This document summarizes a presentation on how mobile is transforming business. The presentation discusses the state of mobile marketing and provides examples from brands like UPS, Red Tomato, Comcast, and Lincoln. It outlines five things companies should do: understand customer needs that can be enhanced by mobile; identify and rank mobile opportunities; utilize core brand assets; develop quickly and iterate mobile solutions; and look beyond technology to business transformation. The presentation aims to help companies look at how they can transform their business using mobile opportunities.