1. Charity campaign

2. SASH website
They also have a page on their website that tell you how you can help. They have three different boxes that tell you
how you can help, with clear white writing that easy to read especially against the green background. They have
out links where they have put ‘read more’ to direct you to another page which has more details about

3. SASH website
SASH have got some statistics on their
website, this is to show how they are improving
peoples lives after they are homeless, for
example is says ‘37 young people were helped
over the year’ this shows people that what they
are doing is working, so by the public making
donations and the charity having fundraisers
they are making an impact and you can see that
there charity is working so more people are then
likely to make a donation and help out. It also
says that ‘22 new lodgers joined SASH during the
year’ so this shows that more homeless people
are hearing about the charity and going there for
help.

4. SASH
All writing the same size
about SASH, writing at
the bottom smaller but
bold as its still important.
Number and website
from SASH at bottom in
bigger writing and bold.
Use images from the
internet but edit
them in Photoshop
to make them more
original
billboard
ideas
Keep the same
slogan, change the font
style
Bus shelter
advert
Have the ‘A’ in the logo
wedged out a bit, so people
see it as a door that’s open.
As the volunteers doors are
always open from
homeless people.
Keep style the same
but change the
colours
colour scheme
Stick with SASH colour
scheme, green and white
Poster- logo on top left
corner, image in middle of
page, centred more to the
right. Facts from
questionnaire research at
the bottom. Writing of what
SASH is about covering the
page.
leaflet
Mainly black writing.
Logo writing will be
black.
SASH – Calibri
SASH – Gothic
SASH – Berlin sans
SASH- Tahoma
SASH - Verdana
Keep logo exactly
the same, colours
and style.
Pony maker (dafont)

5. ‘being homeless was not
the plan.’
Mood board
‘Homeless, not helpless.’
Calibri
Tahoma
Arial black
Adobe Gothic
Berlin sans
‘Blue is the colour of the sky and sea. It is
often associated with depth and stability.
It symbolizes
trust, loyalty, wisdom, confidence, intellig
ence, faith, truth, and heaven. ‘
black
and
white
images
Verdana
‘People who are
homeless are not social
inadequate. They are
people without homes.’
Britannic Bold

6. Mood board
Arial Black
Arial Rounded
‘Purple is the colour for royalties. It stands for
luxury, wealth, and sophistication. It is also the
colour of passion, romance and sensitivity.
Purple is the third favourite colour in terms of
colour preference after blue and green.’
Candara
Bold, big writing so it
stands out
Posters with facts
and
statistics, make
people think more
Elephant
Mixture of bright and dull
colours

7. Bookman Old Style
‘orange combines the energy of red and the
happiness of yellow. It is associated with
joy, sunshine, and the tropics. Orange
represents
enthusiasm, fascination, happiness, creativity,
Mood board
determination, attraction, success, encourage
ment, and stimulation.’
Tahoma
Arial black
Bright colour for
posters, catches
peoples eyes
more.
Big writing easy
to read, more
clear.
Comic Sans MS