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Changing Face of Social Media

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“The greatest oak was once a little nut that held its ground”
The Changing Face of Social Media Sarah Findle Howard Merrell & Partners Nov. 9, 2010
Everyone and their mom….
In the last year social networking use among internet users 50-64 grew by 88% 100%
1 in 10 users 50 and older use Twitter or another service to share updates with others
64% of Twitter and 61% of Facebook users are 35 and older
The Changing Face of Social Media Maturing in more ways than one….
An estimated $716 million will be spent on social media this year… …growing to $3.1 billion by 2014.
Just because you aren’t listening… …doesn’t mean no one is talking about you
Media Employee Supplier End-user Competitor Potential Customer Advocate
LinkedIn It’s like MySpace with ties.
The Changing Face of Social Media Sarah Findle Howard Merrell & Partners Nov. 9, 2010
Images • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded# • http://www.dvdcollectionsale.com/The-Office-Seasons-1-5-DVD-Boxset--DVD-1780.html • http://pugetsoundblogs.com/bremertonbeat/category/higher-ed/ • http://www.flickr.com/photos/environment/2167097486/sizes/z/in/photostream/ • http://thepoeticsociety.files.wordpress.com/2010/09/screen-shot-2010-09-16-at-2-28-54-pm.png • http://www.usernetsite.com/creativity/got-facebook.php • http://www.skysoftconsulting.com/blog/wp-content/uploads/2010/09/4550766791_6c60ce3234_o-resized-600.jpg • http://www.flickr.com/photos/dborman2/3290560161/sizes/o/in/photostream/ • http://www.flickr.com/photos/nathalielaure/2765485405/sizes/m/in/photostream/ • http://farm4.static.flickr.com/3509/3255575238_5e759c1a09_z.jpg • http://nowsourcing.com/2009/04/28/social-media-motivators/ • http://www.jonathancrossfield.com/blog/2009/03/the-top-50-australian-blogs-on-1.html • http://www.flickr.com/photos/ashraful/5031575078/sizes/l/in/photostream/ • http://www.flickr.com/photos/cogdog/4131708783/sizes/l/in/photostream/ • http://www.flickr.com/photos/moonlightbulb/4871959896/sizes/l/in/photostream/ • http://www.flickr.com/photos/videocrab/116136642/sizes/l/in/photostream/

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Changing Face of Social Media

  • 1. “The greatest oak was once a little nut that held its ground”
  • 2.
  • 3. The Changing Face of Social Media Sarah Findle Howard Merrell & Partners Nov. 9, 2010
  • 5. In the last year social networking use among internet users 50-64 grew by 88% 100%
  • 6. 1 in 10 users 50 and older use Twitter or another service to share updates with others
  • 7. 64% of Twitter and 61% of Facebook users are 35 and older
  • 8. The Changing Face of Social Media Maturing in more ways than one….
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. An estimated $716 million will be spent on social media this year… …growing to $3.1 billion by 2014.
  • 14. Just because you aren’t listening… …doesn’t mean no one is talking about you
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 23.
  • 24.
  • 25.
  • 26.
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