Business Social Networking tools by Daden Ltd

1. Social Media Tools
Business Networking
Online
Soulla Stylianou
27 October 2009
© 2009

2. Who Are We?
© 2009
www.daden.co.uk
 Full
service virtual worlds & virtual character
consultancy
 In
virtual worlds & characters since late 1990s, and
Second Life since 2004
 World-class expertise and innovation in integration,
AI and virtual worlds
 SLGold Solution Supplier
 Member, Serious Games Institute
 Based in Birmingham UK, and Second Life

3. Definition - Wikipedia
© 2009
www.daden.co.uk
 “A social network service focuses on building
online communities of people who share interests
and/or activities, or who are interested in exploring
the interests and activities of others...
 Most social network services are web based and
provide a variety of ways for users to interact, such
as e-mail and instant messaging services.
 Social networking has encouraged new ways to
communicate and share information. Social
networking websites are being used regularly by
millions of people.”

4. What others say – social media
© 2009
www.daden.co.uk
 Paparazzi for the
masses
 Modern grapevine
 Includes web 2.0
technologies
 Includes face to
face
 Not governed by
physical space
 Uses the power of
the crowd
http://ash10.com/2009/02/help-me-define-social-media/

5. Nielson et al
© 2009
www.daden.co.uk
http://en-us.nielsen.com/main/news/news_releases/2009/june/time_on_facebook&
http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/

6. Social Media
© 2009
www.daden.co.uk
http://brynmorgan.blogspot.com/2009/10/there-was-once-wall.html

7. The big picture
© 2009
www.daden.co.uk
http://webmove.org/2008/09/conversation-is-art-of-listening.html

8. Number crunching
© 2009
www.daden.co.uk
LinkedIn Facebook Twitter Ning Plaxo Hi5 Ecademy Myspace Netparty Xing
50m+ 300m+ 44.5m 36m 15m 80m 450,000+ 263m? 100,000+ 8m+

No correct answer

Who's your target audience

What's right for you

Experiment

It takes time

Bigger doesn't mean better
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Stats in bold are direct from org. website

9. LinkedIN
© 2009
www.daden.co.uk

Created private profile

Just created Daden group profile

Not upgraded to professional

Good for networking

Join/create groups

Post events, slides etc

Participate in discussions

Add discussions

Email

10. Facebook
© 2009
www.daden.co.uk

Private profile

Use it for events/interests

Create/Join groups

Email

Can use apps (e.g. twitter) to update page

No plans to date for Daden

11. Ecademy
© 2009
www.daden.co.uk

Business to Business

Email, groups etc

Post events

You either love it or hate it

Not really using it

For SME's?

12. Blogging
© 2009
www.daden.co.uk

Very popular

Website = information

Blogsite = opinion

Choose tool that's right for you

Daden's MD David Burden blogs

13. Twitter
© 2009
www.daden.co.uk

Popular

140 characters - “mini blog”

Used by individuals

Used by organisations

Powerful search tool

Set up searches using tools such as tweetbeep

Monitor urls in tweets (e.g. tr.im)

Daden gained customers, raised profile

14. Uses for twitter
© 2009
www.daden.co.uk

Point people to website/blog/event

Gather support

Ask for help

Complain

Feedback

Answers

Customers

15. Posting a twitter question
© 2009
www.daden.co.uk

“Socialmedia for serious business. My question
to you is which tools do you use,why,how
successful what's ur favourite? Which one
works for u?”

16. @JiMage
© 2009
www.daden.co.uk

Im an arch student and Twiter has allwed me 2
establish a 3d design firm now wrking on
projects in saudi, Auz and the uk

i'v won three very large contracts direct from
twitter none in the uk!

i tried facebook but not found it as succesfull
but twitter (tweet deck) tripled the amount of
people visiting my site!

17. @NivenArchitects
© 2009
www.daden.co.uk

We use facebook & twitter, both r successful for
increasing the company profile, twitter has
generated some inquiries ....

...but no concrete projects as yet, both have
resulted in a doubling of our website traffic.

18. @others
© 2009
www.daden.co.uk

@steve_nicholls - twitter is fave cos it's more
instant. LinkedIn feels more grown-up and pro.
FB is a good way to reach many contacts

hemminac @SoullaStylianou I'll be using them
all...because people trust people they know
more than any other form of advertising
http://bit.ly/Q30up

cybrum @SoullaStylianou Not sure they count
as socmed tools but old-fashioned eMail is
business no.1. Skype too for cutting costs.

19. @lornaparsons
© 2009
www.daden.co.uk

Corporate website – glossy brochure

Practice blog - (http://bryantpriestnewman.wordpress.com)

Twitter - supports the blog – informal

LinkedIn – not had any business leads

Trying to decide on an intranet – Basecamp vs
Woobius

20. #media140
© 2009
www.daden.co.uk

Social media
no1
requirement

Everything we
do has a social
media element
http://www.rubberrepublic.com/blog/200
9/10/twitter-is-like-word-of-mouth-on-
crack-the-peperami-animal-and-other-
tales-from-media140/

21. #media140
© 2009
www.daden.co.uk

“We created lots
of different
points for
consumers to
discover us
through”
http://www.computerweekly.com/blogs/edit
ors-blog/2009/10/using-social-media-to-
market-y.html

22. In the news
© 2009
www.daden.co.uk

Social networking sites cost the UK £1.38bn a
year – 26 Oct 09

Google rushes out social search tool – 27 Oct 09
http://www.ashdowngroup.com/news/social-networking-sites-cost-the-uk-pounds1-38bn-a-year--news-19427116

23. Ten points
© 2009
www.daden.co.uk

Experiment with different social media tools

Choose what suits organisation & you

Make time for it

Bigger doesn't mean better

Should complement other marketing activities

No wrong answer

No right tool

Keep it up to date

Keep it simple

Ask questions – community will help

24. Web: www.daden.co.uk
Email: soulla.stylianou@daden.co.uk
YouTube: www.youtube.com/dadenmedia
Twitter: SoullaStylianou
Second Life: ImmortalitySou Ballinger
Second Life sim: Daden Prime
© 2009