1. Resurrection of identity in Facebook:
A produser’s attempt to navigate
through the space of erotic sociality
Prakash K,
Research student,
Department of Electronic Media & Mass Communication,
Pondicherry University

2. Social Media
• User generated content
• Interaction
• Information dissemination

3. Scope of the study
• SNS and UGC affect the media eco system
• Disadvantages of web 2.0
• SNS with its UGC exceeds the potentials of
conventional media

4. • Exposure of Identity
• Profile Construction
• Self-disclosure
• Surveillance
According to Foucault "He who is subjected to a
field of visibility, and who knows it, assumes
responsibility for the constraints of power; he
makes them play spontaneously upon himself; he
inscribes in himself the power relation in which he
simultaneously plays both roles; he becomes the
principle of his own subjection". PANOPTICISM

11. According to Deleuze and Guattari, “deterritorialization may mean
to take the control and order away from a land or place (territory)
that is already established and centralized. It is to undo what has
been done”. They distinguished that “relative deterritorialization is
always accompanied by reterritorialization. It is in the design of the
new power”

12. The individual comes again in the embryo account and makes
posts/publishes the same and has the same followers. By this the
study subject sucks back his network (reterritorialized).

13. The establishment of identity is made as like the
traditional patrilineal and matrilineal practice to the
embryo account. It is that of assigning names to off-
springs for the purpose of tracing ancestry or
determining inheritance and other relationships.

15. Thank YOU!!