1. Fashion and Editorial
Photography
Overview of the Genres

2. What is Fashion?
• Fashion is about selling a lifestyle
• This can be through clothes or accessories
• Fashion is often aspirational
Images by Bruno Dayan

3. Images by Eric Frideen

4. Images by Kevin Mackintosh

5. Image by Phil Poynter

6. Images by Bruno Dayan

7. Images by Kevin Mackintosh

8. Image by Phil Poynter

9. Images by Bruno Dayan

10. Image by Phil Poynter

11. Image by Kevin Mackintosh

12. Images by Bruno Dayan

13. Images by Kevin Mackintosh

14. Images by Eric Frideen

15. Image by Kevin Mackintosh

16. Image by Phil Poynter

17. What is Editorial?
• Editorial is concerned with a theme
• It can be supported by text to tell the story
• But it has to have a strong narrative structure,
regardless of whether or not text is relevant
• Sometimes Reportage (stories of public
interest) are presented in an editorial format
• Editorial formats include: printed magazine an
e-zine or online blog format

18. Reportage story appearing in editorial feature about Japans Fukushima Tsunami

19. Another example of reportage in an editorial format: Kulture Magazine

20. Kulture Magazine: editorial feature about bulldozing of illegal immigrants camp in Spain,
reportage public interest story in magazine format

21. What about Commercial?
• Commercial is all about selling the product
• Convincing the viewer that they can’t live
without that particular item
• Persuading the audience to go out and
purchase that must have product

22. Images by Rory Lewis

23. Images by Rory Lewis

24. Genre cross - over
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Fashion Editorials are evident in magazines
But the images have to link to tell a story
The narrative has to flow and be clear
Some commercial products are disguised to
appear in editorial pieces as a way of sub
consciously persuading the viewer to purchase
an item, usually supported by text, this is what
the industry label an advertorial

25. Ford SMAX advertorial

28. Feature Editorials
• Images to accompany text
• Typically found in Lifestyle
and Sunday Supplement
Magazines

32. Jana Cruders’ work successfully mixes commercial with fashion and fashion
with editorial, producing stylized and sometimes quirky visual narratives