The document provides visual design examples for the Asian Art Museum including: 1) Logo, typeface, and color palette designs that have a modern, minimal, and zen aesthetic. 2) Business card, letterhead, ticket, and digital ticket templates that feature the logo and branding. 3) Poster designs that advertise exhibits at the museum using imagery and copy. 4) An interactive poster concept that allows users to enter an email for a chance to win a bonus.

1. VISUAL DESIGN
TYPOGRAPHY I
FINAL PROJECT
ANDREA SERAPIONI

2. M.A.D.D.

5. WHEN YOU
DRINK, THE LAW
IS NOT THE
ONLY THING
YOU’RE
BREAKING
DRINKING
CAN DAMAGE
A LOT MORE
THAN JUST
YOUR
REPUTATION
See how teen drinking harms brain development See how teen drinking harms brain development
at BrokenTeens.org at BrokenTeens.org

6. DRINKING
CAN DAMAGE
A LOT MORE
THAN JUST
YOUR
REPUTATION
See how teen drinking harms brain development
at BrokenTeens.org

7. END OF PRINT

14. SOMA JUNCTION

16. SoMa
junction
the
tween
b lo c ks be to offe
r
a go, t h e asin had littlea n s a n d
cade ina B ll f
r e de roach and Che lc o m e b a s e btiaally a swath
m e e app
A et to
w essen ce of
ridg un. S s s ti ll n uen
Bay B y of f , it wa the co d u c e d a
wa ll e r s ay,
i n t h e condo dwe ut tod has p
ro
ets. B n Bay entere
d
moni ed ople d stre issio what c
e, unpe , a nd M , some S treets.
of wid o u th B e a c h rhood nsend
ighbo d Tow
a, S emi-ne rth an
SoM rcial d at Fou
omme station
new c altrain
d the C
aroun
s
rloper os,
lpar k inte cond
d bal ing luxur y oping
Beyon scrap d evel
ky od is
and s eighborho .
ln t
a rea h of Marke
ut
far so
written by: Talia Salem,
photos by: Andrea Serapioni

17. SHOPFRONTS
T h e c o u n t r y ’s l a r g e s t m o d e r n - f u r n i s h i n g s s h o w r o o m a n d t h e
Built amid industrial warehouses (now full of Web ultimate avant-garde nesting spot, Limn stocks pieces by more than
2.0 startups) and low — income housing, the hub 1 , 5 0 0 d e s i g n e r s , i n c l u d i n g D r o o g , M o o o i , a n d To m D i x o n .
is still light on street life. Dan Friedlander’s other home haven carries the cutting—edge French line
B u t eve n t h a t i s c h a n g i n g.
Ligne Roset. 290 Townsend St.; 162 King St.
Case in point: A South Beach/Mission Bay neighborhood Already enjoying a solid following for its innovative
Since 1987, Jeremy’s has been a not-so-secret resource for discontinued and
association just came together and is planning two block parties
cocktails (try the Atlantis) and upscale California cuisine, discounted pieces by top designers, like Dolce & Gabbana cocktail dresses,
for later this summer. And there are nally residents here to
Bacar rebranded its downstairs lounge last year as Bacar Christian Louboutin pumps, and Seven jeans. 2 S. Park St.
attend them, thanks to scattered condo towers lling with suits
Below, with live jazz on weekends. 448 Brannan St.
commuting to the -di and techies drawn to the nearby of ces
“Wear something rare” is the motto at 440 Brannan, a spacious
of Google, Adobe, and LookSmart, as well as easy access
studio and store that has fostered young designers like the
to Valley-bound freeways. New restaurants like Orson, District, THE TALK
ladies behind Minnie Wilde and Saffron Rare Threads. Check
and South cater to these ush thirtysomethings with inventive Foodies couldn’t wait for the February launch of Orson, Elizabeth
out the sleek, sculpturesque duds by gr.dano. 440 Brannan St.
wine lists, menus, and hours (11 p.m. is the new closing time Faulkner’s high-concept follow-up to Citizen Cake. But critics’
around here). Meanwhile, at casual hangouts like Primo Patio
feedback has been mixed—and an unusual number of Yelpers Infused with the scents of Provence, Ma Maison carries colorful atware,
and the Brickhouse Cafe, you can actually spot locals who
have assigned it a meager single star, lamenting the “microplate” etched crystal glasses, enticing cookbooks, and aromatic soaps. 592 3rd St.
haven’t just wandered over from watching a Bonds-less nine
portions and “poor execution” of “weird and weirder” dishes.
innings. Add a real grocery store (Safeway) and an airy public
The one-stop S.F. shop for classical guitar enthusiasts, Guitar Solo
library along Fourth Street, plus nearly a dozen furniture Even so, adventurous diners have kept the industrial-chic
packs in an expansive collection of sheet music, CDs, and top-notch
stores (including Limn, the best in the city), and you’ve got a space booked for its first few months—but it remains to be.
axes. The store attracts a star-studded clientele, including Tracy Chap-
neighborhood where people can not only live and work, but seen whether they’ll return for a second helping. 508 4th St.
man and James Taylor, and has its own record label. 230 Townsend St.
also play.
ON THIS SPOT
In 1859, early gold miners ocked to San Francisco, hoping to
nd wealth on the sandy shores of South Beach, much of which
now sits on land ll. At the corner of Townsend and Colin
P. Kelly Jr. Streets, a plaque indicates the 1857 shoreline.
HANGOUTS
The Brickhouse Cafe is a welcome change of pace from SoMa’s
crowded, chic nightspots. Popular for its eclectic decor, generous
pours, and Wagyu beef burgers, this warm hideout offers live
local music on Thursday and Friday nights. 426 Brannan St.

18. WHAT IT COSTS
WHAT WE LOVE
$939,000 for a two—bedroom—plus condo
The big museum in the park got most of the press last year, but If you had the stamina, you could spend an entire day in this with a balcony overlooking the ballpark,
meanwhile, the Yerba Buena arts district, in SoMa between patch of concentrated culture. Imagine checking out the Music at 88 King St.
Market and Howard and Third and Fourth, is becoming a true in Comics show at the Cartoon Art Museum and the exhibition
cultural nexus. New museums have opened and established of African American quilts at the Museum of Craft and Folk Art $ 3 , 7 0 0 fo r a t w o — b e d r o o m c o n d o
with a chef’s kitchen and walk-in closets,
ones have relocated, institutions are renewing themselves and in the morning, stopping for lunch and the Matthew Barney
at 170 King St.
future ones—like the Jewish Museum-—have broken ground. All show at SFMOMA, dropping by MoAD to take in the work of
this action has created a vortex that’s drawing in art lovers and photographer Gordon Parks, and capping the whole excursion
those in search of history. at the hip opening night party for Cosmic Wonder at Yerba GRUB
“The new energy in the neighborhood is palpable,” says Buena. (One of these days, you’ll be able to take a break in The latest in alleyway caffeination, Cento serves up Blue
Yerba Buena Center for the Arts executive director Ken Foster. a sculpture garden atop the SFMOMA parking garage. San Bottle coffee, polenta, and morning pastries from the back
“There are more tourists, more residents, new businesses, and Francisco’s Jensen & Macy architects are working on it now.) door of recently revamped nightclub 330 Ritch. 360 Ritch St.
more foot traf c. As a result, we’re attracting more people, and Speaking of those YBCA parties, check
it’s an incredible time to be here.”
Packed early on the weekends for brunch, Town’s End brings
you a basket of freshly baked pastries before you even order.
“There are more tourists, more residents, new businesses, Enjoy Mary’s Special: Swedish oatmeal pancakes and eggs
As a result, we’re attracting more
seasoned with onions and garlic. In a rush? Grab a cup
of coffee and a treat to go from the café. 2 Townsend St.
In the sunny courtyard at Primo Patio, jeans-clad tech
So many museums in such a small area means more opportunity out this month’s bash celebrating the opening of Cosmic
workers and besuited professionals order up crowd-
for all. “We hope that all of the organizations in the Yerba Buena Wonder, which exhibits the work of a new generation of artists
pleasing Caribbean fare, especially the flavorful (but
area will work with one another, rather than competing,” says who are using hypnotic patterns and imagery to explore the
not scorchingly hot) jerk chicken. 214 Townsend St.
Rene de Guzman, visual curator for YBCA. He’s thinking of great beyond. Besides jamming out to music by Soft Circle
cooperative events, such as the recent joint ticket with the Cartoon and Feathers, the coolest kids in town will be taking part in
With moderate prices, attentive service, and tasty Thai dishes
Arts Museum and even a universal pass to all the museums. the beloved group levitation game Light as a Feather, Stiff as a
like basil chicken and pumpkin curry (served in an actual
“I can’t think of a better place to be in terms of collaboration Board. July 14, $12 in advance, $15 at door.
pumpkin), it’s no wonder that Koh Samui & the Monkey is
and support,” says Denise Bradley, executive director of the
abuzz well into the night. 415 Brannan St.
Museum of the African Diaspora, which opened in the St. Regis
Hotel in December. She cites, as one example, the Yerba Buena
Black Panthers exhibition, during which MoAD cohosted the
book signing for ex-Panther Kathleen Cleaver, while YBCA held
a progressive party with MoAD called From the West Coast to
the Ivory Coast.
YBCA, 701 Mission St. 415-978-2787
Cartoon Art Museum, 655 Mission St., 415-227-8666
MoAD, 685 Mission St., 415-358-7200
Museum of Craft and Folk Art, 51 Yerba Buena Ln., 415-227-4888
SFMOMA, 151 Third St., 415-357-4000

19. ASIAN ART MUSEUM

20. The Asian Art Museum–Chong-Moon Lee is one of
San Francisco’s premier arts institutions. Home to
a world-renowned collection of more than 18,000
Asia Art treasures spanning 6000 years of history.
Holding nearly 17,000 Asian art treasures spanning
6,000 years of history—is one of the largest museums
in the Western world devoted exclusively to Asian art.
Through rich art experiences, centered on historic and
contemporary artworks, the Asian Art Museum unlocks
the past for visitors, bringing it to life, while serving as
a catalyst for new art, new creativity, and new thinking.
MUSEUM

21. MUSEUM

22. MUSEUM

23. MUSEUM

24. IDEAS

25. FEELINGS
IDEAS

26. TARGET

27. WORDLIST
SPIRITUAL SAMURAI DIVINITY
ORIENTAL PROFECY SWORD
JAPANESE MAO GOD
CLEAR TEMPLE BLESSING
FUSION KUNG-FU CERAMIC
GOLD RELIGION PAINT
RINGS ICON TATAMI
SCULPTURE FEAR STUPA
BUDDHA WARM BLACK
HINDI ELEGANT RED
CARP ANCIENT YELLOW
MEDITATION MINIMAL FLOWER
CHAKRA CERIMONY SUN
HIROSHIMA LOTUS LEVANT
KAMASUTRA EYES EAST
DETAILS MODERN CREATURES
TAO LION ENERGY
PEACE TREE HISTORY
DRAGON ROOT ROUGH
SILENCE ELEPHANT ZEN

28. SKETCH

29. DRAFTS
asian
art
museum
ASIAN ART MUSEUM
SAN FRANCISCO

30. LOGO
modern | minimal | zen

31. DETAILS
N N
CLEAR SPACE CLEAR SPACE
N N
CLEAR SPACE CLEAR SPACE
TYPE: Optima LT std INDICATIONS
Don’t Stretch
Don’t Overlap
Don’t divide the graphic
from the text
The clear space is given
by the width of the letter
N in word ASIAN

32. COLORS
Pantone 268c Pantone 668c White Black
#8177B7 #8177B7 #FFFFFFFF #000000
C: 54% C: 65% C: 0% C: 75%
M: 56% M: 64% M: 0% M: 68%
Y 0% Y 0% Y 0% Y 67%
K 0% K 30% K 0% K 90%

38. BUSINESS CARD FRONT
Larkin Street
San Francisco, CA 94102
. .
@ .

39. BUSINESS CARD BACK
ASIANART . ORG

40. BUSINESS CARD FRONT
Jay Xu
DIRECTOR
Larkin Street
San Francisco, CA 94102
. .
@ .

41. ENVELOPE FRONT
Larkin Street
San Francisco, CA 94102

42. LETTERHEAD
Larkin Street
San Francisco, CA 94102
. .
@ .

45. TICKET
General Admission
College (with ID) – $7
Wed October 26, 2011 12PM
Apply this admission ticket today towards Museum membership
and SAVE each time you visit.

46. DIGITAL TICKET
Larkin Street
San Francisco, CA 94102
. .
@ .
General Admission
College (with ID) – $7
Wed October 26, 2011 12PM

52. POSTER
Four billion faces.
Every one tells a story.
200 LARKIN STREET ASIANART.ORG

53. POSTER
Four billion faces.
Every one tells a story.
200 LARKIN STREET ASIANART.ORG

54. POSTER
Four billion faces.
Every one tells a story.
200 LARKIN STREET ASIANART.ORG

58. INTERACTIVE POSTER

59. Win the bonus
Your email address
Four billion faces. Four billion faces. Four billion faces.
Every one tells a story. Every one tells a story. Every one tells a story.
YOU WON!

71. THANKS