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S E N I O R E D U C A T I O N
S E P T E M B E R 1 4 , 2 0 1 0
The Balanced Woman
Branding Yourself!
Opening Exercise
Write down as many brands of butter as you can think
of!
Opening Exercise
 Now- write down as many brands of paint as you
can!
Why Does This Matter?
 Studies have shown that our brains lose the ability to
remember cues, names, and interesting pieces of
information after 3-7 items have been listed
-Professional World?
-Graduate Programs?
-Law School?
-Education?
-(marriage….)
-Disney World?
Know Where You’re Going?
What Is Branding?
 Personal branding is the process whereby people
(and their careers) are marked as “brands.”
 Brands are ways to package and present yourself
with your best foot forward
 It’s about playing up your strengths:
 Clothing, Appearance, Knowledge, Skill Set, Language,
Personality
Why It’s Important
 Displays your strengths
 Presents you as an asset
 Makes an incredible impression
 Marks you as memorable
To Develop Your Professional Brand
 Start practicing professional language
 Build interviewing clothes into your wardrobe
 Apply!
 Wide net; Fishing pole
 Describe yourself in 4 words
 Not just personality; Think about what you want employers to
know about you
Examples
 http://www.funny2.com/resume.htm
 http://www.lowtechhappyhour.com/hireaustin.org/i
mages/BadResume.JPG
Streamlining
 When applying for jobs, discuss what’s relevant!
 Number 1 rule of resume/cover letter/application
writing is FOCUS
 If it doesn’t apply- forget it!
What You Don’t Want
 In interviews, networking events…
 On applications, cover letters, resumes….
 In meetings with professors or mentors
 Employers to be overwhelmed by the amount of
information presented
 Employers to be confused by what you are seeking
 Employers to be unsure of who you are
 Employers to not remember your name and
something special about you
What You Don’t Want
What You Can Do
 Practice interview questions with peers
 Attend as many networking events and career fairs
as possible
 Spend a day “in the field” with someone
 Make as many presentations as possible
 Seek advice
 Start looking for and applying for jobs NOW
Resources
 Dr. Andrea Dixon; Director, The Keller Center for
Professional Sales
 Andrea_Dixon@baylor.edu
Reading Materials To Make You Sound
Smarter
 Stephen Covey’s
 Dale Carnegie’s
Reading Materials To Make You Sound
Smarter
 Nancy Barry’s
Reading Materials To Make You Sound
Smarter

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Kappa Alpha Theta Senior Education Fall 2010

  • 1. S E N I O R E D U C A T I O N S E P T E M B E R 1 4 , 2 0 1 0 The Balanced Woman
  • 3. Opening Exercise Write down as many brands of butter as you can think of!
  • 4. Opening Exercise  Now- write down as many brands of paint as you can!
  • 5. Why Does This Matter?  Studies have shown that our brains lose the ability to remember cues, names, and interesting pieces of information after 3-7 items have been listed
  • 6. -Professional World? -Graduate Programs? -Law School? -Education? -(marriage….) -Disney World? Know Where You’re Going?
  • 7. What Is Branding?  Personal branding is the process whereby people (and their careers) are marked as “brands.”  Brands are ways to package and present yourself with your best foot forward  It’s about playing up your strengths:  Clothing, Appearance, Knowledge, Skill Set, Language, Personality
  • 8. Why It’s Important  Displays your strengths  Presents you as an asset  Makes an incredible impression  Marks you as memorable
  • 9. To Develop Your Professional Brand  Start practicing professional language  Build interviewing clothes into your wardrobe  Apply!  Wide net; Fishing pole  Describe yourself in 4 words  Not just personality; Think about what you want employers to know about you
  • 11. Streamlining  When applying for jobs, discuss what’s relevant!  Number 1 rule of resume/cover letter/application writing is FOCUS  If it doesn’t apply- forget it!
  • 12. What You Don’t Want  In interviews, networking events…  On applications, cover letters, resumes….  In meetings with professors or mentors
  • 13.  Employers to be overwhelmed by the amount of information presented  Employers to be confused by what you are seeking  Employers to be unsure of who you are  Employers to not remember your name and something special about you What You Don’t Want
  • 14. What You Can Do  Practice interview questions with peers  Attend as many networking events and career fairs as possible  Spend a day “in the field” with someone  Make as many presentations as possible  Seek advice  Start looking for and applying for jobs NOW
  • 15. Resources  Dr. Andrea Dixon; Director, The Keller Center for Professional Sales  Andrea_Dixon@baylor.edu
  • 16. Reading Materials To Make You Sound Smarter  Stephen Covey’s
  • 17.  Dale Carnegie’s Reading Materials To Make You Sound Smarter
  • 18.  Nancy Barry’s Reading Materials To Make You Sound Smarter