Learn simple techniques that will help you create SEO friendly content and build site structures to improve your search engine rankings. SEOM Solutions, Inc provided detailed information to the FPRA - Northwest Florida Coast Chapter's members about the hierarchy of a great content strategy.

1. The Hierarchy of a GREAT
Content Strategy
SEOM Solutions, Inc

2. Any Search Strategy starts
with Keyword research
• Word Tracker
• Keyword Discovery
• Google Adwords
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3. Quantity VS Quality
10,000 Site Visits 5,000 Site Visits
– 1000 Online – 700 Online
Conversion (10%) Conversion (14%)
– 2,500 Calls – 500 Calls
• 250 Phone • 150 Phone
Conversion (10%) Conversion (30%)
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4. What do you offer?
Rentals
– Short Term Rental
– Long Term Rental
• Condo
• House
– Luxury
– Affordable
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5. Where is it offered?
Where
– Florida
– Panhandle
– 30a
• Alys Beach
• WaterColor
– Gulf Front
– Near the Beach
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6. Find the Keywords that are
being searched for!
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7. KW Research(ed)
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8. FL Vacation Rentals
30a Vacation Rosemary Beach WaterSound
Rentals Vacation Rentals Vacation Rentals
Condo Home
Gulf Front
Rental Home
Large Group
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Rental Home

9. On-page Keyword Placement
Write your copy using your keywords
– WRONG: Our condos are perfect for your next
vacation!
– RIGHT: Panama City Beach condo rentals from
‘BRAND NAME’ are perfect for your next family
vacation to the beach!
Optimize your internal links
– WRONG:
For discounts on condo rentals click here!
– RIGHT:
Explore the available condo rental deals in Panama
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City!

10. Off-page Keyword Placement
• Title Tag (70 Characters)
Find WaterColor, FL Real Estate for Sale on 30A
• Description Tag (160 Characters)
Search WaterColor, Florida real estate for sale on 30A and own
a piece of paradise! Find your favorite WaterColor, FL home
for sale, today!
• Alt Tag (accurate description + Keywords)
– WRONG: “living room”
– RIGHT: “Destin rental home living room”
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11. KPI’s help gauge the quality
of your traffic
(Key Performance Indicators)
• eNews Opt-in
• Email Inquiry
• Phone Call
• Sale/Booking
• Download
• Certain Pg View or Path
• Video Views
• Shares Widget Interaction 11

12. Tracking Conversions
• Conversions properly measure a KPI’s
performance
– How many did it?
– Actions / Sent-to-Action X 100 = The
Conversion Rate
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AdminPropertyProfileGoals

13. Without conversions,
it’s just ……traffic
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14. Benchmarks & Goals
• Set goals of some kind! Even if you
have to guess, set a goal.
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