SlideShare una empresa de Scribd logo
1 de 32
Working with the Media How to choose the right stories, tell them the best way, and send them to the right people. Angela Baldridge
GET YOUR STORY OUT THERE! ,[object Object],[object Object],[object Object],[object Object]
Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop an idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newsworthiness ,[object Object],[object Object]
Think like a reporter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember: ,[object Object],[object Object],[object Object],[object Object]
Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who cares? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where  is this  important?
Local Local personalities Local events Regional politics
National Related to national issues Broader politics Visiting speakers/performers
International
The BIGGER the issue, the more newsworthy it is  If you can tie your story into a nationally relevant topic, your story is immediately more newsworthy.
Choosing a venue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broaden your horizons… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object]
Medium ,[object Object]
Audio
Visual
Video
Narrative
The best format = the best story
Placement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where in the publication should your story appear?
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assist them ,[object Object],[object Object],[object Object],[object Object]
Follow up ,[object Object],[object Object],[object Object],[object Object]
DO NOT ,[object Object],[object Object],[object Object],[object Object]
Share ,[object Object]
Tada. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

IAAHPC; Social and Local News Coverage For Your Service
IAAHPC; Social and Local News Coverage For Your ServiceIAAHPC; Social and Local News Coverage For Your Service
IAAHPC; Social and Local News Coverage For Your ServiceDr. Jim Humphries
 
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyDo-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyPR Guy
 
Story Pitching: Get in Tune with Reporters' Needs
Story Pitching: Get in Tune with Reporters' NeedsStory Pitching: Get in Tune with Reporters' Needs
Story Pitching: Get in Tune with Reporters' NeedsResource Media
 
Uptown telling your story
Uptown telling your storyUptown telling your story
Uptown telling your storynewstips
 
Community foundation of monterey - LEADers session
Community foundation of monterey - LEADers sessionCommunity foundation of monterey - LEADers session
Community foundation of monterey - LEADers sessionDan Cohen
 
History of Public relations
History of Public relationsHistory of Public relations
History of Public relationsYahyaK6
 
How to Get PR and Attention from the Media
How to Get PR and Attention from the MediaHow to Get PR and Attention from the Media
How to Get PR and Attention from the MediaErick Arndt
 
Writing across media
Writing across mediaWriting across media
Writing across mediaMarc Wright
 
New Leaders Council - San Francisco
New Leaders Council - San FranciscoNew Leaders Council - San Francisco
New Leaders Council - San FranciscoDan Cohen
 
Public announcement limitation and tips
Public announcement limitation and tipsPublic announcement limitation and tips
Public announcement limitation and tipsTasneem Ahmad
 
Turning fact into fiction Presentation
Turning fact into fiction   PresentationTurning fact into fiction   Presentation
Turning fact into fiction PresentationJenni Regan
 
Web Content: make it work for you
Web Content: make it work for youWeb Content: make it work for you
Web Content: make it work for yousounddelivery
 

La actualidad más candente (20)

IAAHPC; Social and Local News Coverage For Your Service
IAAHPC; Social and Local News Coverage For Your ServiceIAAHPC; Social and Local News Coverage For Your Service
IAAHPC; Social and Local News Coverage For Your Service
 
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyDo-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
 
Initiative Pr Media Relations
Initiative Pr Media RelationsInitiative Pr Media Relations
Initiative Pr Media Relations
 
Story Pitching: Get in Tune with Reporters' Needs
Story Pitching: Get in Tune with Reporters' NeedsStory Pitching: Get in Tune with Reporters' Needs
Story Pitching: Get in Tune with Reporters' Needs
 
Uptown telling your story
Uptown telling your storyUptown telling your story
Uptown telling your story
 
Coro 2010
Coro 2010Coro 2010
Coro 2010
 
OUHK COMM6024 lecture 3 - knowing what the news media wants
OUHK COMM6024 lecture 3 - knowing what the news media wantsOUHK COMM6024 lecture 3 - knowing what the news media wants
OUHK COMM6024 lecture 3 - knowing what the news media wants
 
Community foundation of monterey - LEADers session
Community foundation of monterey - LEADers sessionCommunity foundation of monterey - LEADers session
Community foundation of monterey - LEADers session
 
Media Training – Using Radio and TV in Public Relations 071609
Media Training – Using Radio and TV in Public Relations 071609Media Training – Using Radio and TV in Public Relations 071609
Media Training – Using Radio and TV in Public Relations 071609
 
How social-media-can-help-businesses- grow-presentation 26-feb13
How social-media-can-help-businesses- grow-presentation 26-feb13How social-media-can-help-businesses- grow-presentation 26-feb13
How social-media-can-help-businesses- grow-presentation 26-feb13
 
WOM 28 May 2010
WOM  28 May 2010WOM  28 May 2010
WOM 28 May 2010
 
Macro Editing in Convergence Media
Macro Editing in Convergence MediaMacro Editing in Convergence Media
Macro Editing in Convergence Media
 
History of Public relations
History of Public relationsHistory of Public relations
History of Public relations
 
How to Get PR and Attention from the Media
How to Get PR and Attention from the MediaHow to Get PR and Attention from the Media
How to Get PR and Attention from the Media
 
Writing across media
Writing across mediaWriting across media
Writing across media
 
Digital Academy WK 2 - Content marketing
Digital Academy WK 2 - Content marketingDigital Academy WK 2 - Content marketing
Digital Academy WK 2 - Content marketing
 
New Leaders Council - San Francisco
New Leaders Council - San FranciscoNew Leaders Council - San Francisco
New Leaders Council - San Francisco
 
Public announcement limitation and tips
Public announcement limitation and tipsPublic announcement limitation and tips
Public announcement limitation and tips
 
Turning fact into fiction Presentation
Turning fact into fiction   PresentationTurning fact into fiction   Presentation
Turning fact into fiction Presentation
 
Web Content: make it work for you
Web Content: make it work for youWeb Content: make it work for you
Web Content: make it work for you
 

Similar a Working with the media by Angela Baldridge

Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & BlogsAttract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & BlogsDale Thomas Vaughn
 
PR success - great stories get great coverage
PR success - great stories get great coveragePR success - great stories get great coverage
PR success - great stories get great coverageG2 Communications, Inc.
 
Effective Public Relations
Effective Public RelationsEffective Public Relations
Effective Public RelationsDebra Andrews
 
Asvj Study Guide Final V.1
Asvj Study Guide Final V.1Asvj Study Guide Final V.1
Asvj Study Guide Final V.1Dr. Humphries
 
Using the media to your advantage
Using the media to your advantageUsing the media to your advantage
Using the media to your advantagejonchung
 
Power Of The Press To Grow Practice
Power Of The Press To Grow PracticePower Of The Press To Grow Practice
Power Of The Press To Grow PracticeDr. Jim Humphries
 
PR for Charities
PR for CharitiesPR for Charities
PR for CharitiesIan Green
 
Why Great Ideas Often Don’t Get Noticed - Jonathan Marks
Why Great Ideas Often Don’t Get Noticed - Jonathan MarksWhy Great Ideas Often Don’t Get Noticed - Jonathan Marks
Why Great Ideas Often Don’t Get Noticed - Jonathan MarksCreativity Platform
 
Building Trust Within Communities Through Storytelling
Building Trust Within Communities Through StorytellingBuilding Trust Within Communities Through Storytelling
Building Trust Within Communities Through StorytellingBrian Huonker
 
Not for Profit PR Tips For 2009
Not for Profit PR Tips For 2009Not for Profit PR Tips For 2009
Not for Profit PR Tips For 2009Bob Crawshaw
 
Web reporting review
Web reporting reviewWeb reporting review
Web reporting reviewAnna Polud
 
The (Lost) Art of Media Relations
The (Lost) Art of Media RelationsThe (Lost) Art of Media Relations
The (Lost) Art of Media RelationsAnneNguyen92
 
Polish your communications 2011
Polish your communications 2011Polish your communications 2011
Polish your communications 2011nfpSynergy
 

Similar a Working with the media by Angela Baldridge (20)

Unlocking the Power of Publicity
Unlocking the Power of PublicityUnlocking the Power of Publicity
Unlocking the Power of Publicity
 
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & BlogsAttract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
 
PR success - great stories get great coverage
PR success - great stories get great coveragePR success - great stories get great coverage
PR success - great stories get great coverage
 
Effective Public Relations
Effective Public RelationsEffective Public Relations
Effective Public Relations
 
Asvj Study Guide Final V.1
Asvj Study Guide Final V.1Asvj Study Guide Final V.1
Asvj Study Guide Final V.1
 
Using the media to your advantage
Using the media to your advantageUsing the media to your advantage
Using the media to your advantage
 
Power Of The Press To Grow Practice
Power Of The Press To Grow PracticePower Of The Press To Grow Practice
Power Of The Press To Grow Practice
 
Social nfp
Social nfpSocial nfp
Social nfp
 
PR for Charities
PR for CharitiesPR for Charities
PR for Charities
 
Why Great Ideas Often Don’t Get Noticed - Jonathan Marks
Why Great Ideas Often Don’t Get Noticed - Jonathan MarksWhy Great Ideas Often Don’t Get Noticed - Jonathan Marks
Why Great Ideas Often Don’t Get Noticed - Jonathan Marks
 
Champlin media advocacy
Champlin media advocacyChamplin media advocacy
Champlin media advocacy
 
Engage the community
Engage the communityEngage the community
Engage the community
 
Building Trust Within Communities Through Storytelling
Building Trust Within Communities Through StorytellingBuilding Trust Within Communities Through Storytelling
Building Trust Within Communities Through Storytelling
 
A Nose For News 1
A Nose For News 1A Nose For News 1
A Nose For News 1
 
Cracking The Code: Media Relations 81809
Cracking The Code: Media Relations 81809Cracking The Code: Media Relations 81809
Cracking The Code: Media Relations 81809
 
Not for Profit PR Tips For 2009
Not for Profit PR Tips For 2009Not for Profit PR Tips For 2009
Not for Profit PR Tips For 2009
 
Web reporting review
Web reporting reviewWeb reporting review
Web reporting review
 
The (Lost) Art of Media Relations
The (Lost) Art of Media RelationsThe (Lost) Art of Media Relations
The (Lost) Art of Media Relations
 
PR Made Easy
PR Made EasyPR Made Easy
PR Made Easy
 
Polish your communications 2011
Polish your communications 2011Polish your communications 2011
Polish your communications 2011
 

Más de KCCVS

How to write an award nomination
How to write an award nominationHow to write an award nomination
How to write an award nominationKCCVS
 
Kccvs information (updated 10 7-09)
Kccvs information (updated 10 7-09)Kccvs information (updated 10 7-09)
Kccvs information (updated 10 7-09)KCCVS
 
AmeriCorps grant training presentation
AmeriCorps grant training presentationAmeriCorps grant training presentation
AmeriCorps grant training presentationKCCVS
 
Mlk day of service projects by Sherrie Bennett
Mlk day of service projects by Sherrie BennettMlk day of service projects by Sherrie Bennett
Mlk day of service projects by Sherrie BennettKCCVS
 
Motivating volunteers bbbs presentation
Motivating volunteers bbbs presentationMotivating volunteers bbbs presentation
Motivating volunteers bbbs presentationKCCVS
 
Prohibited activities 09 10
Prohibited activities 09 10Prohibited activities 09 10
Prohibited activities 09 10KCCVS
 
Volunteer mgmt 101
Volunteer mgmt 101Volunteer mgmt 101
Volunteer mgmt 101KCCVS
 
Successful Multi Generational Volunteer Programs
Successful Multi Generational Volunteer ProgramsSuccessful Multi Generational Volunteer Programs
Successful Multi Generational Volunteer ProgramsKCCVS
 
The importance of branding
The importance of branding   The importance of branding
The importance of branding KCCVS
 
Recruitment And Retention Of Volunteers May
Recruitment And Retention Of Volunteers   MayRecruitment And Retention Of Volunteers   May
Recruitment And Retention Of Volunteers MayKCCVS
 
Cva Overview Slides 2010 W Notes
Cva Overview Slides 2010   W NotesCva Overview Slides 2010   W Notes
Cva Overview Slides 2010 W NotesKCCVS
 

Más de KCCVS (11)

How to write an award nomination
How to write an award nominationHow to write an award nomination
How to write an award nomination
 
Kccvs information (updated 10 7-09)
Kccvs information (updated 10 7-09)Kccvs information (updated 10 7-09)
Kccvs information (updated 10 7-09)
 
AmeriCorps grant training presentation
AmeriCorps grant training presentationAmeriCorps grant training presentation
AmeriCorps grant training presentation
 
Mlk day of service projects by Sherrie Bennett
Mlk day of service projects by Sherrie BennettMlk day of service projects by Sherrie Bennett
Mlk day of service projects by Sherrie Bennett
 
Motivating volunteers bbbs presentation
Motivating volunteers bbbs presentationMotivating volunteers bbbs presentation
Motivating volunteers bbbs presentation
 
Prohibited activities 09 10
Prohibited activities 09 10Prohibited activities 09 10
Prohibited activities 09 10
 
Volunteer mgmt 101
Volunteer mgmt 101Volunteer mgmt 101
Volunteer mgmt 101
 
Successful Multi Generational Volunteer Programs
Successful Multi Generational Volunteer ProgramsSuccessful Multi Generational Volunteer Programs
Successful Multi Generational Volunteer Programs
 
The importance of branding
The importance of branding   The importance of branding
The importance of branding
 
Recruitment And Retention Of Volunteers May
Recruitment And Retention Of Volunteers   MayRecruitment And Retention Of Volunteers   May
Recruitment And Retention Of Volunteers May
 
Cva Overview Slides 2010 W Notes
Cva Overview Slides 2010   W NotesCva Overview Slides 2010   W Notes
Cva Overview Slides 2010 W Notes
 

Working with the media by Angela Baldridge