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How pharmaceutical companies can segment social listening into five key areas
- 1. to pharma listen how social media 1 who Brand At any social event you want to be part of the conversation that most interests you – and online Products is no different. For regulated industries like Pharmaceuticals, however, it’s not just about listening but also acting on important information. Industry Breaking your listening program into five key segments can help you manage your focus and also provide clear Key personnel escalation paths within your business. Create a list of keywords related to each segment. Brand: Clearly you want to be aware of any specific Intent mentions of your brand. Also include misspellings Product: Create keyword lists of your products and services. Add to this list short descriptions of the symptoms that your product addresses or relieves. Industry: You want to keep track of your competitors, right? Create keyword lists of your competitor brand and product Intent: Do people love you? Do they not? Consumer names. Add to this list the top 5 trends facing your industry. conversation can be robust, so make sure you monitor You want to be across these. keywords related to your brand, your promise and your Key personnel: Do you know what your boss is up to online? products with appropriate (and inappropriate) modifiers. What about your CEO? Don’t be the last to know! Make sure you monitor key executives and social media participants. Also, monitor for any mention of government ministers, decision makers or industry influencers/regulators. Free Freemium/For Fee 2 what Social Mention JugNoo SocialBakers Tickr What you’ll hear Why TweetDeck Nimble Questions Awareness Topsy Awe.sm Qualifications and fit Interest Google Alerts SproutSocial Competition Consideration Google Trends Sprinklr Complaints and Trial compliments Google Analytics BuzzNumbers Intent Purchase HootSuite Radian6 Responsiveness and Service Twitter Search Alterian engagement Influence Loyalty TweetLevel NetBase 3 how Tools come in all shapes and sizes. Some come with workflow Learn more: and management systems, others are piecemeal. As with most Want to integrate social media into all levels of your technology – you get what you pay for. The range above will business? Contact -> me.gavinheaton.com provide a good starting point for your investigations.