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Transforming IT Success with Agile Development Processes  Kirsten O. Wolberg, salesforce.com Steve Greene, salesforce.com Nicola Dourambeis, salesforce.com Track: IT Executive
Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.  Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at  www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Steve Greene Sr. Director,  Tools & Agile Development
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
History
Lack of Visibility
Resource Bottlenecks
[object Object]
Lack of responsiveness, lack of team alignment on priorities
Infrequent Customer Feedback
2000  2001  2002  2003  2004  2005  2006  Features Delivered per Team  Days between Major Releases
What did we do about it?
 
What is ADM? ADM (Adaptive Delivery Methodology) is an Agile discipline that is specific to salesforce.com. It employs Scrum project management framework, adopts certain extreme programming practices and is based on lean principles.
What is ADM? ,[object Object]
[object Object]
 
What is ADM? ,[object Object]
Daily, Verbal Communication
Potentially  “production quality” every 30 days
Transparency
Transformation Results 2000  2001  2002  2003  2004  2005  2006  2007 Features Delivered per Team  Days between Major Releases
I knew we needed radical change to get us back on track to regular releases and agile delivered. ” Parker Harris Founder and Executive Vice President, Technology salesforce.com “
Nicola Dourambeis Sr. Program Manager, Agile Development
Moving ADM to IT Same problems, same results? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Project Based Organization People Projects
Self-organized Scrum Teams (x-functional dedicated) Projects Prioritized Backlogs
Time-boxing & Iterative Delivery ,[object Object],[object Object],[object Object]
Minimum Market Feature Set ,[object Object],[object Object]
Early Customer Feedback ,[object Object],[object Object],[object Object]
 
Scrumforce built on Force.com
Kirsten O. Wolberg Chief Information Officer
Agile in IT at salesforce.com ,[object Object]
[object Object],[object Object]
[object Object],[object Object]
The Future is Here – Apply what you’ve learned ,[object Object],[object Object],[object Object]
Session Feedback Let us know how we’re doing and enter to win an iPod nano! ,[object Object],[object Object],[object Object],[object Object],[object Object],Additionally, please fill in the name of each speaker & score them on overall delivery. We strive to improve, t hank you for filling out our survey.
Kirsten O. Wolberg Chief Information Officer Nicola Dourambeis Sr. Program Manager, Agile Development QUESTION & ANSWER SESSION Steve Greene Sr. Director, Tools & Agile Development

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Dreamforce 2008 : Transforming IT Success with Agile Development Processes

  • 1. Transforming IT Success with Agile Development Processes Kirsten O. Wolberg, salesforce.com Steve Greene, salesforce.com Nicola Dourambeis, salesforce.com Track: IT Executive
  • 2. Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
  • 3. Steve Greene Sr. Director, Tools & Agile Development
  • 4.
  • 8.
  • 9. Lack of responsiveness, lack of team alignment on priorities
  • 11. 2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases
  • 12. What did we do about it?
  • 13.  
  • 14. What is ADM? ADM (Adaptive Delivery Methodology) is an Agile discipline that is specific to salesforce.com. It employs Scrum project management framework, adopts certain extreme programming practices and is based on lean principles.
  • 15.
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  • 20. Potentially “production quality” every 30 days
  • 22. Transformation Results 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases
  • 23. I knew we needed radical change to get us back on track to regular releases and agile delivered. ” Parker Harris Founder and Executive Vice President, Technology salesforce.com “
  • 24. Nicola Dourambeis Sr. Program Manager, Agile Development
  • 25.
  • 26. Project Based Organization People Projects
  • 27. Self-organized Scrum Teams (x-functional dedicated) Projects Prioritized Backlogs
  • 28.
  • 29.
  • 30.
  • 31.  
  • 32. Scrumforce built on Force.com
  • 33. Kirsten O. Wolberg Chief Information Officer
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. Kirsten O. Wolberg Chief Information Officer Nicola Dourambeis Sr. Program Manager, Agile Development QUESTION & ANSWER SESSION Steve Greene Sr. Director, Tools & Agile Development