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Pittsburgh SEO Consultant Shows the Power of Online Video Optimization and Social Media Marketing

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April Weitzel
April Weitzel

Pittsburgh SEO consultant, April Weitzel, illustrates the power of social media marketing and online video optimization with examples and case studies from YouTube and Google's Universal Search.

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and You How to Harness the Powers of Online Video www.seoapril.com
and You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Little Bit About Me ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing ,[object Object],Technologies – Networks – Video – Pictures – Audio – Blogs – Wikis – Collaboration Source: Wikipedia
Social Media Participation Ladder Source: Forrester
Who Are These Ladder People? Data: Forrester Graphic: Businessweek
History of Youtube ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why is Youtube so Popular? ,[object Object],[object Object],[object Object]
utu Universal Search Example ,[object Object],[object Object]
Google: seo consultant pittsburgh
and Search Engines ,[object Object],[object Object],[object Object],Source: Hitwise
Who Is Watching Youtube? ,[object Object]
Users by Age Source: Hitwise
Users by Gender ,[object Object],[object Object],[object Object]
Users by Education ,[object Object],[object Object],[object Object]
Users by Income ,[object Object],[object Object],[object Object]
What Type of Videos Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],**** Shorter = more views (under 5 minutes, less than 2 even better)****
Youtube Case Study - Small Co. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Youtube Case Study - Med.Co. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Youtube Case Study – Large Co. ,[object Object],[object Object],[object Object],[object Object]
Youtube Case Study – Non Profit ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Feature
Insight - Views
Insight - Popularity
Insight - Discovery
Insight - Demographics
What Does This Mean for You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Join the Social Media Conversation Before Someone Does it for You! 
Thank You!!! visit www.seoapril.com

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