Leveraging Social Media in HR: From Strategy to Action
1. Leveraging Social Media in HR
From Strategy to Action!
Ankur Sethi
Program Head, Corporate Resource Centre, G.D. Goenka World Institute, Lancaster University
and
Founder & Volunteer at Chitrakaar
2. Agenda
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1 Research Facts on Social Media in the Workplace
2 Employee Lifecycle & Social Media
3 Case Studies:
• Dominos – Brand Crisis
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Maruti Suzuki – Social Recruiting
7. Employee Lifecycle & Social Media
p y y
1 Employer Branding, Communications
2 Pre Hire Assessment & Reference checks
3 Talent Acquisition
4 Learning & Collaboration
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5 Employee Engagement & Recognition
6 Alumni Engagement & Re-Hire
8. Dominos – PR and Brand Crisis
Video Prank at Domino’s Taints Brand
New York Times
Domino's Employee Video Taints
Food and Brand: ABC News
Received over 5,00,000 Views on YouTube
R i d 5 00 000 Vi Y T b http://www.nytimes.com/2009/04/16/business/
media/16dominos.html
abcnews.go.com/Business/story?id=
7355967
9. Dominos – PR and Brand Crisis
Before Viewing After Viewing After Viewing
Prank Video Prank Video Apology Video
Total ( 243)
T t l (n=243) Total ( 243)
T t l (n=243) Total ( 243)
T t l (n=243)
Go to a Domino's 29% 10% 20%
Order Domino's for delivery 46% 15% 24%
Visit Dominos' web site
Dominos 25% 14% 24%
Search for information on Domino's 14% 10% 20%
Watch an advertisement/commercial on
Domino s
Domino's 61% 27% 42%
Source: Result of Survey done by MediaCurves, http://www.mediacurves.com/NationalMediaFocus/J7329-Dominos/Index.cfm
10. Maruti Suzuki – Social Recruiting
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1. Strategy – Automobile2.0 (Community Building Initiative)
2.
2 Target Audience – Sales and Marketing Professionals in Automobile Industry
3. Engagement Plan – Webinar Platform used to create Virtual Knowledge Forum
4. Aligning to Business – Job posting online attracted passive candidate to get involved
5. ROI – Closed a few key positions from community members directly and via referrals.
11. Product: Free try available
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www.rypple.com Social Collaboration, PMS and Recognition Platform
www.salesforce.com/chatter Private Social Network
www.bullhornreach.com Social Recruiting Platform
12. Let’s connect!
ankursethi.com | ankur@ankursethi.com| @ankursethi
blog.ankursethi.com | pho2.ankursethi.com| chitrakaar.com
bl k thi h 2 k thi | hit k