Can Social Media Influence a Social Change? What can Social media actually do?

2. @senthilanand
Senthil Anand
Head – Account Management
KRDS India
Sameer Roopawala
Social Media Manager
KRDS India
@SameeRoopawalla

3. FORINITIATING
THE SOCIAL WAY

5. REMEMBER THIS?

6. What is ALS?
Amyotrophic Lateral Sclerosis
ALS is a neurodegenerative disorder that is characterised by muscle spasticity and rapidly
progressive weakness . This results in difficulty speaking, swallowing, and breathing.
Average Age : 55 +
People with ALS die within 4 years of the onset of the disorder

7. Initiating Change??

8. What is CHANGE in our context?
A BEHAVIORAL CHANGE
Awareness
Act Participation
Realization Support
Donate
Thought Level
Action Level

9. Who are we talking to?
The Ultras
The Followers
The Observers
The Dippers
Change Starts here

11. THE EGYPTIAN REVOLUTION
Wael Gnohim sees a
Picture on Facebook
He Creates a
Facebook Page “We
are all Khaled Said”
Silent Stands
againts the ruling
regime
Historic Rally at
Tahir Square
Resignation of Hosni
Mubharak

12. THE INDIAN ELECTIONS

13. THE RICE BUCKET CHALLENGE

14. The Awareness Videos
The Smoking Kids Campaign The Best Job in the World Campaign

15. Other Campaigns
The Charity Swear BoxCRY - Vote for Child Rights

16. Interesting campaigns!
But….

17. Can Social Media Effect a
SOCIAL CHANGE?
N.O

18. Social Media can INFLUENCE
A SOCIAL CHANGE!
BUT

19. The Psychology of
SOCIAL MEDIA’s Influence

20. THE MOOD EXPERIMENT

21. THE ENVY THEORY

23. Is it TRUE?
Are you YOURSELF on your Social Assets? Or your Ideal Self?
Are you faking EXPERIENCES?
Do you ENVY when a friend posts about how HAPPY he / she is?
Arent’ you the OBSERVER or the FOLLOWER most of the time?

24. Initiate CHANGE

25. It starts with
YOU
What are your interests?
Have you done anything
about it?
What is stopping you?

27. If you are an NGO wanting to initiate a change using
SOCIAL MEDIA, lets discuss OFFLINE!

28. www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS

29. Do we have time?