
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6. WHY IS TRANSACTIONAL EMAIL SPECIAL?
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7. EXEMPTION
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8. ANTICIPATION
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9. CAPTIVATION
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10. RELEVANCY AND TIMLINESS
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11. ACTION
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12. DELIVERABILITY
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13. ENGAGEMENT
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14. STATE OF TRANSACTIONAL EMAIL
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15. STATE OF TRANSACTIONAL EMAIL
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16. STATE OF TRANSACTIONAL EMAIL
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17. STATE OF TRANSACTIONAL EMAIL
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18. STATE OF TRANSACTIONAL EMAIL
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19. STATE OF TRANSACTIONAL EMAIL
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20. KEY TAKEAWAYS
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