1. WE ARE NOT A WEBSITE
Next Level Sales Conference
July 14, 2010

2. 40%
bigger audience

3. www.com is not the only platform…
soon, it won’t even be the biggest
why?
content travels
top-level domains for sale: dot-anything
so many screens!
social might beat search

4. Social is the new black
Share of time spent online
Percent of minutes, worldwide
Source: “The Mobile Internet Report.” Morgan Stanley: October 2009
http://socialnomics.com

5. Mobile is the new black
Source: Morgan Stanley, News Corp

6. So many pixels…
Worldwide display impression forecast
Billions of impressions
24,023
21,411
+69% 18,903
16,473
14,225
Non-
Premium
Premium
2009 2010E 2011E 2012E 2013E
Source: Source: eMaketer via ThinkEquity LLC, “The Opportunity in 6
Non-Premium Advertising.” May 4, 2009

7. Clicking: so 2007
Share of all Internet users
16%
Clickers 24%
84%
Non clickers 68%
2007 2009
Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study

8. So we are escalating…
US online display ad impression share
May 2010 (% of total)
Rich Media
40%
60%
JPEG/GIF
Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study

9. as the amount of digital real estate
explodes, digital “place” loses its value
that is already happening to the pixel,
and will happen to the URL…

10. Townsend 75309
TOwnsend 7-5309
TO7-5309
867-5309
(212) 867-5309
+1 (212) 867-5309

11. “I’ve just talked to his lawyer and he’s agreeable –
you get the Hamptons and he keeps 212.”

12. telephone prefix : 1960
“hit” or “eyeballs” : 2000
website : 2010

13. we are not selling pixels

14. we are selling a brand

15. we are selling access

16. we are selling influence

17. We are not a website

18. remember: our product is influence
how do we help our clients use it?
use the internet
what new thing will you try today?