Storytelling at the Agile 2007 Conference by Steve Greene and Chris Fry. Exposes the dramatic success at Salesforce.com in transforming R&D into an Agile development organization in a \"Big Bang\" way.

1. Large Scale Agile Transformation Chris Fry Steve Greene

2. History

3. 7 Age of Salesforce in years

4. from the beginning

5. 3 Number of people in R&D

6. fast innovative smart

7. 4 Number of Major Releases per year

8. 7 years later

9. rapid success

10. 30,000+ Customers

11. 650,000 Users

12. 100 Million transactions per day

13. 200+ people in R&D

14. but

15. it was getting more difficult to deliver

16. 2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases

17. 1 Number of Major Releases per year

18. Why?

19. Lack of visibility at all stages in the release Late feedback on features at the end of our release cycle

20. Long and unpredictable release schedules

21. Gradual productivity decline as the team grew

22. What did we do about it?

23. Major enterprise-wide Agile Transformation in just 3 months

24. Transformation Results 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases

25. Transformation Results January 2007 March 2007 November 2007 August 2007 Rapid Reaction for an Agile World 60+ critical features delivered in < 9 months Average Idea to Release rate: 2.2 quarters 70% of Top 10 Ideas on track for delivery in 2007 Winter ‘08 Summer ‘08 Winter ‘09 Spring ‘08

26. Our customers are happy…

27. Our teams are happy…

29. How’d we do it?

30. Launched organizational change program

31. Everyone jumped in together

32. Created a dedicated, cross-functional rollout team

33. Positioned as a return to our core values

34. Listen to your customers Iterate KISS

35. Distributed Ken Schwaber’s Agile book Developed 2-hour Agile overview

36. Sent 30 ScrumMasters to ScrumMaster Certification Sent 35 Product Managers to Product Owner Certification

37. Created internal, wiki-based website as a reference for team members

38. What would we do differently?

39. Train Product Owners earlier and with more intensity

40. Involve more individual contributors early

41. Get outside coaching earlier

42. Give key executives concrete deliverables around the rollout

43. Be more clear about what the agile ‘rules’ are

44. Keys to success?

45. Ensure executive commitment to the change

46. Focus on principles over mechanics

47. Focus on automation

49. Provide radical transparency

50. Advice?

51. Create a dedicated, cross-functional rollout team

52. Get professional help

53. Focus on getting several teams to excellence

54. Create a company sprint heartbeat

55. Decide early on the right tool

56. Scrumforce built on the Salesforce Platform

57. Scrumforce built on the Salesforce Platform

58. When the heat is on stick to your guns

59. Encourage radical visibility and over-communicate

60. Experiment, be patient and expect to make mistakes

61. Don’t be afraid to change the entire company all at one time

62. Agile Roadmap January October April October “ Agile Launch” Big Bang Rollout “ Excellence, Sustainability & Expansion” Expanding Velocity, Expanding Intelligence, Expanding Influence Globally January 144 146 July 148 150 152 Rollout Adoption Excellence Expansion

63. It’s not Process

64. It’s ADM

65. Executive Producer Parker Harris

66. Screenplay Chris Fry

67. Director Steve Greene

68. Co-Producer Jenny Cheng

69. Co-Producer Todd McKinnon

70. Executive Producers Steve Greene Chris Fry

71. Story Editors Andrea Leszek Catherine Courage

72. Starring Steve Graykowski

73. Eric Babinet

74. Rajani Ramanathan

75. April Oman

76. Guest Starring Matt Ho

77. Pete Behrens Rob Myers

78. Special Guest Stars Steve Fisher Woodson Martin

79. Co-starring Peter Morelli Siddhartha Singh

80. Rasmus Mencke Amy Farrow

81. With Andrew Sandler

87. Special Thanks to Mike Cohn

88. Rolled out entirely on location in San Francisco, California USA

89. The characters and events depicted in this rollout are real. Any similarity to fictional persons, living or dead, is purely coincidental. Copyright © 2007 Salesforce.com. All rights reserved. First publication of this rollout (process and overview): United States of America 2007. Salesforce.com is the owner of the copyright in this rollout This rollout is protected by the copyright laws of the United States of America and other countries. Any unauthorized duplication, copying, or use of all or part of this rollout may result in a serious dorking in accordance with applicable laws.

90. This has been a presentation of