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Working with EPUB 3.0:
How EPUB 3.0 Will Affect Your Workflow
Webcast 2 of 4 in a special series on Understanding   Produced by:
EPUB 3.0, co-presented by the Book Industry Study
Group and Digital Book World.

Today’s program will begin at 1:00 p.m. Eastern.
All participant phone lines are muted.
We’ll welcome your questions/comments at the end.

                                                      Sponsored by:
The EPUB 3.0 Webcast Series
      is produced by
     www.bisg.org                                              www.digitalbookworld.com




                                                           eboundcanada.org


Sponsored by


          © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
Introducing EPUB 3.0:
           Getting Under the Hood of the New EPUB 3.0 Spec
           Tues, Feb 21, 2012 from 1pm to 2pm Eastern
            
The full   Working with EPUB 3.0:
EPUB 3.0   How EPUB 3.0 Will Affect Your Workflow
Webcast    Tues, Feb 28, 2012 from 1pm to 2pm Eastern
Series…     
           An Alternative to EPUB 3.0:
           Inside the New Kindle Format 8 (KF8)
           Tues, March 6, 2012 from 1pm to 2pm Eastern
            
           EPUB 3.0 in Action:
           Case Study Presented by Kaplan Publishing
           Tues, March 13, 2012 from 1pm to 2pm Eastern



            © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
Introducing EPUB 3.0:
           Getting Under the Hood of the New EPUB 3.0 Spec
           Tues, Feb 21, 2012 from 1pm to 2pm Eastern
            
The full   Working with EPUB 3.0:
EPUB 3.0   How EPUB 3.0 Will Affect Your Workflow
Webcast    Tues, Feb 28, 2012 from 1pm to 2pm Eastern
Series…     
           An Alternative to EPUB 3.0:
           Inside the New Kindle Format 8 (KF8)
           Tues, March 6, 2012 from 1pm to 2pm Eastern
            
           EPUB 3.0 in Action:
           Case Study Presented by Kaplan Publishing
           Tues, March 13, 2012 from 1pm to 2pm Eastern



            © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
Introducing EPUB 3.0:
           Getting Under the Hood of the New EPUB 3.0 Spec
           Tues, Feb 21, 2012 from 1pm to 2pm Eastern
            
The full   Working with EPUB 3.0:
EPUB 3.0   How EPUB 3.0 Will Affect Your Workflow
Webcast    Tues, Feb 28, 2012 from 1pm to 2pm Eastern
Series…     
           An Alternative to EPUB 3.0:
           Inside the New Kindle Format 8 (KF8)
           Tues, March 6, 2012 from 1pm to 2pm Eastern
            
           EPUB 3.0 in Action:
           Case Study Presented by Kaplan Publishing
           Tues, March 13, 2012 from 1pm to 2pm Eastern



            © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
Introducing EPUB 3.0:
           Getting Under the Hood of the New EPUB 3.0 Spec
           Tues, Feb 21, 2012 from 1pm to 2pm Eastern
            
The full   Working with EPUB 3.0:
EPUB 3.0   How EPUB 3.0 Will Affect Your Workflow
Webcast    Tues, Feb 28, 2012 from 1pm to 2pm Eastern
Series…     
           An Alternative to EPUB 3.0:
           Inside the New Kindle Format 8 (KF8)
           Tues, March 6, 2012 from 1pm to 2pm Eastern
            
           EPUB 3.0 in Action:
           Case Study Presented by Kaplan Publishing
           Tues, March 13, 2012 from 1pm to 2pm Eastern



            © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
Today’s Panelists
       • Moderators
        ▫ Matthew Mullin, DBW
        ▫ Angela Bole, BISG



       • Presenter
        ▫ Ron Severdia, CTO, Metrodigi



             © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
the epub3 workflow
   Ron Severdia, CTO, Metrodigi
about
about metrodigi
about metrodigi
• Conversion house around for about 2 years in the
  San Francisco Bay Area, member of the IDPF
about metrodigi
• Conversion house around for about 2 years in the
  San Francisco Bay Area, member of the IDPF

• Clientele: Time, Salesforce.com, Apple, Triumph,
  etc.
about metrodigi
• Conversion house around for about 2 years in the
  San Francisco Bay Area, member of the IDPF

• Clientele: Time, Salesforce.com, Apple, Triumph,
  etc.

• Focused on highly-designed and über-interactive
  eBooks
about metrodigi
• Conversion house around for about 2 years in the
  San Francisco Bay Area, member of the IDPF

• Clientele: Time, Salesforce.com, Apple, Triumph,
  etc.

• Focused on highly-designed and über-interactive
  eBooks

• Fanatical about books in every way and love
  “resurrecting” old books in digital form
the holy grail?
the way we were
the way we were
• ePub was born Sept.
  2007 from Open
  eBook
the way we were
• ePub was born Sept.
  2007 from Open
  eBook

• eInk was
  predominant (first
  eInk Kindle released
  Nov. 2007)
the way we were
• ePub was born Sept.
  2007 from Open
  eBook

• eInk was
  predominant (first
  eInk Kindle released
  Nov. 2007)

• ePub2 came
  mid-2010
not the holy grail
but...
ePub3: Dawn of a new era
timing is everything
timing is everything
Harmonic convergence for
ePub3:
timing is everything
Harmonic convergence for
ePub3:

• HTML5 is all but ratified
  and Flash is going away for
  mobile devices
timing is everything
Harmonic convergence for
ePub3:

• HTML5 is all but ratified
  and Flash is going away for
  mobile devices

• CSS3 is well underway with
  a decent amount of
  browser support
timing is everything
Harmonic convergence for
ePub3:

• HTML5 is all but ratified
  and Flash is going away for
  mobile devices

• CSS3 is well underway with
  a decent amount of
  browser support

• JavaScript frameworks are
what’s new?
YES!
YES!
• XHTML5 (and semantic markup) and CSS3
YES!
• XHTML5 (and semantic markup) and CSS3
• Audio & video (local AND remote, also media
  overlays)
YES!
• XHTML5 (and semantic markup) and CSS3
• Audio & video (local AND remote, also media
  overlays)

• JavaScript
YES!
• XHTML5 (and semantic markup) and CSS3
• Audio & video (local AND remote, also media
  overlays)

• JavaScript
• MathML (just a subset)
YES!
• XHTML5 (and semantic markup) and CSS3
• Audio & video (local AND remote, also media
  overlays)

• JavaScript
• MathML (just a subset)
• Global language support (LTR, RTL, vertical
  writing)
deprecated
deprecated
• Buh bye, DTbook
deprecated
• Buh bye, DTbook
• Tours
deprecated
• Buh bye, DTbook
• Tours
• Guide (though Apple will continue to
  use it — you should use the NCX file
  instead)
deprecated
• Buh bye, DTbook
• Tours
• Guide (though Apple will continue to
  use it — you should use the NCX file
  instead)
deprecated
• Buh bye, DTbook
• Tours
• Guide (though Apple will continue to
  use it — you should use the NCX file
  instead)



  So long...we hardly knew ya!
terminology/structure
terminology/structure
• Open Publication Structure 2.0.1 becomes
  ePub Content Documents 3.0 (BIG change)
terminology/structure
• Open Publication Structure 2.0.1 becomes
  ePub Content Documents 3.0 (BIG change)

• Open Package Format 2.0.1 becomes
  ePub Publications 3.0 (little change)
terminology/structure
• Open Publication Structure 2.0.1 becomes
  ePub Content Documents 3.0 (BIG change)

• Open Package Format 2.0.1 becomes
  ePub Publications 3.0 (little change)

• Open Container Format 2.0.1 updated to 3.0
terminology/structure
• Open Publication Structure 2.0.1 becomes
  ePub Content Documents 3.0 (BIG change)

• Open Package Format 2.0.1 becomes
  ePub Publications 3.0 (little change)

• Open Container Format 2.0.1 updated to 3.0
• New spec for NCX file: ePub Publications 3.0
terminology/structure
• Open Publication Structure 2.0.1 becomes
  ePub Content Documents 3.0 (BIG change)

• Open Package Format 2.0.1 becomes
  ePub Publications 3.0 (little change)

• Open Container Format 2.0.1 updated to 3.0
• New spec for NCX file: ePub Publications 3.0
  Overall, much more unified from a structure
  and code standpoint.
CSS
CSS
• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3
  attributes
CSS
• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3
  attributes

• Multi-column layouts
CSS
• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3
  attributes

• Multi-column layouts
• Directional printing
CSS
• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3
  attributes

• Multi-column layouts
• Directional printing
• Uses vendor prefixes (-epub-text-align-last) for
  CSS 3
CSS
• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3
  attributes

• Multi-column layouts
• Directional printing
• Uses vendor prefixes (-epub-text-align-last) for
  CSS 3
audio & video
audio & video
• Nothing new, but now an official standard
audio & video
• Nothing new, but now an official standard
• MP3 at minimum
audio & video
• Nothing new, but now an official standard
• MP3 at minimum
• MP4/AAC optional
audio & video
• Nothing new, but now an official standard
• MP3 at minimum
• MP4/AAC optional
• Media overlays to do Read Aloud and TTS (via
  SMIL, PLS, or SSML)
audio & video
• Nothing new, but now an official standard
• MP3 at minimum
• MP4/AAC optional
• Media overlays to do Read Aloud and TTS (via
  SMIL, PLS, or SSML)

• No specific video format (depends on the device)
gravy
gravy
• Accessibility
gravy
• Accessibility
• Content switching
gravy
• Accessibility
• Content switching
• SVG (now in the spine too)
gravy
• Accessibility
• Content switching
• SVG (now in the spine too)
• Readium: an open source project by the IDPF to
  promote the ePub 3 standard
gone soft
gone soft
For many items in the specifications, reader system
support is not mandatory:
gone soft
For many items in the specifications, reader system
support is not mandatory:

• Video (especially on eInk devices)
gone soft
For many items in the specifications, reader system
support is not mandatory:

• Video (especially on eInk devices)
• Audio
gone soft
For many items in the specifications, reader system
support is not mandatory:

• Video (especially on eInk devices)
• Audio
• JavaScript
gone soft
For many items in the specifications, reader system
support is not mandatory:

• Video (especially on eInk devices)
• Audio
• JavaScript
• Media overlays
gone soft
For many items in the specifications, reader system
support is not mandatory:

• Video (especially on eInk devices)
• Audio
• JavaScript
• Media overlays
• Canonical Fragment Identifier (not quite ready for
devices
device support
device support
• In short: all over the map
device support
• In short: all over the map
• Most devices support what I call “ePub 2.5”
device support
• In short: all over the map
• Most devices support what I call “ePub 2.5”
• Backwards compatibility with ePub 2.0.1
  remains to be seen
device support
• In short: all over the map
• Most devices support what I call “ePub 2.5”
• Backwards compatibility with ePub 2.0.1
  remains to be seen

• We focus on the “fab four”: iPad, Kindle Fire,
  Nook Color/Tablet, and Kobo Vox.
device support
• In short: all over the map
• Most devices support what I call “ePub 2.5”
• Backwards compatibility with ePub 2.0.1
  remains to be seen

• We focus on the “fab four”: iPad, Kindle Fire,
  Nook Color/Tablet, and Kobo Vox.

• Still “wet cement”
device support
         Today           Future

       Bits ‘n’ bobs   Likely in 2012


           No*              No*

       Bits ‘n’ bobs
                         Mid-2012
        (with DRP)

       Bits ‘n’ bobs   Likely in 2012
workflow
workflow:

 1. planning
   2. design
 3. preflight
4. production
workflow: planning
workflow: planning
• Make ePub part of
  your print publishing
  workflow, not an
  afterthought
workflow: planning
• Make ePub part of
  your print publishing
  workflow, not an
  afterthought

• Font and media
  licensing
workflow: planning
• Make ePub part of
  your print publishing
  workflow, not an
  afterthought

• Font and media
  licensing

• Media production,
  plan your
  enhancements (don’t
  go overboard—serve
workflow: planning
workflow: planning
• Marketing plan—
  “piggyback” your
  efforts on the print
  release
workflow: planning
• Marketing plan—
  “piggyback” your
  efforts on the print
  release

• Fixed-layout or
  reflowable
workflow: planning
• Marketing plan—
  “piggyback” your
  efforts on the print
  release

• Fixed-layout or
  reflowable

• Horizontal or vertical
workflow: planning
• Marketing plan—
  “piggyback” your
  efforts on the print
  release

• Fixed-layout or
  reflowable

• Horizontal or vertical
• Metadata gathering—
  determine the most
workflow: planning
workflow: planning
• To DRM or not to DRM
workflow: planning
• To DRM or not to DRM
• The “iBooks Author
  Question”
planning: reality bites
planning: reality bites
• Cross device user
  experience can’t
  currently be
  consistent
planning: reality bites
• Cross device user
  experience can’t
  currently be
  consistent

• Amazon is only
  halfway embracing
  ePub and not likely
  to change course
planning: reality bites
• Cross device user
  experience can’t
  currently be
  consistent

• Amazon is only
  halfway embracing
  ePub and not likely
  to change course

• Reader system
  support varied
the “big one”
Your eBook will not look and behave just like
your print publication. Nor should it!
workflow: design
workflow: design
• Overall sizing of page
  elements (especially on
  7” screens) when
  viewed vertical vs.
  horizontal and single
  page vs. spreads
workflow: design
• Overall sizing of page
  elements (especially on
  7” screens) when
  viewed vertical vs.
  horizontal and single
  page vs. spreads

• Final aspect ratio(s)
workflow: design
• Overall sizing of page
  elements (especially on
  7” screens) when
  viewed vertical vs.
  horizontal and single
  page vs. spreads

• Final aspect ratio(s)
• Relative font sizes
  (especially on 7”
workflow: design
workflow: design
• Create templates for
  individual devices or a
  “shared” template for
  multiple devices,
  including “hot zones”
workflow: design
• Create templates for
  individual devices or a
  “shared” template for
  multiple devices,
  including “hot zones”

• Create stock
  interactive page
  elements to reuse in
  layouts as
  placeholders, e.g.
  buttons, videos
workflow: design
workflow: design
• Different layouts for
  different screen
  sizes, but same look
  & feel
workflow: design
• Different layouts for
  different screen
  sizes, but same look
  & feel

• Orientation and
  format
workflow: design
• Different layouts for
  different screen
  sizes, but same look
  & feel

• Orientation and
  format

• White space can be
  valuable real estate
workflow: design
• Different layouts for
  different screen
  sizes, but same look
  & feel

• Orientation and
  format

• White space can be
  valuable real estate

• Use InDesign object,
workflow: design
workflow: design
• Break up large
  pieces of content
  into bite-sized
  bits. You don’t
  have to always
  replicate the
  printed page! (but
  sometimes it’s
  nice)
workflow: design
• Break up large
  pieces of content
  into bite-sized
  bits. You don’t
  have to always
  replicate the
  printed page! (but
  sometimes it’s
  nice)

• To show larger
  items, use pop-
workflow: preflight
workflow: preflight
Common gotchas:
workflow: preflight
Common gotchas:

• Fonts not the right format
  or missing
workflow: preflight
Common gotchas:

• Fonts not the right format
  or missing

• Low res or missing images
workflow: preflight
Common gotchas:

• Fonts not the right format
  or missing

• Low res or missing images
• Double-check InDesign
  package exports!
workflow: preflight
Common gotchas:

• Fonts not the right format
  or missing

• Low res or missing images
• Double-check InDesign
  package exports!

• Easier when everything is
  all in one design file, not
  separate chapter files
workflow: preflight
Common gotchas:

• Fonts not the right format
  or missing

• Low res or missing images
• Double-check InDesign
  package exports!

• Easier when everything is
  all in one design file, not
  separate chapter files

• Don’t “flatten” PDFs
workflow: production
workflow: production
• Prototype in PDF — faster, more flexible,
  multiple iterations in a short time
workflow: production
• Prototype in PDF — faster, more flexible,
  multiple iterations in a short time

• If hiring a conversion house for the first time,
  ask for a sample (you should feel very
  comfortable before committing)
workflow: production
• Prototype in PDF — faster, more flexible,
  multiple iterations in a short time

• If hiring a conversion house for the first time,
  ask for a sample (you should feel very
  comfortable before committing)

• Build in extra QA time
workflow: production
• Prototype in PDF — faster, more flexible,
  multiple iterations in a short time

• If hiring a conversion house for the first time,
  ask for a sample (you should feel very
  comfortable before committing)

• Build in extra QA time
workflow: production
• Prototype in PDF — faster, more flexible,
  multiple iterations in a short time

• If hiring a conversion house for the first time,
  ask for a sample (you should feel very
  comfortable before committing)

• Build in extra QA time

Look into courses/books to train your in-house
roll up our sleeves
down & dirty: create
down & dirty: create
A few tools to do ePub2 “guerrilla bookmaking”:
down & dirty: create
A few tools to do ePub2 “guerrilla bookmaking”:

• Sigil: http://code.google.com/p/sigil/
down & dirty: create
A few tools to do ePub2 “guerrilla bookmaking”:

• Sigil: http://code.google.com/p/sigil/
• Calibre (from the manual: “If you need a tool that
  always produces valid EPUBs, calibre is not for
  you.”): http://calibre-ebook.com/ DO NOT USE
  FOR CREATION
down & dirty: create
A few tools to do ePub2 “guerrilla bookmaking”:

• Sigil: http://code.google.com/p/sigil/
• Calibre (from the manual: “If you need a tool that
  always produces valid EPUBs, calibre is not for
  you.”): http://calibre-ebook.com/ DO NOT USE
  FOR CREATION

• Online services
down & dirty: create
A few tools to do ePub2 “guerrilla bookmaking”:

• Sigil: http://code.google.com/p/sigil/
• Calibre (from the manual: “If you need a tool that
  always produces valid EPUBs, calibre is not for
  you.”): http://calibre-ebook.com/ DO NOT USE
  FOR CREATION

• Online services
• Web development tools such as BBedit, etc.
down & dirty: validate
down & dirty: validate
A few free tools to do ePub validating:
down & dirty: validate
A few free tools to do ePub validating:

• ePub Check: http://code.google.com/p/
  epubcheck/
down & dirty: validate
A few free tools to do ePub validating:

• ePub Check: http://code.google.com/p/
  epubcheck/

• IDPF Online Validator (less than 10mb):
     http://validator.idpf.org/
down & dirty: validate
A few free tools to do ePub validating:

• ePub Check: http://code.google.com/p/
  epubcheck/

• IDPF Online Validator (less than 10mb):
     http://validator.idpf.org/

• FlightCrew: http://code.google.com/p/
  flightcrew/
down & dirty: readers
down & dirty: readers
A few free tools to do ePub reading:
down & dirty: readers
A few free tools to do ePub reading:

• Readium (ePub 3): http://readium.org
down & dirty: readers
A few free tools to do ePub reading:

• Readium (ePub 3): http://readium.org
• Azardi (ePub 3): http://
  azardi.infogridpacific.com/
down & dirty: readers
A few free tools to do ePub reading:

• Readium (ePub 3): http://readium.org
• Azardi (ePub 3): http://
  azardi.infogridpacific.com/


• Calibre (ePub 2.5): http://calibre-ebook.com
down & dirty: readers
A few free tools to do ePub reading:

• Readium (ePub 3): http://readium.org
• Azardi (ePub 3): http://
  azardi.infogridpacific.com/


• Calibre (ePub 2.5): http://calibre-ebook.com
• Kitabu (ePub 2): http://www.64.ee/
down & dirty: samples
down & dirty: samples
down & dirty: samples

• ePub3 Samples (IDPF is looking for more!)
  http://code.google.com/p/epub-samples/
  downloads/list
tips
golden rule: KISS
golden rule: KISS
• Design: both design
  & code are both
  grid-based so for
  best optimization,
  stick
  to the grid.
golden rule: KISS
• Design: both design
  & code are both
  grid-based so for
  best optimization,
  stick
  to the grid.

• Code Structure: limit
  the tricks used in
  average web markup,
  simple page
  structure
golden rule: KISS
golden rule: KISS
• User Experience:
  keep
  a natural connection
  between
  enhancements and
  the main story—
  don’t overdo it
golden rule: KISS
• User Experience:
  keep
  a natural connection
  between
  enhancements and
  the main story—
  don’t overdo it

• Usability: make sure
  it’s intuitive and not
  to difficult to use the
  enhancements
what’s next?
to the future!
epub4




better, faster, even makes toast
thank you
Thank you! Questions?
                                                                                        Produced by:
      • Matt Mullin, DBW
       ▫ Matthew.Mullin@fwmedia.com


      • Angela Bole, BISG
                                                                                        Sponsored by:
       ▫ Angela@bisg.org



      • Ron Severdia, Metrodigi
       ▫ rseverdia@metrodigi.com




               © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
Introducing EPUB 3.0:
           Getting Under the Hood of the New EPUB 3.0 Spec
           Tues, Feb 21, 2012 from 1pm to 2pm Eastern
            
The full   Working with EPUB 3.0:
EPUB 3.0   How EPUB 3.0 Will Affect Your Workflow
Webcast    Tues, Feb 28, 2012 from 1pm to 2pm Eastern
Series…     
           An Alternative to EPUB 3.0:
           Inside the New Kindle Format 8 (KF8)
           Tues, March 6, 2012 from 1pm to 2pm Eastern
            
           EPUB 3.0 in Action:
           Case Study Presented by Kaplan Publishing
           Tues, March 13, 2012 from 1pm to 2pm Eastern



            © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
Introducing EPUB 3.0:
           Getting Under the Hood of the New EPUB 3.0 Spec
           Tues, Feb 21, 2012 from 1pm to 2pm Eastern
            
The full   Working with EPUB 3.0:
EPUB 3.0   How EPUB 3.0 Will Affect Your Workflow
Webcast    Tues, Feb 28, 2012 from 1pm to 2pm Eastern
Series…     
           An Alternative to EPUB 3.0:
           Inside the New Kindle Format 8 (KF8)
           Tues, March 6, 2012 from 1pm to 2pm Eastern
            
           EPUB 3.0 in Action:
           Case Study Presented by Kaplan Publishing
           Tues, March 13, 2012 from 1pm to 2pm Eastern



            © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide

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Preparing for ePub 3

  • 1. Working with EPUB 3.0: How EPUB 3.0 Will Affect Your Workflow Webcast 2 of 4 in a special series on Understanding Produced by: EPUB 3.0, co-presented by the Book Industry Study Group and Digital Book World. Today’s program will begin at 1:00 p.m. Eastern. All participant phone lines are muted. We’ll welcome your questions/comments at the end. Sponsored by:
  • 2. The EPUB 3.0 Webcast Series is produced by www.bisg.org www.digitalbookworld.com eboundcanada.org Sponsored by © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 3. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern   The full Working with EPUB 3.0: EPUB 3.0 How EPUB 3.0 Will Affect Your Workflow Webcast Tues, Feb 28, 2012 from 1pm to 2pm Eastern Series…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 4. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern   The full Working with EPUB 3.0: EPUB 3.0 How EPUB 3.0 Will Affect Your Workflow Webcast Tues, Feb 28, 2012 from 1pm to 2pm Eastern Series…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 5. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern   The full Working with EPUB 3.0: EPUB 3.0 How EPUB 3.0 Will Affect Your Workflow Webcast Tues, Feb 28, 2012 from 1pm to 2pm Eastern Series…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 6. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern   The full Working with EPUB 3.0: EPUB 3.0 How EPUB 3.0 Will Affect Your Workflow Webcast Tues, Feb 28, 2012 from 1pm to 2pm Eastern Series…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 7. Today’s Panelists • Moderators ▫ Matthew Mullin, DBW ▫ Angela Bole, BISG • Presenter ▫ Ron Severdia, CTO, Metrodigi © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 8. the epub3 workflow Ron Severdia, CTO, Metrodigi
  • 11. about metrodigi • Conversion house around for about 2 years in the San Francisco Bay Area, member of the IDPF
  • 12. about metrodigi • Conversion house around for about 2 years in the San Francisco Bay Area, member of the IDPF • Clientele: Time, Salesforce.com, Apple, Triumph, etc.
  • 13. about metrodigi • Conversion house around for about 2 years in the San Francisco Bay Area, member of the IDPF • Clientele: Time, Salesforce.com, Apple, Triumph, etc. • Focused on highly-designed and über-interactive eBooks
  • 14. about metrodigi • Conversion house around for about 2 years in the San Francisco Bay Area, member of the IDPF • Clientele: Time, Salesforce.com, Apple, Triumph, etc. • Focused on highly-designed and über-interactive eBooks • Fanatical about books in every way and love “resurrecting” old books in digital form
  • 16. the way we were
  • 17. the way we were • ePub was born Sept. 2007 from Open eBook
  • 18. the way we were • ePub was born Sept. 2007 from Open eBook • eInk was predominant (first eInk Kindle released Nov. 2007)
  • 19. the way we were • ePub was born Sept. 2007 from Open eBook • eInk was predominant (first eInk Kindle released Nov. 2007) • ePub2 came mid-2010
  • 20. not the holy grail
  • 22. ePub3: Dawn of a new era
  • 24. timing is everything Harmonic convergence for ePub3:
  • 25. timing is everything Harmonic convergence for ePub3: • HTML5 is all but ratified and Flash is going away for mobile devices
  • 26. timing is everything Harmonic convergence for ePub3: • HTML5 is all but ratified and Flash is going away for mobile devices • CSS3 is well underway with a decent amount of browser support
  • 27. timing is everything Harmonic convergence for ePub3: • HTML5 is all but ratified and Flash is going away for mobile devices • CSS3 is well underway with a decent amount of browser support • JavaScript frameworks are
  • 29. YES!
  • 30. YES! • XHTML5 (and semantic markup) and CSS3
  • 31. YES! • XHTML5 (and semantic markup) and CSS3 • Audio & video (local AND remote, also media overlays)
  • 32. YES! • XHTML5 (and semantic markup) and CSS3 • Audio & video (local AND remote, also media overlays) • JavaScript
  • 33. YES! • XHTML5 (and semantic markup) and CSS3 • Audio & video (local AND remote, also media overlays) • JavaScript • MathML (just a subset)
  • 34. YES! • XHTML5 (and semantic markup) and CSS3 • Audio & video (local AND remote, also media overlays) • JavaScript • MathML (just a subset) • Global language support (LTR, RTL, vertical writing)
  • 37. deprecated • Buh bye, DTbook • Tours
  • 38. deprecated • Buh bye, DTbook • Tours • Guide (though Apple will continue to use it — you should use the NCX file instead)
  • 39. deprecated • Buh bye, DTbook • Tours • Guide (though Apple will continue to use it — you should use the NCX file instead)
  • 40. deprecated • Buh bye, DTbook • Tours • Guide (though Apple will continue to use it — you should use the NCX file instead) So long...we hardly knew ya!
  • 42. terminology/structure • Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change)
  • 43. terminology/structure • Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change) • Open Package Format 2.0.1 becomes ePub Publications 3.0 (little change)
  • 44. terminology/structure • Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change) • Open Package Format 2.0.1 becomes ePub Publications 3.0 (little change) • Open Container Format 2.0.1 updated to 3.0
  • 45. terminology/structure • Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change) • Open Package Format 2.0.1 becomes ePub Publications 3.0 (little change) • Open Container Format 2.0.1 updated to 3.0 • New spec for NCX file: ePub Publications 3.0
  • 46. terminology/structure • Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change) • Open Package Format 2.0.1 becomes ePub Publications 3.0 (little change) • Open Container Format 2.0.1 updated to 3.0 • New spec for NCX file: ePub Publications 3.0 Overall, much more unified from a structure and code standpoint.
  • 47. CSS
  • 48. CSS • CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes
  • 49. CSS • CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes • Multi-column layouts
  • 50. CSS • CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes • Multi-column layouts • Directional printing
  • 51. CSS • CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes • Multi-column layouts • Directional printing • Uses vendor prefixes (-epub-text-align-last) for CSS 3
  • 52. CSS • CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes • Multi-column layouts • Directional printing • Uses vendor prefixes (-epub-text-align-last) for CSS 3
  • 54. audio & video • Nothing new, but now an official standard
  • 55. audio & video • Nothing new, but now an official standard • MP3 at minimum
  • 56. audio & video • Nothing new, but now an official standard • MP3 at minimum • MP4/AAC optional
  • 57. audio & video • Nothing new, but now an official standard • MP3 at minimum • MP4/AAC optional • Media overlays to do Read Aloud and TTS (via SMIL, PLS, or SSML)
  • 58. audio & video • Nothing new, but now an official standard • MP3 at minimum • MP4/AAC optional • Media overlays to do Read Aloud and TTS (via SMIL, PLS, or SSML) • No specific video format (depends on the device)
  • 59. gravy
  • 62. gravy • Accessibility • Content switching • SVG (now in the spine too)
  • 63. gravy • Accessibility • Content switching • SVG (now in the spine too) • Readium: an open source project by the IDPF to promote the ePub 3 standard
  • 65. gone soft For many items in the specifications, reader system support is not mandatory:
  • 66. gone soft For many items in the specifications, reader system support is not mandatory: • Video (especially on eInk devices)
  • 67. gone soft For many items in the specifications, reader system support is not mandatory: • Video (especially on eInk devices) • Audio
  • 68. gone soft For many items in the specifications, reader system support is not mandatory: • Video (especially on eInk devices) • Audio • JavaScript
  • 69. gone soft For many items in the specifications, reader system support is not mandatory: • Video (especially on eInk devices) • Audio • JavaScript • Media overlays
  • 70. gone soft For many items in the specifications, reader system support is not mandatory: • Video (especially on eInk devices) • Audio • JavaScript • Media overlays • Canonical Fragment Identifier (not quite ready for
  • 73. device support • In short: all over the map
  • 74. device support • In short: all over the map • Most devices support what I call “ePub 2.5”
  • 75. device support • In short: all over the map • Most devices support what I call “ePub 2.5” • Backwards compatibility with ePub 2.0.1 remains to be seen
  • 76. device support • In short: all over the map • Most devices support what I call “ePub 2.5” • Backwards compatibility with ePub 2.0.1 remains to be seen • We focus on the “fab four”: iPad, Kindle Fire, Nook Color/Tablet, and Kobo Vox.
  • 77. device support • In short: all over the map • Most devices support what I call “ePub 2.5” • Backwards compatibility with ePub 2.0.1 remains to be seen • We focus on the “fab four”: iPad, Kindle Fire, Nook Color/Tablet, and Kobo Vox. • Still “wet cement”
  • 78. device support Today Future Bits ‘n’ bobs Likely in 2012 No* No* Bits ‘n’ bobs Mid-2012 (with DRP) Bits ‘n’ bobs Likely in 2012
  • 80. workflow: 1. planning 2. design 3. preflight 4. production
  • 82. workflow: planning • Make ePub part of your print publishing workflow, not an afterthought
  • 83. workflow: planning • Make ePub part of your print publishing workflow, not an afterthought • Font and media licensing
  • 84. workflow: planning • Make ePub part of your print publishing workflow, not an afterthought • Font and media licensing • Media production, plan your enhancements (don’t go overboard—serve
  • 86. workflow: planning • Marketing plan— “piggyback” your efforts on the print release
  • 87. workflow: planning • Marketing plan— “piggyback” your efforts on the print release • Fixed-layout or reflowable
  • 88. workflow: planning • Marketing plan— “piggyback” your efforts on the print release • Fixed-layout or reflowable • Horizontal or vertical
  • 89. workflow: planning • Marketing plan— “piggyback” your efforts on the print release • Fixed-layout or reflowable • Horizontal or vertical • Metadata gathering— determine the most
  • 91. workflow: planning • To DRM or not to DRM
  • 92. workflow: planning • To DRM or not to DRM • The “iBooks Author Question”
  • 94. planning: reality bites • Cross device user experience can’t currently be consistent
  • 95. planning: reality bites • Cross device user experience can’t currently be consistent • Amazon is only halfway embracing ePub and not likely to change course
  • 96. planning: reality bites • Cross device user experience can’t currently be consistent • Amazon is only halfway embracing ePub and not likely to change course • Reader system support varied
  • 98. Your eBook will not look and behave just like your print publication. Nor should it!
  • 100. workflow: design • Overall sizing of page elements (especially on 7” screens) when viewed vertical vs. horizontal and single page vs. spreads
  • 101. workflow: design • Overall sizing of page elements (especially on 7” screens) when viewed vertical vs. horizontal and single page vs. spreads • Final aspect ratio(s)
  • 102. workflow: design • Overall sizing of page elements (especially on 7” screens) when viewed vertical vs. horizontal and single page vs. spreads • Final aspect ratio(s) • Relative font sizes (especially on 7”
  • 104. workflow: design • Create templates for individual devices or a “shared” template for multiple devices, including “hot zones”
  • 105. workflow: design • Create templates for individual devices or a “shared” template for multiple devices, including “hot zones” • Create stock interactive page elements to reuse in layouts as placeholders, e.g. buttons, videos
  • 107. workflow: design • Different layouts for different screen sizes, but same look & feel
  • 108. workflow: design • Different layouts for different screen sizes, but same look & feel • Orientation and format
  • 109. workflow: design • Different layouts for different screen sizes, but same look & feel • Orientation and format • White space can be valuable real estate
  • 110. workflow: design • Different layouts for different screen sizes, but same look & feel • Orientation and format • White space can be valuable real estate • Use InDesign object,
  • 112. workflow: design • Break up large pieces of content into bite-sized bits. You don’t have to always replicate the printed page! (but sometimes it’s nice)
  • 113. workflow: design • Break up large pieces of content into bite-sized bits. You don’t have to always replicate the printed page! (but sometimes it’s nice) • To show larger items, use pop-
  • 116. workflow: preflight Common gotchas: • Fonts not the right format or missing
  • 117. workflow: preflight Common gotchas: • Fonts not the right format or missing • Low res or missing images
  • 118. workflow: preflight Common gotchas: • Fonts not the right format or missing • Low res or missing images • Double-check InDesign package exports!
  • 119. workflow: preflight Common gotchas: • Fonts not the right format or missing • Low res or missing images • Double-check InDesign package exports! • Easier when everything is all in one design file, not separate chapter files
  • 120. workflow: preflight Common gotchas: • Fonts not the right format or missing • Low res or missing images • Double-check InDesign package exports! • Easier when everything is all in one design file, not separate chapter files • Don’t “flatten” PDFs
  • 122. workflow: production • Prototype in PDF — faster, more flexible, multiple iterations in a short time
  • 123. workflow: production • Prototype in PDF — faster, more flexible, multiple iterations in a short time • If hiring a conversion house for the first time, ask for a sample (you should feel very comfortable before committing)
  • 124. workflow: production • Prototype in PDF — faster, more flexible, multiple iterations in a short time • If hiring a conversion house for the first time, ask for a sample (you should feel very comfortable before committing) • Build in extra QA time
  • 125. workflow: production • Prototype in PDF — faster, more flexible, multiple iterations in a short time • If hiring a conversion house for the first time, ask for a sample (you should feel very comfortable before committing) • Build in extra QA time
  • 126. workflow: production • Prototype in PDF — faster, more flexible, multiple iterations in a short time • If hiring a conversion house for the first time, ask for a sample (you should feel very comfortable before committing) • Build in extra QA time Look into courses/books to train your in-house
  • 127. roll up our sleeves
  • 128. down & dirty: create
  • 129. down & dirty: create A few tools to do ePub2 “guerrilla bookmaking”:
  • 130. down & dirty: create A few tools to do ePub2 “guerrilla bookmaking”: • Sigil: http://code.google.com/p/sigil/
  • 131. down & dirty: create A few tools to do ePub2 “guerrilla bookmaking”: • Sigil: http://code.google.com/p/sigil/ • Calibre (from the manual: “If you need a tool that always produces valid EPUBs, calibre is not for you.”): http://calibre-ebook.com/ DO NOT USE FOR CREATION
  • 132. down & dirty: create A few tools to do ePub2 “guerrilla bookmaking”: • Sigil: http://code.google.com/p/sigil/ • Calibre (from the manual: “If you need a tool that always produces valid EPUBs, calibre is not for you.”): http://calibre-ebook.com/ DO NOT USE FOR CREATION • Online services
  • 133. down & dirty: create A few tools to do ePub2 “guerrilla bookmaking”: • Sigil: http://code.google.com/p/sigil/ • Calibre (from the manual: “If you need a tool that always produces valid EPUBs, calibre is not for you.”): http://calibre-ebook.com/ DO NOT USE FOR CREATION • Online services • Web development tools such as BBedit, etc.
  • 134. down & dirty: validate
  • 135. down & dirty: validate A few free tools to do ePub validating:
  • 136. down & dirty: validate A few free tools to do ePub validating: • ePub Check: http://code.google.com/p/ epubcheck/
  • 137. down & dirty: validate A few free tools to do ePub validating: • ePub Check: http://code.google.com/p/ epubcheck/ • IDPF Online Validator (less than 10mb): http://validator.idpf.org/
  • 138. down & dirty: validate A few free tools to do ePub validating: • ePub Check: http://code.google.com/p/ epubcheck/ • IDPF Online Validator (less than 10mb): http://validator.idpf.org/ • FlightCrew: http://code.google.com/p/ flightcrew/
  • 139. down & dirty: readers
  • 140. down & dirty: readers A few free tools to do ePub reading:
  • 141. down & dirty: readers A few free tools to do ePub reading: • Readium (ePub 3): http://readium.org
  • 142. down & dirty: readers A few free tools to do ePub reading: • Readium (ePub 3): http://readium.org • Azardi (ePub 3): http:// azardi.infogridpacific.com/
  • 143. down & dirty: readers A few free tools to do ePub reading: • Readium (ePub 3): http://readium.org • Azardi (ePub 3): http:// azardi.infogridpacific.com/ • Calibre (ePub 2.5): http://calibre-ebook.com
  • 144. down & dirty: readers A few free tools to do ePub reading: • Readium (ePub 3): http://readium.org • Azardi (ePub 3): http:// azardi.infogridpacific.com/ • Calibre (ePub 2.5): http://calibre-ebook.com • Kitabu (ePub 2): http://www.64.ee/
  • 145. down & dirty: samples
  • 146. down & dirty: samples
  • 147. down & dirty: samples • ePub3 Samples (IDPF is looking for more!) http://code.google.com/p/epub-samples/ downloads/list
  • 148. tips
  • 150. golden rule: KISS • Design: both design & code are both grid-based so for best optimization, stick to the grid.
  • 151. golden rule: KISS • Design: both design & code are both grid-based so for best optimization, stick to the grid. • Code Structure: limit the tricks used in average web markup, simple page structure
  • 153. golden rule: KISS • User Experience: keep a natural connection between enhancements and the main story— don’t overdo it
  • 154. golden rule: KISS • User Experience: keep a natural connection between enhancements and the main story— don’t overdo it • Usability: make sure it’s intuitive and not to difficult to use the enhancements
  • 159. Thank you! Questions? Produced by: • Matt Mullin, DBW ▫ Matthew.Mullin@fwmedia.com • Angela Bole, BISG Sponsored by: ▫ Angela@bisg.org • Ron Severdia, Metrodigi ▫ rseverdia@metrodigi.com © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 160. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern   The full Working with EPUB 3.0: EPUB 3.0 How EPUB 3.0 Will Affect Your Workflow Webcast Tues, Feb 28, 2012 from 1pm to 2pm Eastern Series…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 161. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern   The full Working with EPUB 3.0: EPUB 3.0 How EPUB 3.0 Will Affect Your Workflow Webcast Tues, Feb 28, 2012 from 1pm to 2pm Eastern Series…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide

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