1. Internet New face of marketing….
Marketing
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2. Digital
Marketing
Communication
Customer
Transections
Satisfaction
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3. Digital Communication
Helping market….
Technically Digital communication is the physical transfer of data over
a point-to-point or point-to-multipoint communication channel.
Examples:-
 copper wires,
optical fibers,
wireless communication channels.
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4. In case of “marketing”, Marketing communications are messages and
related media used to communicate with a market.
“promotion" part of the “4 ps": product, price, place, and promotion.
People who practice marketing are called as marketing communicators.
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5. Internet Marketing
A click away….
Marketing with the help of virtual world.
Like:-
etc…
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6. In days like these every house has internet connection….
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7. Steps for Internet marketing
marketer thing….
1.) Ad/information should be small, clear and attractive….
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8. 2.) their product/organization should be easily located….
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9. 3.) People are multitasking so the advertisement should must
grab their attention….
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10. Steps for Internet Purchasing
Customer thing….
There are lots of challenges for customers which forbid them to buy…
Such as….
To Find
To Choose
To Evaluate
To Use
Payment, a bigger concern…..
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11. Internet Transections
No cash required….
It is a method of electronic funds transfer from one person or
institution to another.
A internet transection can be made from one bank account to another
bank account
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12. Processes for Transection
A customer places order on website
Web browser encrypts the data
Encrypted data are send to payment gateway
Data sent to respected bank for inquiring
Reply from bank
Gateway receives the response and forwards it to browser
And the payment and order confirms.
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13. Internet transection
Challenges….
Security
Failure
Multiple sites
Protocol problems
Server product limitations
Response time
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14. Security
Biggest issue….
Confidentiality: Encryption.
Authentication: Certification
Frauds
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15. Failures
Single computer….
Hardware failure
Software crash
User switched off the PC
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16. Failures
Multiple sites….
Network failure
Or has the remote computer crashed?
Or is it just running slowly?
Message loss?
Denial-of-service attack
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17. Customer service
Expectations….
Provision of service before, during and after a purchase.
series of activities designed to enhance the level of customer
satisfaction
the feeling that a product or service has met the customer
expectation.
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18. Continued….
Customer support:
Customer support is a range of customer services to assist customers in
making cost effective and correct use of a product
Automated customer service:
Customer service may be provided by an “automated means”
 Example: touch-tone phone, which usually involves a main menu, and the use of the
keypad as options (i.e. "Press 1 for English, Press 2 for Spanish", etc.)
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19. Customer Satisfaction
All that a marketer wants….
It is a measure of how products and services supplied by a company
meet customer expectation
It is a Percentage of total customers, whose reported experience with
a firm, its products, or its services exceeds specified satisfaction goals.
It has become a key element of business strategy
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20. Building Satisfaction
A firm always try….
A firm always try to give better service to customer then they expect...
Like:
 delivery of products on time
 Better service after delivery
 Better customer support
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21. Thanks and Regards
Sandipan Shandilya
SU1
Spring 12-15
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