1. Effectiveness Of e-governance:
A Study On Akshaya
Telecentres
By
P. V. Sangeetha
Dr. I. Arul Aram

2. Aim of the study
 To study the effectiveness of e –governance
services provided through Akshaya telecentres
from people’s perspective

3. Akshaya Project
 ICT for development project
 implemented in 2002 jointly by the Kerala IT
Mission and Department of Science and
Technology, with tie-ups with local bodies and
voluntary agencies.
 aims to make Kerala the first completely e-literate
state in India.

4.  The project involves 3,000 multipurpose
community technology centers called Akshaya
e-Kendras to train people to handle computers, data
entry, desk top publishing, internet browsing, real
estate, placement, etc.
 Run by private entrepreneurs
 piloted in Malappuram district
 each e-Kendra, set up within 2-3 km of every
household

5. What do Akshaya do?
 e-literacy
 Citizen services
 Educational programmes
 E- krishi
 entegramam

6. e-governance services
 e-Payment
 e-Filing
 e-Ticketing
 Service and Payroll Administrative Repository of Kerala
(SPARK)
 Help Desk in Collectorate
 e-Content on education
 Rural e-Banking
 Public Grievances redressal
 Various initiatives to help the Govt. machinery

7. Objectives of the study
 to find out the awareness of e-governance services
through Akshaya telecentres among the people
 to assess the pattern of access and use of e-
governance services by them.
 to identify the barriers faced by the people to avail
e-governance services.

8. Need for the study
 Studies which focus on the effectiveness of ICT
for Development projects in the context of
development communication are limited

9. Scope of the study
 An evaluation study of the Akshaya project from
it’s intended beneficiaries' perspective
 It analyzes the awareness about e-governance
services among people and it’s usage by them.
 The study may help in mid-way communicational
corrections as well as construction of more flexible
model

10. Research Methodology
 Research design : Explanatory
 Research approach: Qualitative and Quantitative
 Sampling technique and method: Purposive
Sampling
 Data collection technique: Survey and Interview

11. Awareness about the e governance
services provided by Akshaya telcentre
Awareness of users on…0
5
10
15
20
25
30
35
40
45
50
55
60
65
26 30
50
1 0 4 0 2
18
1 0 4
0
10
percentage
Awareness of users on available services

12. Purpose of Visit to the Akshaya
telcentre
0%
20%
40%
60%
To browse To e-mail
To avail Govt.Citizenship
services
To learn computer
60%
50%
20%
30%
Purposes of visit to Akshaya telecentres

13. Usage of e governance services by the
users
0
5
10
15
20
25
30
35
40
45
50
55
60
65
25
20
50
0 0 1 0 0
15
0 0 0 0 5
percentage
Use of available services by Akshaya telecentre users

14. Barriers faced in availing e governance
services through Akshaya telcentres
Barriers faced Users Non users
Not aware about the
e governance
services
43 14
Akshaya telecentre
is far away from the
residence
18 2
Job constrains 14 1
Telcentre’s working
time is not suitable
5 2
Gender bias 0 1
Total 80 20

15. Conclusion
 It is the people not the project who actually
brings up the development.
 It is the active participation/usage of the people
which makes any program meaningful
 People cannot be involved unless the wide process
of development is communicated to them in a
desirable and acceptable way
 A planned communication strategy which
combines the possibilities of both interpersonal
channels and multi media channels to be explored
and implemented.

16.  Before and after launching any ICT initiative, the
information needs of the community should be
thoroughly assessed and monitored.
 The content and software of the programme should
be developed and modified time to time according to
the local needs of the intended beneficiaries.
 Feedback system to be established for the successful,
sustainable and smooth functioning of the project.

17. Thank you!