Presentation for business class at Colorado Mountain College in Steamboat Sprigs, Colorado.

1. SOCIAL MEDIA / CMC / MARCH 12, 2012
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2. WWW.SLIDESHARE.NET/SEOLSEARCHKATY
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3. INTERNET USAGE
Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing Colomark.com

4. INTERNET USAGE
Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing Colomark.com

5. INTERNET USAGE
Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing Colomark.com

6. SOCIALNOMICS
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7. Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing
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8. OUTBOUND &
INBOUND MARKETING
Image Resource: HubSpot.com Colomark.com

9. Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing
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10. SOCIAL
MEDIA
PULL NOT PUSH MARKETING
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11. SOCIAL MEDIA
MARKETING
You
• TOP OF MIND!
• Networking
• Participating in conversations
• Developing meaningful customer relationships
• Becoming a resource for consumers
• Become an expert in your field.
• Winning greater quantities of brand advocates
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12. SOCIALNOMICS
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13. SOCIALNOMICS
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14. SOCIALNOMICS
Socialnomics 3 [via Erik Qualman 2:05 Fatboy Slim]
From: Socialnomics09 | Jun 29, 2011 | 15,277 views
This is Social Media Revolution 3 based on Erik Qualman's #1 Best Seller
Socialnomics. The music is by Fatboy Slim in this version
http://youtu.be/nPYrbSUqr2k / http://www.socialnomics.net/
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15. K.I.S.S
SOCIAL MEDIA.
• Stay Top of Mind
• Develop a Personality Behind Your Brand
• Develop relationships with your customers
• Plan out your social posting week & month – Create a Google
calendar of posting times and dates
• Brainstorm posts and keep a ‘bank’ of ideas
• Make a shared Google Doc so anyone on your team can
add ideas at any time
• Break posts out into subject matter, and break these out
into days or weeks
• Use Hootsuite or TweetDeck to schedule posts
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16. Colomark.com

17. BLOGGING
IS IT ALL ABOUT SEARCH ENGINE RANKINGS?
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18. WHY BLOG?
• Blogs bring 55% more visits
to an associated website
• You don’t have to author
a blog to get involved
• Comment, like, share, post on others
• Small audiences of the right people
- micro-persuasion
• Creates thought leadership
• SEARCH ENGINES <3 BLOGS!
@shelbyo Colomark.com

19. HOW TO
START A BLOG:
• Pick a blogging service: BlogSpot, WordPress, Tumblr…
• Host your blog on your main site: website.com/blog
• Consider your ideal site visitors
• Brainstorm keywords related to your business
and/or research keywords:
• www.wordtracker.com
• www.seomoz.org
• https://adwords.google.com
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20. WHAT
TO BLOG ABOUT:
• FAQs: What Are The Most Common Questions Your Customers Ask?
• The Best Top 5, 10, 15, 20, 7, 11 or 111 Lists
• Trending Topics: Be Opinionated
• www.google.com/trends
• www.twitter.com/trendingtopics
• http://www.whatthetrend.com/
• Other Ideas:
• One photo with a caption or Several photos with captions
• A review of a book, a film, a product
• A How-To guide or a How-NOT-To guide
• A short video, or audio clip
• An interview
• A rant or a rave
• A thoughtful response to somebody else’s blog post
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21. BLOGGING
ESSENTIALS:
• Creative, Keyword Rich Headlines
• 500 words or less
• Sub-headings – Break Up Text
• Photos
• http://search.creativecommons.org/
• http://www.flickr.com/
• http://commons.wikimedia.org/
• Calls to Actions
• Tags
• Checklist: http://www.slideshare.net/HubSpot/blog-checklist/download
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22. PROMOTING
YOUR BLOG
• Subscription Options: • Publish on Blog
Email (www.feedburner.com), Directories:
RSS, Twitter, Facebook
• Blogarama
• Social Media Sharing: Twitter, • Globe of Blogs
Facebook, Digg, StumbleUpon, • Bloggapedia
Pinterest
• BlogFlux
• Include Your Blog in Traditional • SuperBlog Directory
Communications
• Bloggernity
• Write Guest Blog Posts • Blog Listing
• Get Active in Online Communities • Bloggio
• Mention Media and Influencers
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23. BLOGGING RESOURCES
Tools for Finding Blogs Tools for Measuring Blogs
Google Blog Search Alexa
Technorati
Compete
Comscore
Tools for Reading Blogs Technorati
Bloglines Blog Grader
FeedDemon
Google Reader
NetNewsWire
Top Blogs About Blogging
Blogtrepreneur
Tools for Writing Blogs
Copyblogger
Blogger Daily Blog Tips
HubSpot
Movable Type Lorelle on Wordpress
TypePad Problogger
WordPress

24. Colomark.com
TWITTER
THE FASTEST GROWING SOCIAL MEDIA PLATFORM

25. HOW TO USE TWITTER
• Create a profile: Include photo, logo or illustration; bio; and link
• Listen for awhile, learn the lingo
• Follow people in your industry; customers; prospects; media outlets
• Set-up category lists in Twitter
• Use HootSuite or Tweetdeck to follow lists, company names, & keywords
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26. TWEETING
STYLES
• Be yourself
• Be your company brand e.g.. Nobis_Hotel
• "The Nobis Hotel is a grand old lady who lives in a vast apartment in Stockholm.
She's a dame of means. She has a cocktail party starting every day at 11:00 am
and is slightly tipsy by 5:00 pm and that is when she is communicating
to you via social networks as a friend.
• Follow interesting people
• You don’t have to follow everyone who follows you
• Block inappropriate followers
• Re-tweet often, but tweet more frequently
• DM if tweet is TMI or irrelevant for masses
• Be social; participate in conversations & use # tags
• Find TweetUps e.g.. #mrktchat
• Reply to Tweets
• It’s not all business
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27. FACEBOOK
500 MILLION+ ACTIVE USERS
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28. FACEBOOK
PROFILES & PAGES
• People have Profiles
• Brands/Businesses have Pages
• Use your personal profile to create and Admin a Page
• www.facebook.com/pages/create.php
• Choose a Category (cannot be changed)
• Complete Basic Information
• Start Posting Status Updates
• Add Other Administrators
• Invite Friends, Colleagues, Clients to Fan
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29. MANAGING
FACEBOOK PAGES
• Work your way through the menu on the right side, including
setting up your page URL
• You need 25 fans to claim your Vanity URL
• You can’t change it – so get it right the first time!
Colomark.com

30. MANAGING
FACEBOOK PAGES
• To access your page easily, go to the top right corner and
select ‘Use Facebook as Page’
• You can edit settings by clicking ‘Edit Page’ near top right
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31. *NEW* FACEBOOK TIMELINE
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32. *NEW* FACEBOOK TIMELINE
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33. NEW FACEBOOK
TIMELINE INSPIRATION
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34. NEW FACEBOOK
TIMELINE INSPIRATION
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35. *NEW* FACEBOOK TIMELINE
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36. *NEW* FACEBOOK TIMELINE
• Pin Posts To Top (for 7 Days) & Star to Make Posts Wider
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37. FACEBOOK EDGE RANK
• Affinity – How often you interact with others (be it visiting a
friend’s profile or commenting on a page’s picture).
• Edge Weight – The type of content it is. A few types are:
Photos, Videos, Status, Place Check-ins, becoming friends
with someone, liking a page, changing your profile picture, etc.
Keep in mind, there are general rules, but everyone’s Edge
Weight is different and Facebook has carte blanche to tweak
things at will.
• Recency – The older something is, the less likely you are to
see it.
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38. MANAGING
FACEBOOK PAGES
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39. FACEBOOK
POSTING STRATEGY
• Keep it Short & Sweet: Posts with 80 characters or less receive
66% higher engagement. Very concise posts – those between one
and 40 characters – generate highest engagement.
• And while the content should be short, the URL probably shouldn’t
be — posts with a full-length URL had three times the
engagement of their shortened bit.ly, ow.ly and tinyurl
counterparts.
Link to the Study by Buddy Media.
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40. FACEBOOK
POSTING STRATEGY
• Ask questions to spark dialogue – “question” Posts generate
Comment rates double that of “non-question” Posts.
• Outright saying “post,” “comment” or “tell us” motivates fans to
engage. If you’re seeking answers, put a simple “where” or
“when” or “would” question at the end of the post — you’ll get
15% more engagement than if the question is buried in the
middle.
• Shy away from “why” questions, as they seem invasive and
ask much more of a user than a “what” question,
• Fill in the blank Posts receive 9 times more Comments than
other Posts.
Link to the Study by Buddy Media.
Colomark.com

41. FACEBOOK
POSTING STRATEGY
• Offer fans “$ off” and coupons. Posts containing these offer-
related keywords receive the highest engagement.
• “$ Off” offers receive twice the engagement of “% Off” offers.
• Photos receive the most Likes on Facebook. Photos get
50% more impressions than any other post type.
• Links are 87% more likely to be shared than any other
post type on Facebook.
Link to the Study by Buddy Media.
Colomark.com

42. FACEBOOK
@ MENTIONS
• Fan other business pages that complement your business
• Then write a post and type @ before their name.
• A drop-down list will appear.
• Select the business & it will turn into a link to their wall – and your post will
appear on their wall.
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43. FACEBOOK ADVERTIZING
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44. FACEBOOK ADVERTIZING
Types of Ads:
• Ad to drive people to your website or
Facebook page
• Turn a recent post into an Ad
• Sponsored Stories:
• Page Like Story – show an ad to friends
of fans
• Post Like Story – show your Post to friends
of fans when your fan “Likes” that post

45. FACEBOOK ADVERTIZING
What You Can Target:
• Location (Country, State, City,
Zip), Age, Sex, Education
• Workplace: e.g.. Steamboat Ski Resort
• Interests:
• Broad Category: e.g.. “Skiing” “Yoga” – based on interests in
their profile. #Yoga refers to yoga and all similar interests.
When there is no #, then you are specifically selecting Yoga.
• When you add two interests, the target audience will include
anyone in the first interest OR anyone in the second.
• Precise Interests: This is where you can target pages that fans
have already liked, such as fans of the Steamboat Resort, or
Steamboat Springs Holiday Inn
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46. FACEBOOK
RESOURCES
• The Official Facebook Blog
• All Facebook: The Unofficial Facebook Resource
• Facebook Social Plugins
• Networked Blogs
• Liveworld's Facebook Forum 2.0
• Wildfire Application (for Facebook contests/promotions)
• Mashable
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47. OTHER
SOCIAL
NETWORKS
PINTEREST, FOURSQUARE & BEYOND
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48. LINKEDIN
GETTING DOWN TO BUSINESS
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49. OPTIMIZE
YOUR LINKEDIN PROFILE
The Obvious Steps:
1. Upload a photo!
2. Complete Your Profile!
3. Showcase Projects &
Successes in Work History
& Summary Sections
4. Find meaningful contacts
5. Ask for Recommendations
(and Recommend others)
@seolsearchkaty Colomark.com

50. OPTIMIZE
YOUR LINKEDIN PROFILE
The Not-So-Obvious Steps:
1. Update your personal URL
• e.g.. LinkedIn.com/in/katymartin
2. When adding websites, choose ‘Other’ and use this
area to spell out your current company with a few key –
searchable – words.
• Eg. Colomark Media Web & Social Media Marketing
3. Update your settings to show all your information
4. Update Your Status Often
5. Start asking and answering questions
on LinkedIn Answers
@seolsearchkaty Colomark.com

51. PINTEREST
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52. PINTEREST
@seolsearchkaty Colomark.com

53. PINTEREST
@seolsearchkaty Colomark.com

54. PINTEREST
@seolsearchkaty Colomark.com

55. PINTEREST
Ideas About How to Market Your Business:
1. Pin photos of your products (be interesting!)
2. Cover photos of eBooks, articles, presentations, news
articles
3. Curate collections e.g.. Bookstore could curate boards of
special interest book topics; restaurants could curate
recipes that inspire their chefs; outdoor clothing companies
could curate photos of inspiring places to visit.
4. Host competitions
5. It’s an opportunity to Give Back to your community – and
promote their activities.
@seolsearchkaty Colomark.com

56. PINTEREST
Chobani Yogurt
• Recipes about how to use product
• “Nothing But Good” – No yogurt here. Just fun, happy photos.
@seolsearchkaty Colomark.com

57. PINTEREST
Oreck Vacuums
• Cleaning tips, design/architecture inspiration (Stunning floors)
• Furry Friends!
@seolsearchkaty Colomark.com

58. PINTEREST
Peapod Grocery Delivery
• Food in season, recipes, food prep tips and tricks
• Favorite Foodie Movies
@seolsearchkaty Colomark.com

59. INSTAGRAM
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60. INSTAGRAM
• Instagram has accumulated 15 million users
• Who have uploaded more than 400 million photos in less
than two years.
• Post interesting images: Focus less on your branded images
and products and instead post lifestyle photos
• Post consistently but not too often, and not all at once
• Get the community involved: Brands that respond with
@replies to their commenters and actively use hash tags
generate more activity on their profiles.
• Have a theme: Kate Spade NY uses the #popofcolor hash
tag quite often to highlight their photos that have a splash of
red in them. NH Hotels consistently post great sunrises and
morning shots tagged with #wakeuppics.
@seolsearchkaty Colomark.com

61. INSTAGRAM
• Starbucks on Instagram:
• 200,000+ followers to date
• highlights in-store experiences at locations from around
the world
• shows how new coffee flavors are chosen and tested at
Starbucks headquarters
• provides information about its 'Create Jobs for the USA'
program.
@seolsearchkaty Colomark.com

62. INSTAGRAM
• Red Bull on Instagram:
• Red Bull's high energy brand sponsors extreme athletes
and events,
• Shares awe-inspiring pictures of these events.
@seolsearchkaty Colomark.com

63. INSTAGRAM
• Marc Jacobs on Instagram:
• Asked followers
to share their family
moments by using
the hash tag
#marcfam
• then showcased
its followers' photos
and created a
collage on its
website for all to see.
@seolsearchkaty Colomark.com

64. SOCIAL
MEDIA R.O.I
HOW YOU KNOW IT’S WORKING
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65. HOW DO YOU KNOW
IT’S WORKING?
1. Search engine ranking
2. Social bookmarking activity
3. Social networking connections
4. Video/podcast views/listens
5. Inbound links to your website/blog
6. RSS subscriptions
7. Comments on your blog
8. Mentions of your brand
9. Number of times people search for your brand
10. Visitors (first-time and repeat)
& Leads & Customers!
Or Job Offers, Promotions & a Raise!
@seolsearchkaty Colomark.com

66. LEARN MORE…
• www.Mashable.com
• http://www.hubspot.com/marketing-hubs/
• http://www.hubspot.com/blog
• http://www.seomoz.org/blog
• http://newsletter.blizzardinternet.com
• https://blog.facebook.com
• http://www.google.com/intl/en/press/blog-directory.html
• http://www.linkedin.com/answers
• https://www.facebook.com/questions/
• www.Delicious.com/seolSearchMarketing
@seolsearchkaty Colomark.com

67. GET
CREATIVE
SOCIAL MEDIA FOR PERSONAL BRANDING
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68. THIS IS YOUR
NEW BUSINESS CARD
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69. GET CREATIVE
http://www.fastcodesign.com/1669119/new-service-gives-any-job-seeker-a-slick-custom-resume
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70. GET CREATIVE
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71. GET CREATIVE
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72. GET CREATIVE
http://flavors.me/
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73. GET CREATIVE
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74. GET CREATIVE
Prepare to feel really inadequate about your chosen resume font.
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75. GET CREATIVE
Check-out http://www.daqri.com/ to build your own
Augmented Reality business card
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76. Q&A
KATY@COLOMARK.COM / @SEOLSEARCHKATY
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