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SEO Principles vs.
Strategy & Tactics

Presented by: Ash Buckles
Principles of SEO
Planning & Execution




       Principles
        Principles
Site Architecture
Page Structure

Page Title
 Page Title


Headings
Headings



 Content
 Content
Page Structure


Headings
Headings

                            Images
                             Images




                            Links
                             Links
Content
Content
Site Navigation


Navigation
Navigation
Internal Links


                 Internal
                  Internal
                   Links
                    Links
XML Sitemaps
   Example Sitemap
XML Sitemaps

    Images
     Images


    Video
    Video


    News
    News


    Mobile
    Mobile



               google.com/webmasters
Meta Robots & Robots.txt

<meta name=“robots” content=“index,follow” />

              Robots.txt Example File
Rel=author




 Your
Content




                (up to 15x more clicks)
+1 Implementation


+1 and
 +1 and
Share
 Share
Structured Data
Schema-Creator.org
Page Speed




             Goal
Content
Readable Content
Readable Content
Readable Content
Natural Content
Natural Content
Natural Content
           Links
            Links
Keyword Research




           http://slidesha.re/SQkPGE
Keyword Research

           Map URLs
Idea Generation
Community
Blogs
                           Blogs
     Social
      Social                                 Apps
                                             Apps




                     Community
Forums
 Forums
                                             Monitoring
                                             Monitoring


               Knowledge
               Knowledge
                  Base
                   Base            Reviews
                                   Reviews
Community Goals
Links
Reclaim Links




               301 redirect

 Error URL
  Error URL                   New URL
                              New URL
/product/old              /product/new
Strengthen Your Link
      Portfolio
Disavow Links




          http://bit.ly/disavow-links
Blogging
                           Blogging
           Video
           Video
                                             Social
                                              Social


  Email
   Email

                    Attract Links               Webinars
                                                Webinars
                      Naturally
  Blog
   Blog
Comments
Comments
                                                  PR
                                                   PR
               Content
               Content
             Repurposing
             Repurposing     Infographics
                              Infographics
Thank You


    Ash Buckles
       President


  Twitter: @ashbuckles
        #seochat
Thursday 11 am Mountain

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SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation

Notas del editor

  1. Introduction about me and us
  2. KWR (content) Social (community) KPIS/Reporting/Measurement