2011 07 oms atlanta - gillian muessig - twitter workshop
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The World of Twitter - OMS Atlanta 2011 Workshop
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2011 07 oms atlanta - gillian muessig - twitter workshop
- 1. The World of Twitter Gillian Muessig Co-founder | President SEOmoz #OMSATL July , 2011
- 3. Strategy
- 4. Goals
- 5. Tactics
- 8. A Mess of SM Platforms SMBs on social media sites doubled from 12 to 25% in 2009 SMBs on social media sites doubled from 12 to 25% in 2011 www.seomoz.org
- 9. Where Does Twitter Fit In? Wikipedia’s Page on “Mobile Social Networks” www.seomoz.org
- 13. Social Media is Useless If Your Business Processes Aren’t Congruent www.seomoz.org
- 15. Product launches
- 16. Community building / support
- 17. Customer service
- 18. Build your triage list
- 19. ID life cycle stages
- 20. Clue in R&D
- 21. Tell you when to pivot or diewww.seomoz.org
- 25. Customer Service Image credit: http://www.catalystmarketers.com/dell-does-twitter-do-you www.seomoz.org
- 26. Triage List Image credit: http://www.ww-ghosts.com/html-files/medical-and-health.htm www.seomoz.org
- 27. ID Life Cycle Stages Image credit: http://www.maxi-pedia.com/product+life+cycle+plc www.seomoz.org
- 28. Clue in R&D Image credit: http://seomz.me/o5bQYl www.seomoz.org
- 29. Pivot or Die www.seomoz.org
- 33. Allocating sufficient resources to listen, report, ponder, and take action on a business, as well as marketing level
- 34. Establishing a business model that melds marketing, advertising, and customer servicewww.seomoz.org
- 36. Where they hang out
- 37. Where they want to hear from you
- 38. When – frequency, days, times
- 39. How – email, tweets, blogs, videos, images, white papers, testimonialswww.seomoz.org
- 40. Don’t Start That Again! What d’youwonna do? I dunno. What d’youwonna do? Now, don’ start THAT again! What d’youwonna do? I dunno. What d’youwonna do? Now, don’ start THAT again! www.seomoz.org
- 42. Current events
- 45. Social Content in SERPs www.seomoz.org
- 48. Reduce Risk
- 50. Create Urgency
- 53. Age
- 54. Socio-economics
- 55. Culture
- 56. Politics
- 57. Location
- 60. Guilt or salvation
- 61. Desire to be recognized
- 62. Desire to understood
- 63. Anger
- 64. Exclusivity
- 65. Fear
- 66. Flattery@AimClear # SMX NYC 2010
- 68. Clear, generous return policy
- 69. Trial offers
- 73. Testimonials
- 77. Time limited sales as a business model
- 79. Occasional time limited offers
- 80. Refer to ad motivators –
- 81. Fear of not being first
- 82. Fear of being left behindwww.seomoz.org
- 84. Good-Better-Best
- 85. White space is your friend
- 86. Consistency
- 87. Process
- 88. Branding
- 89. Fonts & color palettes
- 91. TacticsPaid Advertising on Twitter www.seomoz.org
- 92. reference
- 93. reference
- 94. reference
- 102. Vertical market social media sites
- 103. Images / Info-graphics / Video
- 104. Deal landing pages
- 105. Press coverage / mentions / citationswww.seomoz.org
- 107. QDR – stay on topic 90% of the time
- 108. Write for readers, SEO and SMM success
- 109. Understand LDA
- 110. Including Video in blogs increases readership
- 111. SEOmoz blog -
- 114. Average time spent: 03:11
- 115. 34,000 visits to (4) Whiteboard Friday blog posts
- 116. Average time spent of 04:54 min
- 117. 10% traffic go to Whiteboard Friday posts
- 118. Average time on post: +2 min
- 119. More comments http://www.seomoz.org/blog
- 121. Pop culture
- 122. Local slang
- 123. Local politics
- 124. Local weather
- 127. TripIt
- 128. Dopplr
- 129. SeatGuru
- 130. PhoneTag
- 131. FlyerTalk
- 132. Facebook, LInedIn travel groups
- 134. Yelp, Urban Spoon….“I’m looking for a latte in Lesotho…” www.seomoz.org
- 136. Success is directly related to the strength of your communitywww.seomoz.org
- 137. Tight Niche Market www.seomoz.org
- 138. Shared Values, Shared Goals, Shared Experience www.seomoz.org
- 139. Sense of Exclusivity (Think high school cliques) www.seomoz.org
- 140. Promote Inclusion – Share Info www.seomoz.org
- 141. Encourage Discussion …but understand the differencebetween “damn it” vs “damn you” www.seomoz.org
- 142. Customer Service IS Marketing www.seomoz.org
- 147. No, REALLY Thank-you use code: OMS2011 FREE Access to SEOmoz PRO for 45 days gillian@seomoz.org www.seomoz.org
Notas del editor
- What do you want to do?What do you want to accomplish- choose from the listGet on with it
- eMarketer predicts Twitter will triple its advertising rev to $150mm in 2011 & will hit $250mm by 2012.Charlie Sheen gets 1mm followers in 25 hours. #goodlivingpaysoff