A small SEO analysis made for a virtual company in order to disclose about some issues and SEO strategies to increase traffic on site.

1. Burundi Flights
Quick SEO Project – 12th January 2011

2. Brief description
1) Identify a potential site architecture issue that could cause
SEO problems. Discuss how you would address the problem.
2) Present one or more strategies that could be deployed to
grow SEO traffic on site. Ideally at least one should be an off-
page focused strategy.
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3. Identify a potential site architecture
issue that could cause SEO problems

4. URL naming convention that matters!
Although the Google brand new flight vertical
portal is only active in US, worldwide release
is expected from the second half of 2012.
This represents a threat for Burundi Flight.
IATA codes are today part of the indexation
rules, as they offer a good signal for flight
results.
Example can be seen in the query “flights to
Birmingham” where BF ranks better than
Skyscanner that can be found on position 3, or for “Flights Edinburgh to
London”, where Skycanner ranks on the first two positions whereas BF
immediately after.
A new URLs naming convention should be adopted for these URLs.
Ranking results have been collected on the 7th of January
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5. Images without a proper description
Alt: “nice pool!” Alt: “Photo of western Australia”
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6. Usability issues
When a flight combination is not found, alternatives should be proposed
with relevant results straight away and above the fold.
Is Burundi Flights really inspiring their users?
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7. Present one or more strategies to grow
up traffic on site.

8. Video promotion
A video can be a great way to leverage traffic on site as well an element to
be embedded in sites to facilitate content generation.
For example, creating interesting and
engaging videos about remote holiday
destination, users’ interest may be spurred
and searcher will ultimately be tempted to
continue the visit on the main site.
Compared to search pages, video are 53%
easier to be indexed, therefore chances for
acquiring new visitor are doubled.
Many platforms are available. Using YouTube may be an interesting choice
thanks to the channels that can offer graphical customizations being able to
leverage the brand awareness.
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9. Content marketing
In order to increase the number of thematic backlinks, blogging on third
parties sites as contributors may be a good solution.
The guest post will contribute to the
content freshness aspect whereas your site
may increase the number of inbound
backlinks.
This is a time consuming activity as it is not
only a matter of authoring content from
travel expert, but also to find out valuable
thematic resource may leverage your link
graph.
This is not too far by developing the blog you are going to release, but with a
little extra effort to manage “partners”.
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10. Email marketing to promote new site’ sections
As one of the most established flight comparison and with over 5m opted in
subscribers, Burundi Flights have an enviable customer base to target.
Emails need to be catchy and useful
promoting brand new pages so to maintain
high the engagement. Social media
represents a good source of ideas.
Email marketing can promote also context.
For instance “look for a specific keyword”
context, would incentivize both existing
and new users to reach the interact with
the site.
Moreover, smart users will attempt the searches using a search engine like
Google, while shaping Google suggest dictionary as secondary effect.
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11. Thank you