Engagement And ROI of Social Media

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Shailesh Ghimire

My views on how to business should engage clients in social media and an attempt to answer the big ROI question.

Empresariales Tecnología

Engagement & ROI Shailesh Ghimire Director of Interactive Marketing [email_address] airmarketing.com/blog

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Consumers Do Online Source: Forrester Research

Audience + Goals  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

By Now You Should Have… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Final Phase ,[object Object],[object Object],[object Object]

Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Walmart ,[object Object],[object Object]

But Finally Got it Right… ,[object Object]

Lessons from Walmart ,[object Object],[object Object],[object Object],[object Object]

Refining Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ROI Question ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Potter's Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tried a Different Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tried a Different Approach ,[object Object],[object Object]

Then They Sat and Watched ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Potter's ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs White Label Social Networks Wiki’s eMails Social Networks

Critical Important Nice to Have Resources - ROI

Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final Word on ROI ,[object Object],[object Object],[object Object],[object Object],[object Object]

Closing Thoughts You can't ignore this anymore!

It's Reached a Tipping Point ,[object Object],[object Object],[object Object],[object Object],[object Object]

What They Want From You… ,[object Object],[object Object],[object Object]

What This Means…. ,[object Object],[object Object],[object Object]

Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Shailesh Ghimire (480) 748-2694 [email_address] airmarketing.com/blog

AIR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

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