4. QUESTIONS
“How do people search for products in my industry?”
“What terms are most important to my site?”
“Where are the quick wins? *Low hanging fruit+”
“Are there any new types of search I didn’t know about?”
“What are my search priorities for traffic generation?”
“How do I group keywords into meaningful segments?”
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7. UNDERSTANDING HOW PEOPLE SEARCH
• How do people search for automotive products?
Action
Condition
Brand
Colour
Product
Model
Location
“Test drive new BMW 3 Series Convertible Red in Nottingham”
“Black BMW 5 Series
Cardiff”
“Test drive Z4
Coventry”
“BMW Servicing in
Coventry”
“New BMW X5”
SEOgadget.co.uk
“BMW Glasgow”
“New BMW 1 Series
in Suffolk”
18. Easiest way to mine your competitor’s keywords:
1) Crawl with XENU
2) Extract KW’s from the <title>
3) Play around with LEFT, MID, RIGHT and FIND
KEYWORD1 “=LEFT(SiteCrawl[[#This Row],[Title]],FIND(" -",SiteCrawl**#This Row+,*Title++,1))”
KEYWORD2 “=MID(SiteCrawl[[#This Row],[Title]],(FIND("- ",SiteCrawl**#This Row+,*Title++,1)+2),25)”
SEOgadget.co.uk
31. ARRAY FORMULAS
“An array formula is a formula that works with an array, or
series, of data values rather than a single data value”
My Keyword
SEOgadget.co.uk
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword