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Information Design - BEA
- 1. Help People “See” Serena Carpenter http://serenacarpenter.com @drcarp
- 6. User don’t read. They scan.
- 14. Photos
- 15. Video
Editor's Notes
- If people don’t see your cont, they will not interact with it How do you communication, not necessarily what. 1. Make things for people. 2. Those people aren’t you.
- http://www.sfgate.com/ Topic Specific… Search bar. Google. Overwhelmed. Gen New Junkies. Scan for interests because there is too much info on screens. Default to their biases. Of course that is if they go to your site. Greater liklihood that Google will provide the required information that most sites. That is because they focus on the news of the day/ Addressing credibility . Site design ranks top and information design is a close second. Reputation: quality and cognitive authority Assess crediblity 2-3 seconds. People will spend 30 seconds on a homepage. Only evaluate info source if the info is crucial… direct profound effect on them. Users spend, on average, 25 seconds on a home page and only 47 seconds on secondary pages, according Nielson Norman Group
- http://www.detnews.com/article/20090409/SCHOOLS/904090410/DPS+to+cut+600++close+23+schools Site design On the web people move quickly so we have to adapt to their behavior. Usuability is the ability to which your product achieves user goals and satisfaction. that we generally read 25 percent more slowly on the screen. White space
- Implications of the F Pattern: Users won't read your text thoroughly in a word-by-word manner. The first two paragraphs must state the most important information. Start subheads, paragraphs, and bullet points with information-carrying words
- Front-laod headlines Don’t read entire sentence
- Google pays attention to first 60 characters.
- Antonenko Niederhauser 2010, Searching. Suffering for info overload. Should not have to figure out what they story is about. Ledes orient and prepare the reader. Positive effects on learning and reduces cognitive load.Organizers of information.
- Talk like your readers. They are critical info seekers, they use it for communication and socializationResearch shows that students google. . Small Vocabulary. Rely on keywords given to them by instructors and keywords. Don’t do second searches using other keywords. and go to another search engine and will avoid the library and books and journals. Minimize search time Top results means that they are effective Trends: hot trends, search queries, updated hourly:seeing what people are looking for Insight: list top searches related to your term Adwords: understand the volume of keywords and related terms. Spelling, volume, see what people are interested in. Understanding users, tags
- The web has a large number of sources with no facts Melanoma is the most dangerous type of skin cancer. It is the leading cause of death from skin disease.
- The web has a large number of sources with no facts Melanoma is the most dangerous type of skin cancer. It is the leading cause of death from skin disease.
- Navigational choices recognizes that your readers are diverse and it allows them to address their cognitive needs. However, if they do not have a background on the issue they will have difficulty navigating … history and background info box. Newshole cant be filled. Are we synthesizing information, or merely aggregating it? Are we serving all of our readers? Information overlaod?
- Users decide whether to read with what is above the fold. Many skip photo unless of info value. No real info below the fold. Story tools are below the fold. Cropped, one face and smiles (no excessively detailed- desert vs inside of restaurant), high quality Subconsciously, people will skip the items they aren’t looking for and this often includes pictures that might look like glossy advertisements. Pictures can often become an obstacle course to the information a user is seeking,
- If it does work. Too bad. Ads :10 and inform them how long. Put above the fold Text, Photos, and Video. Hate talking head video. Useful for background for interested parties. keep it short. Typically, Web videos should be less than a minute long. avoid using video if the content doesn't take advantage of the medium's dynamic nature