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Creative Search Strategies(How to Write an SEO Obstacle Analysis Report),[object Object],Steve Wiideman,[object Object],www.CreativeSearchStrategies.com,[object Object]
Three Principles of SEO,[object Object],Having content to match search terms and making that content easy to find & incredibly awesome for visitors,[object Object],Other websites referencing a target website,[object Object],User behavior (“click and stay”),[object Object]
Who Uses an OAR?,[object Object],CMO’s, Agencies & In-House SEO Specialists,[object Object],[object Object]
Marketing department will need to know what content needs to be enhanced
CMO will need a baseline to compare against when the next OAR is delivered,[object Object]
Part 1 – The Cover Sheet,[object Object],Your Logo Here,[object Object],The Website You are Going to Audit ,[object Object],The Auditor’s Name and Audit Date,[object Object]
Part 2 – The Table of Contents,[object Object],Your Logo Goes in the HEADER Section, Right Justified,[object Object],Microsoft Word Has a Table of Contents Feature (Font Type Arial),[object Object],Page Numbers Go in the FOOTER Section, Right Justified,[object Object]
Part 3 – The Summary,[object Object],Businesses often get a misconception of what SEO is.,[object Object],This Summary page helps clarify what main factors will be the emphasis of the audit.,[object Object],It also helps set the expectation that the audit is based on SEO principles not heresay.,[object Object]
Part 4 – The Findings,[object Object],Highlight the total score at the top of the table,[object Object],Use Green for Passed and Red for Failed,[object Object],You decide what scoring to use based on your opinion of criteria importance,[object Object],Link Jing screencasts for specific examples,[object Object],Use today’s date for items that pass,[object Object]
Part 5 – The Explanations,[object Object],Elaborate descriptions help the company’s technology and marketing department understand what needs to be done to improve visibility in natural search results.,[object Object]
Part  6 – Optional Baseline,[object Object]
Part 5 – The Explanations,[object Object],Additional Recommendations,[object Object],[object Object]
 Usability

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