Bis 375 week 4 individual assignment e commerce strategic matrix
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BIS 375 Week 4 Individual
Assignment E-Commerce Strategic
Matrix
· Resources: Electronic Reserve Readings, the Internet, or other resources
· Select a faculty-approved industry such as automotive, healthcare, retail,
call center, restaurant, and so forth.
· Prepare a simple matrix in which you compare and contrast business-to-
business (B2B) and business-to-consumer (B2C) e-commerce.
· Include at least three industry examples that support the findings in your
analysis.
· Consider the following elements:
o Cost
o Consumer exposure
o Customer service
o Differences in Web site structure
o Access rights
o Audience
o Security
· Cite at least three different sources in addition to the textbooks to support
your analysis.