Comparison of 5 popular german web directories. Question: Is it still advisable to publish a website there to get backlinks, or does this form of link building mean a risk for the reputation of a website? The study compares visibility, PageRank and other KPIs of the directories.

1. German web directories compared
Are they still worth an entry?
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2. WEB.DE directory
http://dir.web.de
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3. WEB.DE directory
Facts:
Pagerank: 5
1.646 backlinks from 281 domains
Sichtbarkeitsindex (visibility) 4,96
22.500 Google-indexed Pages
Strong domain WEB.DE Payed entries (from 174 € / year)
Catenation with WEB.DE Partially no ranking on entry level
search
Existing since1996
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4. Allesklar.de
http://www.allesklar.de
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5. Allesklar.de
Facts:
Pagerank: 6
11,9 Mio backlinks from 2.844 domains
Sichtbarkeitsindex (visibility) 2,88
91.300 Google-indexed pages
High PR of start page Partially no PR on entry level
Catenation with other directories For business pages only
like meinestadt.de Recent loss of PR (down from 7 to
Free entry possible 6)
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6. dmoz
http://www.dmoz.de
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7. dmoz
Facts:
Pagerank: 5
25.000 Mio backlinks from 1.550 domains
Sichtbarkeitsindex (visibility) 0,14
47 Google-indexed pages
Supposed still to have influence Loss of relevance
on Google quality ranking Only few pages indexed
Difficult to get entry accepted
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8. Suchnase
http://www.suchnase.de
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9. Suchnase
Facts:
Pagerank: 4
241.000 backlinks from 4.600 domains
Sichtbarkeitsindex (visibility) 9,52
408.000 Google-indexed pages
Category pages ranked partially High visibility in comparison with
Free entries other directories
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10. 2wid
http://2wid.net
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11. 2wid
Facts:
Pagerank: 5
25.000 backlinks from 1.600 domains
Sichtbarkeitsindex (visibility) 5,0
339.000 Google-indexed pages
Free entries No or low ranking on entry level
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12. Resumé
•Decreasing importance of directories in the web
•Except for 2wid and Suchnase most directories have lost in the recent
years
•No or low PR to receive on entry level
•Indirect affects on Google ranking possible (e.g. dmoz)
•Focus on few and most relevant directories
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