Learn how to improve ranking and saturation within search engine maps, Google Places, Yahoo! Local, Yelp, Bing Local, Foursquare and other local search engine optimization technology. Presented by SEO Expert Steve Wiideman at http://www.creativesearchstrategies.com

1. Creating or Claiming Your Google Local Listing(Plus Optimization Tips) Aaron Dwyer websmartcentral.com

2. About Aaron Dwyer Been working online since 1995 Owns Web Smart Central Pty Ltd – software company since 2005 Offline biz - Netrospect Web Hosting and Web Marketing since 2005 Have 4 software products in IM niche Have info products in other non IM niches iPhone App in non IM niche

3. Google Places Google Local Search has been around since 2007, but in Oct 2010 local maps listings merged with organic results and Google Places was released For businesses it is now even more important to claim listings and have a local listing presence

4. Poll Are you applying SEO to your business website? Have you claimed your Google local listing?

7. Use it for Webmaster Tools, Analytics, AdWords, AdSense, & Youtube

9. Let’s Workshop a Listing

10. Let’s Workshop a Listing At least ONE category must be in the database

11. Let’s Workshop a Listing Researching competitor categories is simple.

12. Let’s Workshop a Listing

13. Let’s Workshop a Listing

14. Areas to Optimize Business Name Description Categories Images / Videos You can’t have to much information in business listing

15. Verify your listing Phone/ SMS / Postcard

16. Monitor and Refine Listing Request reviews Coupons Statistics Website SEO is important Business Directories Citations (at every opportunity)

17. Connect with Aaron Dwyer Aaron Dwyer websmartcentral.com P. 1300 799 085 (Australia only) E. aarond@websmartcentral.com @aarondwyer

19. Includes verbatim phone

20. Includes verbatim KMZ

21. Has a page for each service

22. Includes hCardmicroformat

23. Has links to search citations

24. Has privacy policy

25. Loads quickly, has link bait

26. Is professional, not from 98’

27. Titles & Meta are optimized

28. View list at UBL.org

29. Google Places

30. Yahoo! Local

31. Bing Local

32. {your city} directory

33. BBB / chambers

34. {your industry} directory

35. Domain registrar?

36. See competitor citations

37. Control reviews (RatePoint)

38. Add a postcard to receipts

39. Email review requests

40. Have a computer for guests

41. Diversify destinations

42. Be authentic; 4 stars = okay

43. Be careful hiring 3rd parties

44. CitySearch uses new fields

45. Have an appreciation party

46. Always ASK for reviewsNew for 2011: Links & Mention

47. Get to Know Google Hotpot Now you can “check in” to your favorite places with Google Latitude, same as you might with Foursquare, Gowalla, Yelp or other apps.

48. Get to Know Google Hotpot

49. Get to Know Google Hotpot

50. Get to Know Google Hotpot

51. Get to Know Google Hotpot Aside from the NFC technology, what’s the difference between Hotpot and Foursquare/Yelp apps? Foursquare offers ‘tips’ that do not appear in Google results A Yelp review can only be a ‘draft’ until you get behind a computer later Hotpot allows you to review in real-time, which appears in near real-time in SERPS Hotpot is part of your Google account and may influence other Google services

53. Special Thanks