Session at the Mobile Night in Mainz: facts and figures about devices used to browse the mobile Web

1. The Mobile Web Today / Tomorrow
Mobile Night, 7. September 2010

2. About us
Content Adaption
Sevenval FIT Technology
Leader
Device Database
FITML In-House Installation
Web
Cologne, Germany Mobile Websites
Mobile Browser
+500 Web Portals 30 Employees
Founded in 1999
Mobile Web Development Software Digital Multi Channel
Software as a Service Partner Driven
More than 10 Years of Success
Innovation Driver
© 2010 Sevenval GmbH 2

3. We believe
in browsers.
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4. But most of
them suck!
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5. What will bring
the future?

6. The iPhone generates
1/3
of the
mobile web tra!c
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7. +3,000
di!erent devices
© 2010 Sevenval GmbH © Sevenval Device Trends, June 2010 7

8. Brands Nokia is loosing the
second place - hey!
Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices pimp up your browser!
50,0
37,5
25,0
12,5
0
2008 2009 2010
Apple HTC Nokia
RIM Samsung Sony Ericsson
© 2010 Sevenval GmbH 8

9. Screen Width Today, focus on small
(240), medium (320) and
large (480) screens. The
Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices new challenge is to handle
60,0 the orientation change.
45,0
30,0
15,0
0
2008 2009 2010
< 240 240 320 360 480
> 480
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10. OS The end of huge mobile
OS fragmentation is
near(?).
Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices
70,0
52,5
35,0
17,5
0
2008 2009 2010
iOS Android Symbian BB
Other
© 2010 Sevenval GmbH 8

11. 3rd part browser are not included,
Rendering Engine because they (normally) bring more
features then the installed browser -
Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices should be installed another
why else
browser?
70,0
52,5
35,0
17,5
0
2008 2009 2010
Webkit RIM Netfront
Presto Trident Others
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12. Attention: This chart
AJAX include the
BlackBerry Browser
Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices and IEMobile 6.
100,0
75,0
50,0
25,0
0
2008 2009 2010
nope yepp
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13. Markup
Mai 2008 - August 2010 | Sevenval Device Trends | Top 50 Devices
70,0
52,5
35,0
17,5
0
2008 2009 2010
HTML4 / HTML5 XHTML/1.0
XHTML Basic XHTML MP
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14. And what‘s with WML?
0,5
0,4
0,3
0,1
0
2008 2009 2010
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15. © 2010 Sevenval GmbH 8

16. More outdated stu#
• HTML/3.2 (Windows CE)
• CHTML
• XHTML/MP (not today,
but tomorrow)
• Wap Push
• Operator Markups
• Flash Lite
• J2ME / BREW
© 2010 Sevenval GmbH 9

17. Summary
The Mobile Web 2010
• Modern Markup
• JavaScript / DOM / AJAX
• CSS3 Support
• Great Resolutions
• Fast network connections / 3G, 4G
• WebApps, Hybrid Apps, Native Apps
• Great Business
• Fantastic Developer Events
17

18. ?
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19. The su#ering continues...
• CPU vs. Battery Lifetime
• „real world“ network
connections
• Fileupload (iOS)
• position:fixed;
• CSS3 / CSS Animations
• HTML5 fragmentation
• touch events
• viewport
• WebKit fragmentation
• Hybrid Apps
• ... and all the other cool
new stu# with di#erent
implementations
© 2010 Sevenval GmbH 9

20. Our products help, contact me!
http://www.slideshare.net/sevenval
Roland Gülle fon: +49 221 65007 0
CTO mail: roland@sevenval.com
web: www.sevenval.com
http://www.linkedin.com/in/rolandguelle
© 2010 Sevenval GmbH 11