On Beyond SERPS: Looking at the world of Cloud Marketing in 2011 and Beyond. What signals are changing in the search engine algorithms? What issues will marketers face in the coming months and years? How to put the changing landscape of search marketing into perspective and develop a strategy for success.
38. Social Networks Data and charts of our Facebook and Twitter account performance via http://export.ly
39. Social News / Bookmarking http://news.ycombinator.com , http://delicious.com , http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results
41. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC
51. The Vatican Gets It http://www.inquisitr.com/58739/pope-urges-priests-to-embrace-social-media-start-blogging/ “ That interactivity — and the potential it brings to the church's evangelization mission — is behind the Vatican's new social media push, the culmination of which will be launched at Easter with a new… Vatican information web portal whose contents are specifically designed to be tweeted, posted and blogged.”
52. The Vatican Gets It Yahoo News, Dec 2010 “ What we found is Facebook doesn’t just share information, it creates community,” “ People begin talking to each other and sharing ideas.” Monseignor Paul Tighe
71. US mobile ad spend - http://www.mobilemarketingwatch.com/ but only 21% of the global mobile ad market – and Apple is making headway 97% of US Mobile Ad-share
98. Topic Modeling Topic models provide a simple way to analyze large volumes of unlabeled text.
99. Topic Modeling A "topic" consists of a cluster of words that frequently occur together.
100. Topic Modeling Using contextual clues, topic models can connect words with similar meanings and distinguish between uses of words with multiple meanings . http://www.stanford.edu/~kaisa/research.html
110. Causation vs Correlation Perhaps, good links are more likely to point to pages that are more "relevant" via a topic model Maybe there’s another aspect of Google's algorithm we don't yet understand
111. LDA Tool in the SEOmoz Labs www.seomoz.org/labs/lda URL input box
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113. Out of the SERPs! Keyword spamming might improve your LDA score, … but not your rankings
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115. Read more at: http://www.seomoz.org/blog/lda-and-googles-rankings-well-correlated
121. Wiki Circularity* Something untrue is posted to Wikipedia Journalist uses Wikipedia as factual resource Powerful newspaper posts the untrue content Wikipedia uses/references powerful newspaper You’re screwed! *Coined by Tom Critchlow
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132. Social RM Strategy: Engage monitor assess decide engage review
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135. Thank You! Try SEOmoz PRO free for 45 days Use the code: SEMstandard2011 [email_address] | @SEOmom | www.seomoz.org
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Notas del editor
Parenthetically, the price of commercial real estate can be expected to decline.
Some of the same social tactics used in traditional online search marketing hold true for moblie marketing.
Screen size limited consumable information delivery
Screen size limited consumable information delivery
What would keep me coming back?
What would keep me coming back?
What would keep me coming back?
Correlation of our LDA Results w/ Google.com Rankings. The SEOmoz team has put together a topic modeling system based on a relatively simple implementation of LDA.
Check all the critical metrics, not just LDA scores. Look for patterns. Stay focused on the question:, “What’s he got that I haven’t got?”
The facebook connections map shows that Africa is becoming active. What are the political consequences of increasing social media activity in the Middle East? Africa? China?
The facebook connections map shows that Africa is becoming active. What are the political consequences of increasing social media activity in the Middle East? Africa? China?