2. Radial Analysis of Q contents page
Image Connotation
One of the images used is the front cover to remind the audience of what issue the magazine is and what it looks like. There are also 3 other
images in the double spread to give the reader an insight into the magazine. It also makes the contents look busier and full of interesting
features, chosen to fulfil the target audience’s needs. The first image is of an older man in the left corner (Holly Johnson); he is not
making eye contact with the camera. It is a close up of him; it shows him to be dressed in a suit and gelled back hair. This could suggest
the man is rich and has a lavish lifestyle but it could be also represent the music genre he comes from. The next image is of the woman in
the centre of the page (Juliette Lewis), she is wearing a patterned shirt and an Indian styled hat, and this is an unusual combination and
stands out from the other images. A medium shot is used to show her clothing and hat to show her style to the audience. The third image
is also a medium shot, taken from a live show of a lead singer, playing guitar and singing. This is a typical image used in a magazine as it
illustrates the emotions of playing music.
Image Denotation
The contents page shows a range of images all over the page and all of people are featured in the magazine. Next to the images are numbers
corresponding the page their feature is on. The masthead has a text saying ‘Issue 283’ which is shows that Q is a long running magazine.
Audience
There is a range of artists from different genres in this page from classical to pop. This shows the magazine has a wide target audience or for
people who are interested in several genres. However from the layout, being neat and tidy could show that it is aimed at young adults.
The colours and the gender of artists suggest the magazine is not aimed at a particular genre.
Lightning
For each of the three images used different lightning has also been used. For example, the first image is of the older man in the left corner
(Holly Johnson) a spotlight has been used to shin off his face to show detail and a backlight has been used to complete a different
coloured background. In the second image of the woman in the centre of the page (Juliette Lewis), the light has been used from above
her at angle as half on her face and one shoulder can be seen, this could contrary to sides of her personality, one side been and the other
being bad. The last image is taken from a live show and the lightning is shinning on his face to show he is the main person to be viewed
at.
Colour
Red is used throughout the contents page, for the background of the masthead and strips, this is used for separating information, this could be
used as the background is red for the Q logo and this shows they are referring back to the house style. It also stands out from the white
background making it easy to distinguish between the different colours. Black has been used traditionally for the font and this also makes
it stand out.
Font
Serif font has been used in this contents page throughout; this adds detail from a normal font. Bold has been used on the headings to
emphasise them and make them stand out to the reader. All on the text is black so that it stands out from the white background.
Layout
There are several images on the page, two are tilted to give the page a bit of width and not make the page to straight, and this also makes the
page more interesting to the audience. To give the readers an insight in what the page looks like, the page number is placed next to the
corresponding image this gives the audience a faster option of finding the page they wish to read. The contents are set out in list which is
simple and easy to use with a detailed sentence underneath each headline.
his jaw freely to signify that he is holding his head up right. This shows that he is confident and positive.
3. Radial Analysis of NME contents page
Image Denotation
There is one main image used on the contents page, with artists listed alphabetically on the left side. Under the key picture is a description of
what the image is about. Under the explanation is a sub heading selling the magazine for a discounted price. This is simply contents
design but used well for a magazine mainly based around the genres of indie/rock.
Image Connotation
This image is an action shot taken during a live performance as shown by ‘Radiohead, Los Angeles, 24/01/10’. This can connote as being
taking from a fan from the crowd as the angle shot is at a low angle. He is also shown singing and playing the guitar which can connote
he is the leader singer and the key man in the band he is playing in. The singer is wearing a causal checked shirt which is usual for
indie/rocker to wear; his hair is also fairly long which also shows that he stereotypically fits into the indie genre.
Audience
There is a clear type of audience which this magazine is being directed at. This is done bye using an image of the main singer from the band
Radiohead, a band which produces music of the indie/rock. Consequently the viewers is likely going to be young adults and teenagers
who are interested in this genre and inspired by the indie/rock style
Lighting
A spot light has been in used in this photo as the images was taken at a live show, this has been used to show he is the main person in the
band and is typically at the front of the stage, this also makes him stand out from the black background which connotes artificial lightning
has been used.
Colour
There is a colour scheme of red, black and white has been used on this contents page and these colours contrast each other as none of them
are similar colours, this makes highlighting important key words or phrases. Also the black matches the background of the image so it all
fits in nicely.
Font
For subheadings and the contents list, sans Serif font has been used which is quite basic and simple. For the main body Serif font has also
been used but in bold and this makes stand out more. This font can signify the text going into detail, expanding on the subheading.
Layout
The layout is simple, one main image with text around it. Also the only piece of copy (text) is also about the band in the picture. All the artists in
the contents page are in alphabetical order help out the audience find a particular person or band. There isn’t much detail of what else is
in the magazine shown to the audience but this could make the reader more interested to carry on reading the magazine