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Social media secret sauce

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Sarah Granger
Sarah Granger

Back channel engagement for online organizers, networkers, connecters and influencers.

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SOCIAL MEDIA SECRET SAUCE Back channel engagement for online organizers, networkers, connectors & influencers By Sarah Granger, PublicEdge @sarahgranger
WHY USE BACK CHANNELS? • Share ideas, resources, information • Crowd source in a closed environment • Collaborate • Make new connections • Promote work – articles, projects, press releases, speaking engagements, etc.
WHERE TO START • Social media practitioner groups (FB, LinkedIn, G+) • Blogger networks, lists (E-mail, FB) • Organizer lists, groups (E-mail, FB) • Shared documents (Yahoo Groups, DropBox, PBWiki) • Online chat tools (G+ Hangouts, Skype, Jabber) • Instant messaging (AIM, YIM, MSN, Skype) • Online conference call tools (Freeconference.com)
HOW IT WORKS Act Intro Trust Share Engage
BEST PRACTICES • Personal touch: private e-mail, Twitter direct messages, FB messaging, text messages • Regular participation in groups, lists • Genuine engagement • Sharing of resources, ideas • Favor swapping • Be a helper, giving and asssisting • Don’t ask for too much too often
BUILDING TRUST • Authenticity • Sharing • Personal, personable • Interesting • Moderation (vs. minimal or excessive engagement)
INFLUENCE EXPANSION • High quality content spread across networks • Well written post gets shared, highlighted • Reputation develops over time • Can be subtle – traffic ≠ influence
RAPID RESPONSE • Negative Incident – minor criticism, defamatory comment, public argument, bad review • Positive Incident – major announcement, big publication, special timely event • Response in order to direct (vs. control) public reaction online • Engage trusted networks • Ask with authenticity, brevity & suggested remarks • Provide example text (for Twitter, blog, etc.) • THANK for assistance
QUESTIONS? Contact Sarah Granger @sarahgranger on Twitter sarah (at) sarahgranger (dot) com

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Social media secret sauce

  • 1. SOCIAL MEDIA SECRET SAUCE Back channel engagement for online organizers, networkers, connectors & influencers By Sarah Granger, PublicEdge @sarahgranger
  • 2. WHY USE BACK CHANNELS? • Share ideas, resources, information • Crowd source in a closed environment • Collaborate • Make new connections • Promote work – articles, projects, press releases, speaking engagements, etc.
  • 3. WHERE TO START • Social media practitioner groups (FB, LinkedIn, G+) • Blogger networks, lists (E-mail, FB) • Organizer lists, groups (E-mail, FB) • Shared documents (Yahoo Groups, DropBox, PBWiki) • Online chat tools (G+ Hangouts, Skype, Jabber) • Instant messaging (AIM, YIM, MSN, Skype) • Online conference call tools (Freeconference.com)
  • 4. HOW IT WORKS Act Intro Trust Share Engage
  • 5. BEST PRACTICES • Personal touch: private e-mail, Twitter direct messages, FB messaging, text messages • Regular participation in groups, lists • Genuine engagement • Sharing of resources, ideas • Favor swapping • Be a helper, giving and asssisting • Don’t ask for too much too often
  • 6. BUILDING TRUST • Authenticity • Sharing • Personal, personable • Interesting • Moderation (vs. minimal or excessive engagement)
  • 7. INFLUENCE EXPANSION • High quality content spread across networks • Well written post gets shared, highlighted • Reputation develops over time • Can be subtle – traffic ≠ influence
  • 8. RAPID RESPONSE • Negative Incident – minor criticism, defamatory comment, public argument, bad review • Positive Incident – major announcement, big publication, special timely event • Response in order to direct (vs. control) public reaction online • Engage trusted networks • Ask with authenticity, brevity & suggested remarks • Provide example text (for Twitter, blog, etc.) • THANK for assistance
  • 9. QUESTIONS? Contact Sarah Granger @sarahgranger on Twitter sarah (at) sarahgranger (dot) com