AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
Stop model - Knowledge sharing
1. The Psychological Contract of Knowledge Sharing ( KS ) in technological organizations Dr. Ora Setter Faculty of Management – Tel Aviv U
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5. ORGANIZATIONAL CONTEXT CONTENT TECHNOLOGY PROCESSES BUSINESS STRATEGY ORGANIZATIONAL CULTURE AND POLITICS TECHNOLOGICAL TRANSPARENCY KM STRATEGY: REUSE OR INVENTION
29. University, linux, cyberculture Consultants, “ expert exchange ” microsoft example Cooperation and creation “ fountain of knowledge ” Exchange and reuse Objective of ks Trust and faith obligations Trust and rules entitlements Conditions focus Re - creation and economy of knowledge Fun and kinship Intangible payment : reciprocity, repute, altruism rewards Development of society Personal utility Value in Partners and servers of knowledge Buyer, seller, broker participants Mission, Public good Property , possession Knowledge is Covenant Market – balance sheet