There are so many rumors in the search engine marketing industry on what works and what doesn't work. We thought we would bypass those rumors and take you behind the scenes on how teams here at SEO.com run their marketing strategies for clients. This power point displays some of the insights behind a model for the perfect SEO campaign. SEO is a marathon and for years the industry has looked like a childs soccer game. Take a look at this powerpoint put together by Jonathan Goudy, an online marketing manager here @ SEO.com. If you have any questions, feel free to comment or tweet! Enjoy!

1. The Model for the Perfect Organic
Search Engine Marketing
Campaign

2. SEO is not Dead
• The old style of SEO is dead
• SEO is no longer a childs soccer game, you can
no longer run to the next best link building
tactic.
• SEO requires real marketing and branding.
• Content marketing is the foundation of new
SEO.
• SEO should be a focus in a competitive
marketing plan.

3. The 4 Point Model of the Perfect SEO Campaign
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High Sustainable Link Building
On-Page Optimization
Strategic Content Marketing
Social Media Development

4. High Sustainable Link Building
• Focus on developing relationships with
websites that offer value to the web
• Involves human to human outreach through
social or email channels
• If you can manually build the link it’s a waste
of time and money
• Link earning through valuable content is the
most ideal way of link building

5. High Sustainable Link Building (Cont.)
• Stay away from forums, directories, any paid
links, article submission sites, blog
commenting, and low quality guest blog
opportunities.
• Focus on resource link building, make pages
on your site a valuable resource for others to
link too.
• Offer Value with your link building.

6. Social Media Development
• Build the brand through social media.
• Push and promote your sites content through
social media channels.
• Establish and develop relationships through
social media.
• Don’t focus on conversions with social media.
Focus on building the brand name and the
content behind the brand.

7. Google Plus Cont.
• +(the profile name) Then type the message.
• Personal profile – Must be professional and
establish trust.
• No fake profile – People catch them.
• Leave contact info
• Make sure they’re active on Google plus, if not
they will not see it.

8. Twitter Outreach
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Private messages get missed
Tweets will work
Build a relationship first to build trust
Be respectful and don’t spam
Make the tweet personal, not copied and
pasted

9. Email
• Not the most effective because of spam boxes
• Bccing multiple people all at once is spammy
and webmasters catch it.
• Be friendly, professional and tailor your
message specifically to their website.
• Be short, longer messages don’t get read,
people don’t have time, short and to the
point!

10. Strategic Content Development
Brainstorm
Creation
Placement
Promotion
Relationship
Management
Repurposing

11. On-Page Optimization
• Always refresh content, unless it’s performing
well.
• Microdata – adopt it, it offers more clarity
• HTML Improvements – Listen to what Google
and Bing tell you in your webmaster tools
under the html improvements tab.
• Site speed – It helps
• Make your page the best it can be.

12. Key Points to Remember
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Hello real marketing for SEO
Goodbye to link schemes, they just don’t work
Offer Value through your content
Promote your content through social media
High sustainable link building works
On-Page will always be important

13. The END!
Good Luck! And be sure to visit SEO.com if you
have anymore questions!