The document proposes solutions to address current problems at USACC, including that its information and membership packages do not meet changing needs. It suggests attracting more members by offering new benefits, creating stronger ties with current members, organizing more networking events, cooperating with educational institutions, introducing electronic and customized versions of its business directory, becoming more active on social media and organizing cultural events. This would allow USACC to better achieve its potential and promote trade, investment and cultural relations between the US and Azerbaijan.
3. Current Problems and Challenges:
1. USACC’s information sources do not meet the changing
needs of its members and potential investors.
2. Member base is not expanding, no new benefits are
introduced in the membership packages.
3. USACC is not active at organizing and attending networking
events to meet new members and the potential investors.
4. Lack of strong cooperation with commercial and educational
institutions in Azerbaijan makes Chamber less involved in
economic and business events.
5. USACC is not achieving its best potential despite its available
resources and reputation.
4. Proposed Solutions:
1. Attract more members by offering new benefits and
value added services in the membership packages;
2. Create stronger ties with current members by
actively keeping in touch, addressing their needs and
staying connected;
3. Organize and attend more networking events such as
trade missions and business events for socializing
and bringing in potential investors and members;
4. Cooperate with educational institutions in
Azerbaijan to bring in perspective interns;
5. Proposed Solutions, continued:
5. Introduce the electronic version of the Business Directory as a
new product to make the information easy for access and
usage;
6. Introduce a package sale for print and electronic versions of
the Business Directory;
7. Introduce a customized, tailored and investor/field -oriented
investment guide for members upon their requests;
8. Become more active in the social media channels for sharing
information with larger audiences, both in Azerbaijan and the
USA;
9. Be more active in organizing cultural events for creating not
only business ties, but also emotional links between two
countries.
6. Summary
By introducing new benefits, by expanding its member
base with new members, and by becoming a proactive
“broker” for the investors interests, USACC will
become a champion in US-Azerbaijan relations
focusing on its essential mission to promote trade,
investment and cultural relations between two countries.