Slide presentation given at the Gilbane Content Management Conference in Boston (December 2nd, 2009).

1. < ! - -co nten t here - - >
Open Source WCM: What’s it to YOU?
Gilbane Conference
December 2nd, 2009
Boston, MA
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2004 open source predictions
INEXPENSIVE WORTHLESS
Information
technology is going to SITATM Free Puppies
be free!
buyers vendors
11/2/2008 © Copyright 2009 Content Here. 2
Friday, December 4, 2009

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2004 open source predictions
INEXPENSIVE WORTHLESS
Information
technology is going to SITATM Free Puppies
be free!
buyers vendors
11/2/2008 © Copyright 2009 Content Here. 2
Friday, December 4, 2009

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2004 open source predictions
INEXPENSIVE WORTHLESS
Information
technology is going to SITATM Free Puppies
be free!
buyers vendors
DYNAMIC UNRELIABLE
Better standards
Coopetition! End of innovation!
support!
11/2/2008 © Copyright 2009 Content Here. 2
Friday, December 4, 2009

5. <!-- content here -->
2004 open source predictions
INEXPENSIVE WORTHLESS
Information
technology is going to SITATM Free Puppies
be free!
buyers vendors
DYNAMIC UNRELIABLE
Better standards
Coopetition! End of innovation!
support!
11/2/2008 © Copyright 2009 Content Here. 2
Friday, December 4, 2009

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What has changed?
http://www.moller.com
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open source != open source != open source
>> Community open source
>> Commercial open source
>> Institutional open source
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Friday, December 4, 2009

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open source != open source != open source
know the ecosystem
>> Community open source
>> Commercial open source
>> Institutional open source
June 2, 2009 © Copyright 2009 Content Here. 4
Friday, December 4, 2009

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open source != open source != open source
know the ecosystem
>> Community open source
know the business
model
>> Commercial open source
>> Institutional open source
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Friday, December 4, 2009

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Increased competition
Enterprise software start-ups getting more
attention.
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Enterprise software re-imagined
Consumerization of Enterprise Technology
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Enterprise software re-imagined
Consumerization of Enterprise Technology
Why can’t it be as easy
as WordPress?
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Changing buying behavior
2002
Build vs. Buy
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Changing buying behavior
high end buyers
Where’s the free stuff?
low end buyers
I’ll take the one on the
upper right.
Can you score me
some Sox tickets?
11/2/2008 © Copyright 2009 Content Here. 8
Friday, December 4, 2009

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Changing buying behavior
high end buyers
problem solvers
processes
Where’s the free stuff?
support
customization low end buyers
components
Solution
I’ll take the one on the
upper right.
How are we going to solve
Can you score me this business problem?
some Sox tickets?
11/2/2008 © Copyright 2009 Content Here. 8
Friday, December 4, 2009

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Changing buying behavior
>> REQUIREMENTS over features problem solvers
support
>> HETEROGENEOUS short lists
customization
>> More ACTIVE evaluation process
components
Solution
11/2/2008 © Copyright 2009 Content Here.
Friday, December 4, 2009

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Changing selling behavior
>> Leave-behind hosted trials
>> Open developer/user communities
>> Reconsidered pricing models
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What does this mean to you?
>> There is no “nobody gets fired for buying ___” choice
>> You need to understand your requirements better than
ever before
>> You need to invest in actively evaluating your options
alternatives
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Contact
Kathleen Reidy, Senior Analyst, Enterprise Software
The 451 Group
Email: kathleen.reidy@the451group.com
Twitter: @kreidy @caostheory
Web: http://www.the451group.com/
Seth Gottlieb, Principal
Content Here
Email: seth@contenthere.net
Twitter: @sggottlieb
Web: http://www.contenthere.net
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Friday, December 4, 2009