Jane Lien, Amalia Goutaki, Payal Patel After speaking with local businesses, this team identified an underlying network of “business-neighbors,” where local businesses build relationships through promoting and collaborating one another. The Sweet Trolley is one way MSK can become an engaged neighbor and a part of this network. Through carrying items from local businesses, MSK can provide a virtual and mobile gift shop and recreation service to patients.

1. jane lien
amalia goutaki
payal patel
THESWEET
TROLLEY

2. ATLANTIC AVE
• ATLANTIC AVE, MSK’s NEW NEIGHBOR

3. ANDY & NUNU

4. INITIAL CONCEPTS

5. DESIGN BRIEF
After speaking with local businesses, we have identified an
underlying network of “business-neighbors,” where local
businesses build relationships through promoting and
collaborating with one another.
The Sweet Trolley is one way MSK BK can become an
engaged neighbor and a part of this network. Through
carrying items from local businesses, MSK BK can provide a
virtual and mobile gift shop and recreation services to
patients.

6. BRAIN FOOD
secret santa mary poppins harry potter bridal registry candy stripers

8. SWEET TROLLEY
(ALONG ATL. AVE)

9. PROTOTYPE PROGRESS
sweet trolley logo
THESWEET THESWEET
TROLLEY TROLLEY
THESWEET
TROLLEY
Welcome to MSK BK’s Virtual Gift Shop!
Friends
Patient & Family
Log in: Log in:
Username Username
Password Password
sweet trolley website Atlantic Avenue, Our New Neighbor
While MSK BK’s limited space does not allow for a traditional gift shop or recreation room, we
have created a virtual starting point for all your gift needs and recreational activites offered by
our network. The products/services we have selected come from our surrounding neighborhood
in Brooklyn. In this, we support our neighbors and local entrepreneurs. Whether you live in NYC
or abroad, all orders placed will be delievered free of charge. Also promoted on this site are
recreational activites available in the Brooklyn area. Please log-­in and explore the many things our
new neighborhood has to offer!
Start here if you are new to site.
sweet trolley

10. TOUCHPOINTS
do not disturb sign neighborhood sticker cash card
no thanks ets please?
swe
THESWEET THESWEET
TROLLEY TROLLEY
MSK BK
website sweet trolley cart! goodies menu
THESWEET
THESWEET
TROLLEY
THESWEET
Welcome to MSK BK’s Virtual Gift Shop!
TROL
LEY
Welcome to MSK BK’s Virtual Gift Shop!
Patient
Friends
& Family
Friends
TROLLEY
Patient “a spoon full of sugar
Log in: Log in:
Username & Family
Username
Password
Log in: Password helps the medicine go
bling on the rocks
Log in:
$10-16
Username
Password
Username
Password down...” - Mary Poppins moment trappers $4
Atlantic Avenue, Our New Neighbor super fun kits $7-13
While MSK BK’s limited space does not allow for a traditional gift shop or recreation room, we
have created a virtual starting point for all your gift needs and recreational activites offered by
warmies & fluffies $3-8
Atlantic Avenue, Our New Neighbor
our network. The products/services we have selected come from our surrounding neighborhood
in Brooklyn. In this, we support our neighbors and local entrepreneurs. Whether you live in NYC flower power $2
While abroad, all ordersspace does not allow for free of charge. Also promoted on this site arewe
or MSK BK’s limited placed will be delievered a traditional gift shop or recreation room,
have created a virtual starting point for all your area. Please log-­in and explore the many things our
recreational activites available in the Brooklyn gift needs and recreational activities offered by t in a cup $.50
our new neighborhood has to offer! we have selected come from our surrounding neighborhood
network. The products/services
in Brooklyn. In this, we support our neighbors and local entrepreneurs. Whether you live in NYC ms. piggy wiggies $15
or abroad, all orders placed will be delivered free of charge. Also promoted on this site are
recreational activities available in the Brooklyn area. Please log-in and explore the many things our pick-me-up puzzles $12
new neighborhood has to offer!
Start here if you are new to site.
nunu chocos $10-20
soothaloevivicious $9
Start here if you are new to site.

11. THESWEET
TROL
LEY
Welcome to MSK BK’s Virtual Gift Shop!
Friends
Patient & Family
Log in: Log in:
Username Username
Password Password
Atlantic Avenue, Our New Neighbor
While MSK BK’s limited space does not allow for a traditional gift shop or recreation room, we
have created a virtual starting point for all your gift needs and recreational activities offered by
our network. The products/services we have selected come from our surrounding neighborhood
in Brooklyn. In this, we support our neighbors and local entrepreneurs. Whether you live in NYC
or abroad, all orders placed will be delivered free of charge. Also promoted on this site are
recreational activities available in the Brooklyn area. Please log-in and explore the many things our
new neighborhood has to offer!

12. Hi Shanon! Welcome back!
THESWEET
TROL
LEY
Hello...
Share your treatment Upload a Include a typed Send an e-card.
schedule. handwritten note or personal note.
picture.
MOVE & PLAY SHARE & CARE
Try a free movement 50% of a manicures
class at Mark Morris and pedicures for
Dance Center caregivers
Have a picnic
Gardening Club basket delievered
taking applications to your next chemo
session!
Shop: Food Flowers Fun etc.

13. THESWEET
Create a calendar. TROL
LEY
Key:
Chemo
chemo at 11am
Doctor
appointment chemo at 11am
add Event chemo at 11am
chemo at 11am
chemo at 11am
Share your schedule: Current followers: Share yourannouncement to your followers:
Send an
enter e-mails
schedule:
Type here...
James Malone - james@mail.com
Anna Quinn - anna@mail.com
Payal Patel - payal@mail.com
Amalia Goutaki - amalia@mail.com
Jane Lien - jane@mail.com

14. Send a personal note. THESWEET
TROL
LEY
Dear Shanon, Dear Shanon,
Wish I could be there... Wish I could be there...
Type text here. Preview
Choose paper color:
Choose font color:
Choose font: Century Gothic Chalkboard American Typewriter
Lucida Calligraphy Marker Felt Times Garamond

15. THESWEET checkout
Shop TROL
LEY
THESWEET
TROL
LEY
at MSK BK
by item: by store: info:
Linger Cafe & Lounge
www.lingercafelounge.com
533 Atlantic Avenue
food linger
Brooklyn, NY 11217-1913
(347) 689-4813
nunu description:
fun botanica A relaxing cafe for drinks or a meal. Live music perfor-
mances on weekends.
-
etc. digg
items offered:
mark morris
deals:
2 for 1 teas

16. THESWEET
TROL Checkout
LEY
Thank you for your purchase! Your gift and message are on the
trolley and will be delivered to Shanon on April 14, 2010.
Pay here: Your order:
1 box of nunu chocolates - $12
Name 1 handwritten note - free
Type of card
free delivery
Credit card number
total: $12
Expiration date
Submit

17. Send an e-card. THESWEET
TROL
LEY
Dear James, Dear James,
Thank you so much for the Thank you so much for the
chocolates! chocolates!
left side preview right side preview Type text here.

18. SWEET SUPPLIERS
• patients - can sell their creations on The
Sweet Trolley
• neighborhood - the products on The Sweet
Trolley come from local businesses, such as
Nunu chocolates, Gumbo (pillow and socks),
Botanica (flowers), and Mark Morris Dance
company (gift certificate)

19. SWEET TROLLEY LADY
Checks e-mail for Goes to local Reviews patient Goes to patient’s Records delivery
recent orders. businesses to schedules and treatment room information and
pick up inventory. orders. at the scheduled inventories stock.
She also gives the time of delivery
businesses a and delivers gifts
sticker for store and friend’s note.
front window

20. SWEET TROLLEY USERS
• patient to patient
• patient to self
• patient to caregiver
• 3rd party to patient
• 3rd party to caregiver
• patient to 3rd party/caregiver

21. CONNECTED JOURNEYS
Receives an Logs on to The Orders owers for Pays for the Later that day,
Friend
e-mail from the Sweet Trolley patient and owers online friend receives
patient about The website and writes a note and receives thank you e-card
Sweet Trolley and views patient’s online. con rmation from patient.
the patient’s wish list. e-mail.
chemo schedule.
Finds out about Logs on to The Puts in Shares schedule Browses selection Goes to MSK BK During treatment, Patient gives Patient and At home, patient
Patient
The Sweet Trolley Sweet Trolley chemotherapy and wish list with and buys a gift for treatment The Sweet Trolley caregiver the gift caregiver leave writes friend a
through the website. schedule and friends and certi cate to the with caregiver. lady comes by certi cate and MSK BK together, thank you note
Welcome Kit. creates a wish list. family. salon for caregiver and drops o gift reads the friend’s taking the owers using the e-card
with credit card certi cate and note. and note with service on The
online. owers with note them. Sweet Trolley
from friend. website.
The Sweet Caregiver
Goes to MSK BK The Sweet Trolley Receives gift Brings patient
with patient. lady comes by certi cate for home from MSK
and drops o gift neighborhood BK.
certi cate salon from
ordered by the patient.
patient.
Trolley lady
Checks e-mail for Goes to local Reviews patient Goes to patient’s Records delivery
recent orders. businesses to schedules and treatment room information and
pick up inventory. orders. at the scheduled inventories stock.
She also gives the time of delivery
businesses a and delivers gifts
sticker for store and friend’s note.
front window
Neighborhood
Neighborhood Neighborhood Sends goodies o Sweet Trolley
stores recieve prepares goods for with the Sweet Lady gives
order by pick up Trolley Lady for retail stores a
Trolley Lady MSK sticker to
establish their
relationship with
MSK

23. MSK BK SWEET TROLLEY
SKIT

24. SCENE 1:
SWEET TROLLEY STROLL

25. SCENE 2:
SWEETS SENT FROM
ABROAD

26. THESWEET
Shanon’s Calendar TROL
LEY
Key:
Chemo
chemo at 11am
Doctor
appointment chemo at 11am
add Event chemo at 11am
chemo at 11am
chemo at 11am
Share your

27. Hi James! Welcome back!
THESWEET
TROL
LEY
Hello...
View Shanon’s Include a typed
treatment schedule. personal note.
Upload a Send an e-card.
handwritten note or
picture.
Shop: Food Flowers Fun etc.
FAQ

28. THESWEET
Upload a handwritten note or personal picture. TROL
LEY
Preview:
browse
upload non,
Dear Sha ocolate
e foun d that ch Hope
r th at time w ours of hiking?
Remembe ope after 3 h
Uploaded images: shop in E
ur
just as g
ood!
click and drag to arrange these are
,
Miss you
James
non,
Dear Sha
ime we
Rememb er that t
colate
found that cho
fter 3
shop in Europe a
? Hope
hours of hiking
submit

29. Hi James! Welcome back!
THESWEET
TROL
LEY
Hello...
View Shanon’s Include a typed
treatment schedule. personal note.
Upload a Send an e-card.
handwritten note or
picture.
Shop: Food Flowers Fun etc.
FAQ

30. THESWEET checkout
Shop TROL
LEY
THESWEET
TROL
LEY
at MSK BK
by item: by store: info:
Linger Cafe & Lounge
www.lingercafelounge.com
533 Atlantic Avenue
food linger
Brooklyn, NY 11217-1913
(347) 689-4813
nunu description:
fun botanica A relaxing cafe for drinks or a meal. Live music perfor-
mances on weekends.
-
etc. digg
items offered:
mark morris
deals:
2 for 1 teas

31. THESWEET
TROL Checkout
LEY
Thank you for your purchase! Your gift and message are on the
trolley and will be delivered to Shanon on April 14, 2010.
Pay here: Your order:
1 box of nunu chocolates - $12
Name 1 handwritten note - free
Type of card
free delivery
Credit card number
total: $12
Expiration date
Submit

32. SCENE 3:
A SWEET EXCHANGE

33. SCENE 4:
SWEETS, PLEASE