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Redbull rough Draft 4
1.
By: Severn Bailey
- Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie
2.
3.
Differentiation through marketing,
packaging, and distribution
4.
Allowed for birth
of energy drink market
5.
6.
Television advertising, "Red
Bull gives you wings“
7.
Team purchasing and
athlete sponsoring
8.
Extreme sport sponsoring
9.
10.
largest part of
red bulls marketing budget
11.
Large reach through
branding
12.
Fans create attachments
and bonds
13.
Consumers associate their
best performance with the product
14.
15.
Informal communication sources:
viral marketing (University Students)
16.
Negative Word of
Mouth: rumors, deaths of teenagers
17.
Expanded into 50
countries, doubled profits, strengthened brand loyalty
18.
17 million facebook
likes vs monster (biggest competitor) 9million
19.
Download now