Improving and developing your business

“Improving and Developing Your Business”
Every new day gives you a chance to move forward from your present situation

Presented by Shabbar Suterwala
http://shabbarsuterwala.blogspot.com/

Are we too throwing away….?

• Opportunities
• Ideas
• Plans
• Dreams


How are we doing our Business …?

Business - Traditional v/s Today
• Customer Service
• Prices
• Facilities
• Advertising / Marketing
• Communication
• Team Effort


The way you
Takes the shape of the Context
Think, Feel, See and Do

Context Content


Types of Business

Trading
Proprietor
Distribution
Industry Shopkeeper
Supplying
Public Cos Bakhda
Manufacturing
Pvt. Ltd. Door-to-Door
Karkhana
Freelance
Professionals


What is Business Improvement?

Changing the Context
Innovating and Diversifying the Content

1. Accounts / Book Keeping
• Khai-pi-ne Maja
• To understand the Cash
flow
• Capital / Revenue and
Profitability
• Inventory / Logistics
• Tax & Return Filing
• Computerized A/c
• Smart Purchases


2. Marketing and Advertising
• Brand & Royalty
• Word of Mouth
• After Sales…
• Expo-Seminar-Exhibition
• Value Added Services


3. IT – Systems & Processes
• eMails
• Websites
• Mobile
• SMS
• Processes
– Purchase / Sale
– Invoicing / Payment
– Inquiry & Follow up
– Customer Loyalty
– Communication


4. Value Add v/s Time Spent?

Have you added one new idea / customer / product / networked or …TODAY?????


5. Paretoe’s Principle 80/20 Rule


6. Attitude Makes a Difference
• Smile
• What you say & How
• Indifferent Behaviour
• Courtesy
• Customer is never
Wrong
• Flexible Policies
– Ex: Medical Store
– Ex: Joon Collection


7. SWOT Analysis


8. Networking & Socializing


9. Retail Store Tips
• Be Purchasing Agent for the Customer rather than
Distributing Agent for the Manufacturer
• Make Customer feel Special
• Promise Less – Deliver More
• Appearance Does Matter – You & Shop
• Display Merchandise & Prices Attractively
• Controlled Inventory - Get rid of old inventory
• Make it easy for the customer to move and shop
• Hire the Right People & Train them
• Time – Customer Management


10. Typical Sales – Model

Advertisement to
10,000
people

100 people
Respond

10 people
Buy


Sales – Model to Double your Sales
Double your Sales Team

Advertisement to
10,000
people

100 people
Respond

10 people
Buy


Double your Advertisement

Advertisement to Advertisement to
10,000 20,000
people people

100 people 200 people
Respond Respond

10 people 20 people
Buy Buy


Follow up the 90%
Advertisement to
10,000
What happens to the
people 90 people
who do not buy now….?
100 people
Respond They were interested but they
were just not ready to buy at
this moment…
10 people
Buy

Don’t sell when you want to sell, Sell when the Customers wants to Buy..
Keep following up with the 90 people who did not buy today..
After 6 follow ups most of them buy.. People can say “NO’ six times

11. Four ways to Capture Market
• Be BETTER
– Falooda
– Airlines
• Be DIFFERENT
– Maggi
– Johnson Baby
• Be FASTER
– Dominos Pizza
– Aaj Tak
• Be CHEAPER
– Big Bazaar


12. Learning from Mistakes


The Hardworking Wood Cutter


Sharpen the Axe

What to do?
Why to do?
E

SK
DG

SK
SUCCESS

IL
IL
LE

How to do?

LS
LS
OW
KN

ATTITUDE

A Want to do?

Make Decision & Take Action


This questionnaire is designed to help you grow your business, close more sales, make more money, and
close
help you be more successful.

• What are the 3 most important things you should be doing every day?
day?

• On a scale of 1 - 10, how would you rate your success in doing each of these 3 things every day?
things

• What are 3 things that if you could do them better would dramatically improve your business?
dramatically

• If you could do them better, how would your business improve?

• What are your 3 biggest challenges in growing your business?

• What are your 3 top goals you want to accomplish in your business over the next 6 to 12 months?
business

• What is the value to you if you accomplish them?

• What are your personal financial goals?

• How much did you make last year? How much do you expect to make this year? What do you want to
earn next year?

• What would you need to do differently so that you could double your income?
your

• If you are a corporation, what are your company's financial goals?
goals?

• What would you need to do differently so that your company could double its profits?

• What changes would you need to make in your business planning or activities so that you could
double, triple or quadruple your income in the next year... without increasing the number of hours you
without
work or hiring more people?

Contact: Shabbar Suterwala

Email: shabbarsuterwala@hotmail.com
Or Call: +91-989 222 5864


Other Inspirational & Motivational Resources

http://shabbarsuterwala.blogspot.com/ Pearls of wisdom

http://leaders-workshop.blogspot.com/ Inspirational Motivational Videos & Presentations

http://time-managementor.blogspot.com/ Time Management Tips, Tricks & Suggestions

http://training-and-trainers.blogspot.com/ International Trainers & their Sharing

http://nlp-sharing.blogspot.com/ NLP stuff and video

http://seeandgetinspired.blogspot.com/ Inspirational & Motivational Posters

http://bust-the-stress.blogspot.com/ Bust the Stress - Stress Busters

http://business-training-online.blogspot.com/ Business Training Online

http://quotes-for-the-day.blogspot.com/ Quotes for the Day

http://communication-skills-material.blogspot.com/ Communication Skills


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