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Bridging The Gap Between Your Database And Your Fundraising Cleveland
- 2. Bridging the Gap between Your Database and Your Fundraising by Sean Guilfoy eTapestry [email_address]
- 3. When you hear “fundraising database” – what do you think of?
- 4. When you hear “fundraising database” – what do you think of? … how do you feel?
- 9. The Basics… 1. Know your Donors Age? Internet use? Gift size? Interests? Communication preference? Children? Volunteer interests?
- 12. The Basics… 3. Know your Resources Time Staff Expertise Money Technology
- 13. The Basics… 4. Something usable by Key Stakeholders Admin staff Board members Executive staff Volunteers Researchers
- 17. Contact Management… Every phone call Every email Every conversation Every event Record it in your database!
- 24. Relationship Tracking… Six Degrees of
- 28. Communications… Mail versus Email
- 29. Communications…
- 34. E-Newsletters
- 37. Integrated Tools… Grant Research Matching Gift Resources Planned Gift Calculators Prospect Research Online Giving Website Integration
- 38. Grant Research
- 39. Grant Research
- 40. Grant Research
- 41. Matching Gifts
- 42. Matching Gifts
- 43. Matching Gifts
- 48. Prospect Research John Marshall John Marshall John Marshall
- 49. Prospect Research John Marshall John Marshall John Marshall John Marshall
- 50. Online Giving “ More than one in three donors to an online fundraising website say they would not have given at all without an online option.” Source: Justgiving, 2005
- 51. “ More than one in three donors to an online fundraising website say they would not have given at all without an online option.” Source: Justgiving, 2005 Online Giving
- 52. “ More than one in three donors to an online fundraising website say they would not have given at all without an online option.” Source: Justgiving, 2005 Online Giving
- 53. An Overall Strategy Sign Up For Newsletter Multiple Ways To Support & Get Involved Donate Now
- 54. Online Ministry Sign Ups, Adult Faith Formation, Prayer Request, What else?
- 65. How are gifts designated?
- 66. How are gifts designated?
- 67. Top donor report Who are your top donors?
- 68. For Impact Report Who are your top prospects?
- 69. Who are your top prospects?
- 70. How many new, increasing, decreasing, lapsed…?
- 71. How many new, increasing, decreasing, lapsed…?
- 72. Benchmarking And Donor Loyalty “ Up and Coming” Analysis Tools
- 76. Donor Loyalty
- 77. Conclusion: Selecting your database – ( know your needs and your donors )
- 78. Conclusion: Selecting your database – ( know your needs and your donors ) Traditional versus New technologies
- 80. Thank you! For a Copy of Slides . . . [email_address]